In Broadcast - July 2020 - 30

30

www.inbroadcast.com | Vol: 10 - Issue 7 | July 2020

InReply

Virtual Events, Virtual Sets,
Real Success
Miguel Churruca, Marketing and Communications Director,
Brainstorm, considers the rise of virtual production
and the release of Suite 4...

InBroadcast: Can you give
On top of that, Brainstorm
us a brief overview of what
introduced the new Web
we can expect in the next
Control, an independent,
6-12 months within your
HTML5-based
application
sector?
designed to control the
Miguel Churruca: Broadcast
Playout mode of InfinitySet
has been seriously impacted
from a remote computer,
because of the COVID-19, as
using Ethernet protocols,
production dropped all around
and greatly simplifying the
the world, travel restrictions
setup and control of multiple
applied, and many other issues
workstation installations.
compromised the traditional
way of doing business in
InB: What challenges did
television.
However,
the
you face?
current
situation
also
MC: Broadcast production
increases the opportunities Behind the scenes at medArt in Basel (Nominari)
is all about workflows, compatibility
for any kind of virtual production, quality photorealistic content, no and integration. When developing
from remote shooting to virtual matter if it is for real-time graphics, new products Brainstorm, of course,
events. In the past weeks we have virtual sets, augmented reality or aims to maintaining its commitment
seen how customers in many countries broadcast workflows in any resolution. with innovation, trying to push
took advantage of Brainstorm's
Brainstorm also introduced Unreal the boundaries of technology and
virtual technology to overcome the Control, a new application that providing our customers with statelimitations imposed by the pandemic. directly controls Unreal Engine from of-the-art technology and features
For instance, Brainstorm technology InfinitySet, adding a user-friendly, live to enhance their content creation
helped Switzerland's largest medical production-oriented control interface. while reducing production costs.
congress to become a virtual event Unreal Control can identify any However, the time of isolated systems
with great success, and customers like blueprints, objects and properties in is long gone, so our products are
MIG in Florida are producing virtual the Unreal Engine project, and control designed to integrate in any broadcast
live streaming events using InfinitySet them directly, which results in a new, environment, by using industryfor many of their clients, designing and unique and revolutionary workflow standard protocols and by increasing
creating vivid experiences that inspire that does not require to previously the collaboration with other industry
very specific actions in their client's prepared blueprints in Unreal Engine partners such as FOR-A, Panasonic,
target audience. An increasing number to create actions or edit the project. Dalet, NVIDIA, Epic Games and many
of companies all over the world are Unreal Control works in a bi-directional other, including of course hardware
using virtual technology for turning way, so it can also transfer any input suppliers. In this scenario, the new
live, physical events into virtual ones.
from InfintiySet to Unreal for use as a Web Control is yet another step
texture, including movies, live video, forward to improve workflows and
InB: Can you explain the images or even Aston projects with integration.
benefits in regard to your latest StormLogic. Brainstorm also supports
developments?
real-time ray tracing with Unreal
InB: Which territories do you think
MC: Brainstorm announced Suite 4 Engine and NVIDIA, further improving will show particular interest?
for NAB, a major update to the the photorealistic rendering quality
MC: Virtual production is a common
company's most relevant products: that Brainstorm is known for.
trend all around the world, but we
eStudio, InfinitySet and Aston. Suite 4
Infinityset
includes a number of unique features
raytracing
designed to enhance content creation
and output. In addition to a tighter
integration and control of Unreal
Engine, Suite 4 provides advanced
features like simultaneous renders,
multiple outputs and additional
hardware support. With Suite 4,
Demonstrating
InfinitySet and Aston greatly improve
teletransporter functionality
their capabilities for creating high-

expect our business to continue
growing in the Americas, which
represents one of the most rapidly
growing market for our virtual set
and augmented reality products in
the last few years. Also, we expect
China and the APAC region to get back
to business soon, as they were first
to introduce restrictions due to the
coronavirus situation.
InB:
Any
future
product
innovations ahead?
MC: At the moment we are focused
on the deployment of Suite 4, so major
updates are not expected in the near
future.
However, if virtual production
becomes not only a growing business
but a widespread requirement, we are
prepared to reinforce our feature set
in this area introducing new product
lines and tools in response to eventual
customer requirements.
InB: Has the market for these
products changed significantly?
MC: The traditional broadcast
market is evolving to include more
content providers, additional players
and platforms and different ways to
deliver content. In this sense, nonbroadcast companies are entering the
content creation and delivery, which
provides new markets and segments
to look at. Also, live events production
companies will be able to take
advantage of the virtual technology
to enhance their offering and creating
new ways to monetize events.
InB: Thank you for taking the time
to answer our questions.


http://www.inbroadcast.com http://www.brainstorm3D.com http://www.brainstorm3D.com

In Broadcast - July 2020

Table of Contents for the Digital Edition of In Broadcast - July 2020

Contents
In Broadcast - July 2020 - Intro
In Broadcast - July 2020 - Cover1
In Broadcast - July 2020 - Cover2
In Broadcast - July 2020 - Contents
In Broadcast - July 2020 - 4
In Broadcast - July 2020 - 5
In Broadcast - July 2020 - 6
In Broadcast - July 2020 - 7
In Broadcast - July 2020 - 8
In Broadcast - July 2020 - 9
In Broadcast - July 2020 - 10
In Broadcast - July 2020 - 11
In Broadcast - July 2020 - 12
In Broadcast - July 2020 - 13
In Broadcast - July 2020 - 14
In Broadcast - July 2020 - 15
In Broadcast - July 2020 - 16
In Broadcast - July 2020 - 17
In Broadcast - July 2020 - 18
In Broadcast - July 2020 - 19
In Broadcast - July 2020 - 20
In Broadcast - July 2020 - 21
In Broadcast - July 2020 - 22
In Broadcast - July 2020 - 23
In Broadcast - July 2020 - 24
In Broadcast - July 2020 - 25
In Broadcast - July 2020 - 26
In Broadcast - July 2020 - 27
In Broadcast - July 2020 - 28
In Broadcast - July 2020 - 29
In Broadcast - July 2020 - 30
In Broadcast - July 2020 - 31
In Broadcast - July 2020 - 32
In Broadcast - July 2020 - 33
In Broadcast - July 2020 - 34
In Broadcast - July 2020 - 35
In Broadcast - July 2020 - 36
In Broadcast - July 2020 - 37
In Broadcast - July 2020 - 38
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In Broadcast - July 2020 - 40
In Broadcast - July 2020 - 41
In Broadcast - July 2020 - 42
In Broadcast - July 2020 - 43
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In Broadcast - July 2020 - 62
In Broadcast - July 2020 - Cover3
In Broadcast - July 2020 - Cover4
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
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