In Broadcast - June 2020 - 24

24

www.inbroadcast.com | Vol: 10 - Issue 6 | June 2020

InReply

NativeWaves In
Perfect Sync
NativeWaves CEO Eva Wimmers discusses the challenges
and opportunities presented to the OTT sector...
InBroadcast: Can you give us
a brief overview of what we can
expect in the next six-12 months
within your sector?
Eva Wimmers: The Covid-19
pandemic has presented major
challenges to the live broadcast
industry but at the same time, has
offered opportunities for innovation.
Live sporting and entertainment
events being held behind closed doors
have forced broadcasters to look for
alternative technological solutions
such as remote production to deliver
content to their viewers. Broadcasters
are exploring different ways to keep
them engaged, despite the lack of
atmosphere in the venue due to the
absence of audiences.
Over the next six - 12 months, these
innovations will become the new
normal. Broadcast infrastructure
will evolve, with more automation
and remote production becoming
the solutions of choice. AI-driven
technologies will come to the fore, and
broadcasters and service providers
will focus on delivering personalised
experiences to their audiences. Data
on how audiences consume their
entertainment will become even more
important, especially to advertisers.
Traditional broadcast and streaming
production workflows will have a lot
more synergy and OTT services will no
longer be considered the poor cousin.
InB: Can you explain the benefits
with regards to the latest products
and service announcements?
EW: Personalisation, interactivity
and immersion are three key features
that our solution offers broadcasters
and content creators to make their
content even more exciting. The
Hybrid Multiview Broadcast Platform
allows broadcasters to deliver multiple
streams of video, audio and data to
viewers' mobile devices, all synced
to the main broadcast feed, enabling
personalised viewing experiences.
The multiple camera feeds provide
broadcasters not just additional real
estate for advertising but also targeted
data, adding to the viewer experience.

Linear broadcast delivers signals
from the venue to the home in three
to 10 seconds, but it provides only one
camera view at any time. OTT services
can deliver multiple video, audio and
data streams from the venue to the
home, but they have a latency of 40
seconds or higher, and the feeds are
out of sync with the main broadcast.
The most commonly available
solutions deliver no sync at all or use
manual time alignment management
to achieve some sort of sync; or
require modification of content that
disrupts workflows. Broadcasters have
to adopt proprietary CDNs and media
players, which limits scalability or
increases the effort and cost involved
in managing the system once a certain
number of users has been reached.
This is one of the primary reasons for
the limited success of these solutions.
Our solution uses audio from the
broadcast to sync video and is easy to
implement. It is non-intrusive and uses
automated synchronisation to deliver
a multi-view experience adjusted
to milliseconds. The solution also
does not require marking or making
changes to the content or existing
workflows and is CDN-agnostic. It
works across all mobile platforms and
uses native players on the devices
to deliver a synced multi-screen
experience.
InB: What challenges did you face
when designing and launching the
service?
EW: The key challenge during the
design phase was to create a product
that was:
*	 Adaptable with and worked
seamlessly across all broadcast
workflows and with different providers;
*	 Adaptable
across
multiple
platforms while still keeping and
delivering sync across multiple
devices;
*	 Pushed the technology to its limit
when it came to streaming content in
sync.
We believe we have been able to
achieve these with the product we
brought to market.

InB: Which territories do you think
will show particular interest?
EW: Our solution is most suited to
delivering an immersive experience for
events such as live sport and concerts
to viewers globally. It can also be
used in stadiums and concert venues
for instant replays, instant data on
players/artists and is customisable to
incorporate many commercial features
such as targeted advertising and
e-commerce.
We are focusing on the European
market, specifically Germany, Austria,
Spain, France and the United Kingdom.
We have also had encouraging
conversations with companies in the
United States and Russia.
InB:
Any
future
product
innovations ahead that you can
discuss?
EW: Our immediate product
innovation roadmap is built around
new features and developments linked
to our core offering. We are currently
working on a unified system that will
offer a common workflow across single
screen, multiple screen and in-venue
production, allowing for delivery of
multiple synced video, audio and data
streams to both mobile and the web,
and aiming to reduce production effort
and complexities.
We are also working on using our
core technologies to deliver a remote
production solution that will enable
synced delivery of multiple streams of
video, audio and data from the venue
to the remote production centre. This

will utilise both the ULL solution as
well as our unique sync engine, and
deliver production efficiencies for the
production team and broadcasters.
Our
innovations
will
deliver
efficiencies and additional revenue
to broadcasters by not just cutting
production costs but also giving them
access to additional advertising real
estate.
InB: Can you advise on your
ideal market for these products/
services?
EW: Our vision is to be the ultimate
tool for immersive entertainment
experiences. Our core technologies
specialise in delivering:
a) Synced multiple screen immersive
experiences - syncing multiple streams
of video, audio and data to the
broadcast feed;
b) Synced single screen experience delivering multiple streams of synced
video, audio and data to a mobile
device; and;
c) Delivering a multi-view/multi-use
experience in-stadia such as replays
of goals, player data, targeted ads and
e-commerce.
Our solutions are ideal for
broadcasters, OTT service providers,
sports leagues, stadiums, and concert
halls, as a few new use cases. And as
our remote production solution comes
on-stream, it will open up a new
market segment.
InB: Thank you for taking the time
to answer our questions.

NativeWaves Hybrid Multiview Broadcast Platform - multiple device streams in sync


http://www.inbroadcast.com http://www.nativewaves.com http://www.nativewaves.com http://www.nativewaves.com

In Broadcast - June 2020

Table of Contents for the Digital Edition of In Broadcast - June 2020

Contents
In Broadcast - June 2020 - Intro
In Broadcast - June 2020 - Cover1
In Broadcast - June 2020 - Cover2
In Broadcast - June 2020 - Contents
In Broadcast - June 2020 - 4
In Broadcast - June 2020 - 5
In Broadcast - June 2020 - 6
In Broadcast - June 2020 - 7
In Broadcast - June 2020 - 8
In Broadcast - June 2020 - 9
In Broadcast - June 2020 - 10
In Broadcast - June 2020 - 11
In Broadcast - June 2020 - 12
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In Broadcast - June 2020 - 20
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In Broadcast - June 2020 - Cover3
In Broadcast - June 2020 - Cover4
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