In Broadcast - July 2020 - 40

40

www.inbroadcast.com | Vol: 10 - Issue 7 | July 2020

InStudio

Rohde & Schwarz Venice Targets
Production Studio Market
Rohde & Schwarz is squarely taking aim at the
production studio market with its versatile and
adaptable Venice media servers...

By Ciaran Doran,
Director of Marketing,
Broadcast & Media

S

tudio production is a highly
complex
environment
that
requires good co-ordination between
equipment and operating staff during
production events. Especially in live
production scenarios, system failures
must be avoided at all cost.
At Rohde & Schwarz, we believe
that the studio production application
requires a 'solution approach' with an
emphasis on creating workflows that
are efficient, effective and easy. Key
to our ability to support customers is
a true understanding of their needs,
an ability to identify bottlenecks
within their workflows, and the
ability to design technology solutions
that overcome these challenges in
ways that fit the customer's specific
requirements. Most definitely, one size
does not fit all!
We prefer to adopt a hierarchical
approach to studio production solution
design. In this way, we start with an
idea or concept which we apply to
the application area. From this, we
can develop a workflow solution that
integrates products and systems.
We offer solutions which include our
products and might be complemented
by third-party vendor products to
make it a complete solution.
Production Tools
At Rohde & Schwarz, we have
developed a number of studio
production tools that are developed
for this specific application, these
include the R&S Venice production
servers, R&S SpycerNode media
storage and R&S Prismon media
monitoring and multiviewer systems
and more.
Within this environment, the
central role of the production media

R&S Venice server

Venice targets studio workflows

server can't be over emphasized.
The need is for a production tool
that is easy to use, fast and reliable.
This spring saw us announce several
key enhancements to our Venice
video server system which position
it as one of the broadcast world's
most versatile and adaptable server
systems for broadcast studio workflow
applications. Offering the widest range
of applications from content ingest,
transcoding, to editorial and media
preparation, the latest version of
Venice offers best in class operational
flexibility capabilities within a range
of production environments from HD/
SDR to UHD/HDR.
Venice targets studio workflows,
providing added value and versatility
due to its extended codec support and
direct storage connectivity without
additional gateways. Operational
flexibility is enhanced in a variety
of workflows thanks to a new user
interface (UI) design, superior codec
& format support and IP/SMPTE 2110
support.
In particular, the new VENICE
software enhances the system's
capabilities within studio workflows. It
offers support for SD to UHD, including
SDR and HDR formats up to ProRes
4444XQ, and a new user interface that
has been developed for multi-feed
ingest, transcoding, quality assurance
and playback in a single application.
In addition, Venice enables dual
destination recording for increased
reliability in case of storage
failure, IP/SMPTE2110NMOS interoperability
with
different
manufacturer's products

and systems, and increased channel
density (8 HD, 2 UHD on a 2RU chassis).
In combination with the media storage
SpycerNode and the production asset
management software SpycerPAM,
collaborative
editing
workflows
are supported with comprehensive
growing file capabilities.
Mission Critical
Production Scenarios
So, let's look more closely at some
specific applications and how Venice
can integrate within these workflows.
Studio production and media factories
involve a number of workflows in
ingest, transform, playback and QC
operations.
If we look at editorial ingest, this
can involve Venice production servers
integrated alongside Avid Interplay
PAM and Avid Nexis storage. This
approach enables direct ingest to
Avid NEXIS storage, and automatic
Avid Interplay PAM clip check-in.
The workflow supports growing files
for fast media turnaround. In this
environment, Venice provides a low
footprint and low complexity with up
to 8 channels supported in each 2U
enclosure and no gateway hardware
required into the Avid storage. This
workflow supports both HD-SDI
and ST2110 environments. Files can
be ingested with transformation
(transcoding and transwrapping) for
increased speed and quality of media
output.
Another important studio production
application is content aggregation and
segmentation for VoD delivery. In this
scenario, we envisage a combination
of Venice servers performing media
ingest and transformation functions,
interacting with R&S SpycerNode
storage. In this application, Venice
provides users with an intuitive
multichannel tool to record incoming

feeds. Venice has a new transform
mode, which includes sub-clipping
for segmentation, audio routing,
metadata, such as AFD and V-Chip
reauthoring. Venice offers transwrapping for increased speed and
no generational loss. Last but by no
means least, Venice supports the
market's widest range of production
codecs.
Another
application
worth
consideration is studio playout
(playback). Here. We envisage a
combination of Venice production
servers
featuring
Venice
and
SpycerNode media storage. In this
application, Venice is a powerful
studio playout system, combined with
enhanced operational safety thanks
to R&S VSA (Virtual Storage Access)
technology. This combination of
building block sub-systems supports
both HD-SDI and ST2110 production
environments.
Rohde & Schwarz & Pixel Power
- A Perfect Match
If NAB 2020 had happened,
visitors would have seen the first
fully integrated booth with Rohde &
Schwarz and Pixel Power showcasing
the power and versatility of the new
expanded company portfolio from
studio production to post production,
delivery
and
distribution.
The
combined power of Rohde & Schwarz
and Pixel Power software defined
solutions across the full content
production and delivery chain would
have been a highlight of NAB.
It is relatively early days since we
introduced these new features and
functions within Venice but already
interest is spiking in our production
studio solutions. What is it that appeals
most to our customers - it is a user
focused interface combined with real
workflow versatility. Venice's ability
to record direct to storage without
gateway hardware is key, as is its
scalability. For more information on
how Rohde & Schwarz production
studio solutions can help your business
grow please contact your local R&S
office.


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In Broadcast - July 2020

Table of Contents for the Digital Edition of In Broadcast - July 2020

Contents
In Broadcast - July 2020 - Intro
In Broadcast - July 2020 - Cover1
In Broadcast - July 2020 - Cover2
In Broadcast - July 2020 - Contents
In Broadcast - July 2020 - 4
In Broadcast - July 2020 - 5
In Broadcast - July 2020 - 6
In Broadcast - July 2020 - 7
In Broadcast - July 2020 - 8
In Broadcast - July 2020 - 9
In Broadcast - July 2020 - 10
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In Broadcast - July 2020 - Cover3
In Broadcast - July 2020 - Cover4
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