In Broadcast - July 2020 - 23

23

www.inbroadcast.com | Vol: 10 - Issue 7 | July 2020

InReply

Axim Stand-Alone Broadcast
Studio Solutions cont'd...

may be a politician that uses the
facilities that are always in or close to
Parliament buildings in every country,
but have an Axim in your constituency.
InB:
Any
future
product
innovations ahead that you can
discuss?
IH: We are currently tying up with
a leading cloud based Simulcast
company that will expand our Social
Media contribution. We're also looking
at one of the major communication
and collaboration platforms, which will
be great for the corporate market and
we also have a tie up with a major CDN
and that we hope to formalise in the
very near future.

Intuitive user interface
gives access to all aspects
of lighting, camera, framing
from a single web browser

InB: What challenges studios would be for broadcasters to
did you face when provide an approved hardware list,
designing the product / where, assuming you have a camera
services?
on that list, you can then charge an
IH: The challenges we appropriate fee (i.e. standard fee +
face are commercial and, 30% of the cost of a crew to that site).
in some cases, breaking If that were adopted more contributors
For Corporates, Experts, Sports stars or anyone needing to
down preconceived ideas would buy or lease systems and that
interview on TV, connect to their teams, shareholders or
partners at the highest quality level from their home or office
of what is achievable. would give a greater pool of quality
Broadcast quality, Low latency, Our objective is to achieve a low cost resources.
remotely managed, it's not just for the remotely controlled studio, where you
pandemic:
cannot tell the difference in quality of
InB: Which territories do you think
1.	
Overseas
Correspondence
- picture or audio from that produced will show particular interest?
Axim's annualised costs are less than from your traditional studios. It's a tall
IH: By its nature, this is a
hiring even a small studio once a order, but one we're I believe we're global product. You're maybe a
quarter.
achieving.
News broadcaster with overseas
2.	Corporate Executives - many
One thing that would greatly correspondents, you may be a
corporations have fantastic in-house accelerate the adoption of remote corporate with regional offices, you
facilities; Axim allows them to add
their regional offices and subsidiaries
as if they were in the same building.
3.	Sports Clubs - imagine one in
every football club, you could run
a different five or six players every
Monday commenting on the weekends
games, instant interviews with
managers about transfers, instant (but
managed) Social Media streaming from
players and clubs. The fan engagement
Expert commentators are regularly interviewed by many
possibilities are enormous.
leading News channels live from their home or office

InB: Can you advise on your
ideal market for these products/
services?
IH: I am great believer that you need
to use the appropriate tool for the job,
I see nothing wrong in Skype/Zoom
interviews on TV as a one off, but if
you're a Politician, a Sports personality
a corporate executive, you need to
represent your Party, Club, Company
or Brand in the best possible light.
InB: Thank you for taking the time
to answer our questions

Ian Hudson is founder and CEO of
Axim Studio Systems. An accomplished
musician, Ian's interest in electronics
started at a young age, making effects
pedals for his bandmates and friends.
That started a lifelong interest in all
thing's audio and video.
Having run both large and small
companies, Ian's flair for commercial,
operational and technical leadership
combined with a large dose of
entrepreneurship has led to many
industry firsts in areas as diverse as
the first fully sunlight readable display
system, piezo transformers and now
fully integrated broadcast quality
studios.
Ian's other interests include all
sports and is a level 2 rugby coach
which explains the special interest in
any sport with odd shaped balls!

Live Axim shots on our YouTube Channel


http://www.inbroadcast.com http://www.axim.tv/ https://axim.tv/products-camera-systems.html https://axim.tv/products-camera-systems.html http://www.axim.tv/ https://axim.tv/products-camera-systems.html https://youtu.be/u1K4a7f0DiY http://www.axim.tv/

In Broadcast - July 2020

Table of Contents for the Digital Edition of In Broadcast - July 2020

Contents
In Broadcast - July 2020 - Intro
In Broadcast - July 2020 - Cover1
In Broadcast - July 2020 - Cover2
In Broadcast - July 2020 - Contents
In Broadcast - July 2020 - 4
In Broadcast - July 2020 - 5
In Broadcast - July 2020 - 6
In Broadcast - July 2020 - 7
In Broadcast - July 2020 - 8
In Broadcast - July 2020 - 9
In Broadcast - July 2020 - 10
In Broadcast - July 2020 - 11
In Broadcast - July 2020 - 12
In Broadcast - July 2020 - 13
In Broadcast - July 2020 - 14
In Broadcast - July 2020 - 15
In Broadcast - July 2020 - 16
In Broadcast - July 2020 - 17
In Broadcast - July 2020 - 18
In Broadcast - July 2020 - 19
In Broadcast - July 2020 - 20
In Broadcast - July 2020 - 21
In Broadcast - July 2020 - 22
In Broadcast - July 2020 - 23
In Broadcast - July 2020 - 24
In Broadcast - July 2020 - 25
In Broadcast - July 2020 - 26
In Broadcast - July 2020 - 27
In Broadcast - July 2020 - 28
In Broadcast - July 2020 - 29
In Broadcast - July 2020 - 30
In Broadcast - July 2020 - 31
In Broadcast - July 2020 - 32
In Broadcast - July 2020 - 33
In Broadcast - July 2020 - 34
In Broadcast - July 2020 - 35
In Broadcast - July 2020 - 36
In Broadcast - July 2020 - 37
In Broadcast - July 2020 - 38
In Broadcast - July 2020 - 39
In Broadcast - July 2020 - 40
In Broadcast - July 2020 - 41
In Broadcast - July 2020 - 42
In Broadcast - July 2020 - 43
In Broadcast - July 2020 - 44
In Broadcast - July 2020 - 45
In Broadcast - July 2020 - 46
In Broadcast - July 2020 - 47
In Broadcast - July 2020 - 48
In Broadcast - July 2020 - 49
In Broadcast - July 2020 - 50
In Broadcast - July 2020 - 51
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In Broadcast - July 2020 - 53
In Broadcast - July 2020 - 54
In Broadcast - July 2020 - 55
In Broadcast - July 2020 - 56
In Broadcast - July 2020 - 57
In Broadcast - July 2020 - 58
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In Broadcast - July 2020 - 60
In Broadcast - July 2020 - 61
In Broadcast - July 2020 - 62
In Broadcast - July 2020 - Cover3
In Broadcast - July 2020 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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