In Broadcast - June 2020 - 20

20

www.inbroadcast.com | Vol: 10 - Issue 6 | June 2020

InSAT

Satellite: A Key Position
in the Future of Broadcast
Hans Massart, Head Media & Broadcast, ST Engineering iDirect,
considers the trends developing in the media and broadcast
satellite sector...

T

he last few years have heralded
a significant change in the media
and broadcast sector. Applications
and technology are evolving, on a
variety of different levels. The way in
which individuals consume content has
changed, markedly. The digitisation of
the sector has meant that the use of IP
is overtaking more traditional means of
broadcasting. The rise of the internet
and availability of mobile and personal
devices has sparked a revolution in
streaming services. This is a market in

transformation and it's an exciting time
as more and more becomes possible
- more choice, more content, more
personalisation.
The effect of COVID-19 has also had
an impact on the current broadcasting
landscape in positive and negative
ways. The requirement for people
to stay at home has resulted in a
huge rise in subscriptions for and
overall usage of streaming services.
This demand is creating congested
networks and a struggle to serve
some customers on overloaded
terrestrial networks. On the other
hand, the pandemic has negatively
impacted outside broadcasting (OB),
especially due to the lack of live sports
broadcasts and newsgathering, as
satellite news gathering (SNG) trucks
are parked up waiting for some sort of
normality to return.

The role of satellite in this
transformation is going to be
significant due to its innate and unique
ability to deliver content to a large
geographical area, anywhere on the
planet and far beyond the reach of
any terrestrial network. The satellite
industry itself is also going through
change as operators introduce new,
High Throughput Satellites (HTS) that
deliver more throughput, low latency
services for less cost.
ST Engineering iDirect's roots lie in
the media and broadcast sector and
for over 30 years we have been at its
heart on both the contribution and
distribution side, from the heyday of
traditional DTH TV all the way through
to the rise of IP content distribution.
We have been at the centre of remote
production, live events broadcast, SNG
and IP contribution.

In this article, we will look at two key
areas where satellite forms a critical
part of the broadcast connectivity
jigsaw and the reasons why satellite is
now more relevant than ever for mass
market, premium content.
Trend One: How Satellite Remains
Critical in the Age of OTT
As millions of subscribers continue
to indulge in streaming sites, Over-the
-Top (OTT) services are expected to
replace traditional viewing behaviour.
The demand for streaming services
is skyrocketing, as people binge on
applications to watch the latest and
most talked about shows.
The expected growth of OTT services,
however, did not take into account
the current global uncertainty. And as
a result of this, demand has suddenly
spiked significantly.

Satellite has a significant role to play in
the developing media sector
(Photo: ©2020 Shutterstock, Inc.)


http://www.inbroadcast.com http://www.idirect.net

In Broadcast - June 2020

Table of Contents for the Digital Edition of In Broadcast - June 2020

Contents
In Broadcast - June 2020 - Intro
In Broadcast - June 2020 - Cover1
In Broadcast - June 2020 - Cover2
In Broadcast - June 2020 - Contents
In Broadcast - June 2020 - 4
In Broadcast - June 2020 - 5
In Broadcast - June 2020 - 6
In Broadcast - June 2020 - 7
In Broadcast - June 2020 - 8
In Broadcast - June 2020 - 9
In Broadcast - June 2020 - 10
In Broadcast - June 2020 - 11
In Broadcast - June 2020 - 12
In Broadcast - June 2020 - 13
In Broadcast - June 2020 - 14
In Broadcast - June 2020 - 15
In Broadcast - June 2020 - 16
In Broadcast - June 2020 - 17
In Broadcast - June 2020 - 18
In Broadcast - June 2020 - 19
In Broadcast - June 2020 - 20
In Broadcast - June 2020 - 21
In Broadcast - June 2020 - 22
In Broadcast - June 2020 - 23
In Broadcast - June 2020 - 24
In Broadcast - June 2020 - 25
In Broadcast - June 2020 - 26
In Broadcast - June 2020 - 27
In Broadcast - June 2020 - 28
In Broadcast - June 2020 - 29
In Broadcast - June 2020 - 30
In Broadcast - June 2020 - 31
In Broadcast - June 2020 - 32
In Broadcast - June 2020 - 33
In Broadcast - June 2020 - 34
In Broadcast - June 2020 - 35
In Broadcast - June 2020 - 36
In Broadcast - June 2020 - 37
In Broadcast - June 2020 - 38
In Broadcast - June 2020 - 39
In Broadcast - June 2020 - 40
In Broadcast - June 2020 - 41
In Broadcast - June 2020 - 42
In Broadcast - June 2020 - 43
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In Broadcast - June 2020 - 45
In Broadcast - June 2020 - 46
In Broadcast - June 2020 - 47
In Broadcast - June 2020 - 48
In Broadcast - June 2020 - 49
In Broadcast - June 2020 - 50
In Broadcast - June 2020 - 51
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In Broadcast - June 2020 - 53
In Broadcast - June 2020 - 54
In Broadcast - June 2020 - 55
In Broadcast - June 2020 - 56
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In Broadcast - June 2020 - 63
In Broadcast - June 2020 - 64
In Broadcast - June 2020 - Cover3
In Broadcast - June 2020 - Cover4
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