In Broadcast - June 2020 - 21

21

www.inbroadcast.com | Vol: 10 - Issue 6 | June 2020

Satellite: A Key Position
in the Future of Broadcast
With several initiatives in place
to stay at home across the world to
slow down the spread of COVID-19,
streaming services are being used
more than ever before. This can create
challenges as such vast numbers of
people wish to use services to their full
potential at the same time.
The question for broadcasters is
how can they meet this demand
both in the short and long term?
Previously, satellite wasn't thought to
be compatible with OTT services - but
it actually has a critical role to play as
we move towards the future of content
delivery - the OTT era.
As millions of people go online for
entertainment, utilising streaming
services such as Netflix and Amazon
Prime Video, internet usage has
surged between 50% and 70% amid
the global pandemic. In fact, 68% of
internet users have been searching
for COVID-19 related updates, with
58% listening to music and 49%
of users streaming movies or TV
shows, according to the Global Web
Index, Coronavirus Research Report.
These figures show that a number
of quarantine internet activities are
increasing, with pastimes varying
between different age groups.
If service providers are to deliver
on the promise of OTT both amid a
global pandemic and way ahead into
the future, they must evolve and
look beyond traditional methods of
connectivity - and it is crucial that
service providers are able to deliver it
both seamlessly and cost-effectively.
Video consumption on second
screens, such as smartphones,
tablets, and PCs, is also increasing
dramatically. In addition to being
able to stream content on a range of
devices, consumers expect to receive
their content on demand, at any
time, at any location and with the
best image quality and uninterrupted
playback. Satellite transmission is the
ideal solution for keeping costs under
control, which is something operators
and service providers have historically
struggled with. Satellite's ability to
multicast is unrivalled and it is integral
to successful content distribution.
It is widely expected that OTT
viewership will replace traditional
TV globally within a matter of years.
The attractive price point of satellite
transmission is just one advantage it
brings, with the capability to multicast

as one of the main drivers. Another
benefit is that the technology can
also deliver content efficiently over
a vast geographical area. It can be
cost-effectively scaled to a growing
population of receivers and can be
easily scaled to address more content.
For example, as almost the entire
global sporting calendar has been
suspended to help reduce the spread
of the virus, media organizations
have had to react quickly with new
programming schedules to fill the void
and to stay in touch with fans at home.
Reinforcing satellite's role as
an enabler of OTT delivery, ST
Engineering iDirect teamed up with
DVB at IBC 2019 to demonstrate the
future of universal OTT television
services. Using our MCX7000 MultiCarrier Satellite Gateway as a receiver,
DVB showcased its 'single hybrid
offering' known as DVB-I. This is an
ongoing initiative to develop technical
standards for delivering television
services over IP.
Today, growing traffic is a
fundamental challenge for service
providers,
especially
when
broadcasting popular content to a
wide audience. Therefore, bandwidth
needs to be used efficiently and
traffic needs to be minimised, as the
hours of content being streamed
rise exponentially and stay at home
initiatives continue across the globe.
The solution lies with satellite,
and the growing industry is already
working out where it fits in to the
future of broadcasting. Satellite
is also constantly developing and
evolving, as we sit on the cusp of the
5G era, making it the perfect solution
to provide streaming services and
ultimately, remains critical in the age
of OTT, whether we are challenged by
a global pandemic or not.
Trend Two: All-IP Newsgathering
Another major trend with satellite
at its core is All-IP newsgathering.
At the moment, live broadcasts are
suspended, but sports and events will
come back. The live experience has
become an essential ingredient for
broadcast networks everywhere with
broadcasters recreating that feeling
of immediacy, of being there. The OB
or SNG truck has become increasingly
sophisticated as time has moved
on, enabling broadcasters and news
agencies to get to the scene rapidly,

InSAT

cont'd...

to set up and start broadcasting within
minutes and to deliver their broadcast
back to the studio via a contribution
link.
When we talk about the more
sophisticated nature of OB, we are
talking about the advent of IP and the
internet. Today, a mix of technologies
are employed to cover live events
over a multiservice communications
link. The power of IP makes this
possible. For broadcasters, the
ability to use multiple networks, such
as 3G and 4G or Ka- and Ku-band
satellite, is essential. When terrestrial
transmission becomes contended,
the satellite link must also be able to
adapt and scale dynamically to higher
bandwidths.
Today, a simple contribution link
to relay the OB pictures back to
headquarters is not enough. OB
operators also require access to phone
lines, the internet, email and file
transfer services. However, installation
of these essential services is normally
provided by fixed line operators and is
very costly.
Once the installation is completed,
the services are often used on a onetime basis and very rarely used again.
Installation of these critical services on
board OB trucks eliminates the need
for one-off installations and means
that the services travel with the trucks
wherever they are required.
The key to All-IP newsgathering is
successful transmission - and satellite
lies at the heart of this. Broadcasters
need a flexible and adaptable satellite
bandwidth management system which
can send IP traffic over satellite as
efficiently as possible.
During the Copa America football
event last year, Casablanca Online,
a leading Brazilian SNG and service
provider, sought a reliable and
cost-effective solution. Powered by
our Newtec Dialog®, SES' OU Flex
solution provided IP connectivity to
broadcasters' outdoor production
teams at the Morumbi Stadium São
Paulo where a Copa America game
was held between Chile and Peru.

