In Broadcast - July 2020 - 20

20

www.inbroadcast.com | Vol: 10 - Issue 7 | July 2020

InReply

TV Production is Evolving
- Embracing Cloud and AI
Norwegian startup Mjoll launched its flagship product Mimir early 2019.
Customers include Al Arabiya, ausbiz, Sky News Australia, TV 2/Fyn, IMG,
and Future Story News. InBroadcast talks with CEO, Haavard Myklebust
about the change towards cloud production and how broadcasters
now embrace AI as part of their workflows...
InBroadcast: What is the main
challenge for a broadcaster today
that wants to move production to
the cloud?
Haavard Myklebust: Broadcasters
need to let go of legacy "linear-only"
production workflows. Stories need
to be created for multi-platform
publishing as a default, with tools built
for collaborating across departments
and for finding the media assets they
need for building great stories.
Product demands are shifting focus
from engineering to editorial. This
means leaving behind what they
trust and know best and embracing
cloud and IP based workflows, with
lightweight and scalable production
systems.

Fyn sits Mimir by Mjoll and DiNA by our
sister company, 7Mountains.
Media houses are embracing content
centric workflows based in the cloud,
enabling journalists to access their
media files from their favourite web
browser, to find and reuse the media
assets they need, and to use AI as part
of their day-to-day tools.

InB: Can AI be used by journalists
as part of their every-day tools
without taking over their jobs?
HM: It's not about replacing anyone's
job. It's about equipping the journalists
and editors with the right tools to work
more efficiently and for enabling them
to do what they do best: be creative,
create stories and tell the news in
the best way possible.
Integrating AI into the
end-users workflows does
exactly this, simplifying
production and letting the
AI do the repetitive task,
freeing up time for focusing
on producing good content!
In
Mimir,
automatic
logging of objects, speechto-text
transcription,
events
detection
and
more, are enabled through
integrations
with
AI
Danish TV 2/Fyn control room Image by Michael Jensen, TV 2/Fyn
technology from AWS,
InB: How are broadcasters Google Cloud, IBM Watson, and others.
tackling the transition from on- These AI technologies are typically
premise newsroom systems to cloud made available through open APIs, but
workflows?
for a TV station or production house,
HM: Lets look at Danish TV 2/Fyn. utilising these technologies requires
They went on air mid-June with a developer resources. Mimir ties all
groundbreaking setup and with what of these technologies together into a
is probably today's most innovative
newsroom. They replaced their legacy
news and video management systems
with modern, cloud based systems that
put the content creators in the driving
seat.
We have also followed Australian
ausbiz this spring, launching a new
online business channel. At the centre
of the news and video production
workflows at both ausbiz and TV 2 /

user friendly workflow tool, with added
functionality for advanced search, for
cloud storage and management of
files, subtitling, with NLE integrations,
and more.
InB: How are the new technologies
we see arising for news production
helping media houses tackle the
challenges
of
multi-platform
production?
HM: With DiNA and Mimir, a media
house is equipped for a complete
story-centric workflow. What does
story-centric mean? We have had
many tech providers talking about
multi-platform
production,
but
journalists are still forced to juggle
between an enormous amount of
tools throughout a workday to tackle
the requirements of news for multiple
platforms.
Story-centric means one tool for
all platforms, including creating,
planning and publishing of stories
to a CMS, to a rundown, and to social
media channels. With a story-centric
workflow, there is no need to jump
from tool to tool for creating content
for multiple platforms, enabling the
journalists and editors to work much
more efficiently.
With DiNA the journalists can
prepare all their stories for all
platforms, plan and publish to linear
TV via an integrated rundown module,
to their website CMS platform via easyto-use templates, to Facebook, Twitter,
YouTube etc. With Mimir as the centre
media management platform, the
journalists and editors can find the

Mimir sits at
the centre of
the production
workflow

videos and images that they need for
their stories and manage their media
assets from their web browser.
InB: Why is metadata so
important?
HM: A challenge for broadcasters
and production houses is that they
sit on large media archives not used,
simply because the media files cannot
be found. Files are archived without
or with very little metadata, making
it impossible to find what they need
when creating a story.
Many of Mjoll's customers report that
in cases where they needed a specific
video clip from a specific location, it
was more efficient to re-create this
than trying to find it from an archive.
With introducing automatic logging
of metadata using AI technology
for object detection, speech-to-text
transcription, events detection, person
detection, and more, journalists and
editors can work smarter.
Our customers say they save as much
as 20% of their time by using Mimir for
automating their logging processes.
With Mimir they can search existing
archives instead of creating new media
content, saving time and money.
InB: Can editors use Mimir from
their NLE?
HM: Yes, Mimir integrates with
Adobe Premiere Pro. Editors can
access Mimir as a panel inside
Premiere Pro and have direct access
to all the great functions of Mimir. With
Mimir integrated into Premiere Pro the
editor can choose to work with proxy
files or with high res material.
With a proxy workflow, the files
are typically only 1-2% of the original
content size, allowing for an efficient
workflow for the editors. The proxy
quality of videos is good enough to
use on, for example, social media
channels, saving time and costs.
InB: Thank you for taking time to
chat!


http://www.inbroadcast.com https://mjoll.no/ https://mjoll.no/ https://mjoll.no/

In Broadcast - July 2020

Table of Contents for the Digital Edition of In Broadcast - July 2020

Contents
In Broadcast - July 2020 - Intro
In Broadcast - July 2020 - Cover1
In Broadcast - July 2020 - Cover2
In Broadcast - July 2020 - Contents
In Broadcast - July 2020 - 4
In Broadcast - July 2020 - 5
In Broadcast - July 2020 - 6
In Broadcast - July 2020 - 7
In Broadcast - July 2020 - 8
In Broadcast - July 2020 - 9
In Broadcast - July 2020 - 10
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In Broadcast - July 2020 - Cover3
In Broadcast - July 2020 - Cover4
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
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