Combining live video transmission
and IP connectivity via satellite, the
OU Flex enabled both data and video
applications for Occasional Use (OU)
services.
The solution was integrated into
Casablanca Online's existing
SNG
trucks via our MDM3310 broadband
modem, which requires significantly
less investment compared to other
technologies.
This enabled a two-way connection
between the stadium and the studio,
providing greater flexibility to facilitate
remote production and distribute
video content to online platforms. As
a result, Casablanca Online was able
to provide guaranteed and glitch-free
IP connectivity over a 40 Mbps link,
allowing the field teams to operate
optimally.
All-IP newsgathering provides a very
flexible solution that enables reliable
broadcasts and reduces overall costs.
Scalability in geography and volume
is also enabled by the IP-based
transmission, creating endless options
for content distribution across the
globe.
Time to Bust the Myths
Satellite is too often overlooked in
the broadcast world, as many still
consider it an expensive option and
perhaps even consider it latent, but it
is time to start busting some of these
myths. Satellite is a huge asset to any
broadcaster's portfolio and it has
an enormously bright future in the
sector. Where terrestrial networks
become congested, satellite steps in.
Where terrestrial networks cannot
reach, satellite can. Where the ability
to multicast is not available, satellite
prevails. Where terrestrial connectivity
is not available, satellite provides the
infrastructure no matter where it's
needed.
The media landscape may be
evolving, but satellite has the agility to
move with it - anywhere.
Learn about the transformation of
the sector here: https://www.idirect.
net/media-and-broadcast/

Cost-effective: MDM3310 broadband modem


http://www.inbroadcast.com https://www.idirect.net/media-and-broadcast https://www.idirect.net/media-and-broadcast http://www.idirect.net http://www.idirect.net http://www.idirect.net http://www.idirect.net

In Broadcast - June 2020

Table of Contents for the Digital Edition of In Broadcast - June 2020

Contents
In Broadcast - June 2020 - Intro
In Broadcast - June 2020 - Cover1
In Broadcast - June 2020 - Cover2
In Broadcast - June 2020 - Contents
In Broadcast - June 2020 - 4
In Broadcast - June 2020 - 5
In Broadcast - June 2020 - 6
In Broadcast - June 2020 - 7
In Broadcast - June 2020 - 8
In Broadcast - June 2020 - 9
In Broadcast - June 2020 - 10
In Broadcast - June 2020 - 11
In Broadcast - June 2020 - 12
In Broadcast - June 2020 - 13
In Broadcast - June 2020 - 14
In Broadcast - June 2020 - 15
In Broadcast - June 2020 - 16
In Broadcast - June 2020 - 17
In Broadcast - June 2020 - 18
In Broadcast - June 2020 - 19
In Broadcast - June 2020 - 20
In Broadcast - June 2020 - 21
In Broadcast - June 2020 - 22
In Broadcast - June 2020 - 23
In Broadcast - June 2020 - 24
In Broadcast - June 2020 - 25
In Broadcast - June 2020 - 26
In Broadcast - June 2020 - 27
In Broadcast - June 2020 - 28
In Broadcast - June 2020 - 29
In Broadcast - June 2020 - 30
In Broadcast - June 2020 - 31
In Broadcast - June 2020 - 32
In Broadcast - June 2020 - 33
In Broadcast - June 2020 - 34
In Broadcast - June 2020 - 35
In Broadcast - June 2020 - 36
In Broadcast - June 2020 - 37
In Broadcast - June 2020 - 38
In Broadcast - June 2020 - 39
In Broadcast - June 2020 - 40
In Broadcast - June 2020 - 41
In Broadcast - June 2020 - 42
In Broadcast - June 2020 - 43
In Broadcast - June 2020 - 44
In Broadcast - June 2020 - 45
In Broadcast - June 2020 - 46
In Broadcast - June 2020 - 47
In Broadcast - June 2020 - 48
In Broadcast - June 2020 - 49
In Broadcast - June 2020 - 50
In Broadcast - June 2020 - 51
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In Broadcast - June 2020 - 53
In Broadcast - June 2020 - 54
In Broadcast - June 2020 - 55
In Broadcast - June 2020 - 56
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In Broadcast - June 2020 - 58
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In Broadcast - June 2020 - 60
In Broadcast - June 2020 - 61
In Broadcast - June 2020 - 62
In Broadcast - June 2020 - 63
In Broadcast - June 2020 - 64
In Broadcast - June 2020 - Cover3
In Broadcast - June 2020 - Cover4
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