In Broadcast - May 2020 - 57

57

www.inbroadcast.com | Vol: 10 - Issue 5 | May 2020

InMedia

Is High-Value Content Streaming
and Playing Properly? cont'd...
visualisation and analysis of their
OTT video quality so they can take
corrective action confidently, without
guesswork.
The Value of Viewer Impact Analysis
With the ability to factor in
YOUBORA end-client analytics into
the Telestream iVMS ASM OTT video
quality assurance solution, operators
are better able to strategically
appropriate their time, manpower,
and other limited resources to fixing
the most pressing OTT video service
problems first. This determination
could be based upon many factors,
including the number of viewers
watching that single show or channel,
or the high value nature of the content
or event being streamed.
For example, problem A affects only
a few people watching a live premium
event, while problem B affects more
viewers; however, they're watching
a lower priority channel. Or maybe
most of the viewers are having a
good viewing experience, except for

a handful of people who happened to
access the backup stream. Or perhaps
a particular encoder is not sending
packets correctly and the entire
audience is impacted.
Streaming video providers can use
end-user impact analysis to determine
where they should apply their
operational resources to troubleshoot,
contain, and fix problems, based
upon how many viewers are affected
and the value of the content they are
consuming. If problems can be fixed
immediately, the viewing quality may
be preserved or salvaged for the rest
of the show.
Having this end-to-end OTT stream
monitoring capability also enables
service providers to distinguish
themselves in the marketplace as
entities committed to providing quality
assurance on their delivered video
streams. It shows their distribution
partners that they have visibility
across the entire chain and that they
can be proactive in getting problems
addressed.

This "gold standard
of
OTT
video
monitoring"
puts
streaming
video
service providers in
a stronger position
because they can
prove and document
whatever problem is
happening when they
reach out to the responsible party for Consumers expect an OTT video experience
to rival linear TV no matter their location
solutions. The data is what ends up
shining a light on the solution, versus level agreements (SLAs) are being
the politics, the parties' reputations upheld.
and not wanting to be found at fault.
In instances of delivery trouble
Without these combined datasets - during high-value OTT video events,
including OTT monitoring and end-user streaming video providers need
analytics - streaming video service to have a realistic picture of their
providers have no way to know if their entire streaming value chain - from
subscribers dropped their service due content encoding to consumption.
to disinterest in the programming, or That's the value proposition these
some performance problem they were Telestream and NPAW companion
experiencing.
products deliver - finding and fixing
They also don't know which of the root causes of poor-quality viewer
their distribution partners to hold experiences before they adversely
accountable for poor OTT streaming impact the media brand's viewership,
service quality or how their service sponsorships, revenue & reputation.


http://www.inbroadcast.com http://www.telestream.net http://www.telestream.net https://www.cobaltdigital.com/

In Broadcast - May 2020

Table of Contents for the Digital Edition of In Broadcast - May 2020

Contents
In Broadcast - May 2020 - Intro
In Broadcast - May 2020 - Cover1
In Broadcast - May 2020 - Cover2
In Broadcast - May 2020 - Contents
In Broadcast - May 2020 - 4
In Broadcast - May 2020 - 5
In Broadcast - May 2020 - 6
In Broadcast - May 2020 - 7
In Broadcast - May 2020 - 8
In Broadcast - May 2020 - 9
In Broadcast - May 2020 - 10
In Broadcast - May 2020 - 11
In Broadcast - May 2020 - 12
In Broadcast - May 2020 - 13
In Broadcast - May 2020 - 14
In Broadcast - May 2020 - 15
In Broadcast - May 2020 - 16
In Broadcast - May 2020 - 17
In Broadcast - May 2020 - 18
In Broadcast - May 2020 - 19
In Broadcast - May 2020 - 20
In Broadcast - May 2020 - 21
In Broadcast - May 2020 - 22
In Broadcast - May 2020 - 23
In Broadcast - May 2020 - 24
In Broadcast - May 2020 - 25
In Broadcast - May 2020 - 26
In Broadcast - May 2020 - 27
In Broadcast - May 2020 - 28
In Broadcast - May 2020 - 29
In Broadcast - May 2020 - 30
In Broadcast - May 2020 - 31
In Broadcast - May 2020 - 32
In Broadcast - May 2020 - 33
In Broadcast - May 2020 - 34
In Broadcast - May 2020 - 35
In Broadcast - May 2020 - 36
In Broadcast - May 2020 - 37
In Broadcast - May 2020 - 38
In Broadcast - May 2020 - 39
In Broadcast - May 2020 - 40
In Broadcast - May 2020 - 41
In Broadcast - May 2020 - 42
In Broadcast - May 2020 - 43
In Broadcast - May 2020 - 44
In Broadcast - May 2020 - 45
In Broadcast - May 2020 - 46
In Broadcast - May 2020 - 47
In Broadcast - May 2020 - 48
In Broadcast - May 2020 - 49
In Broadcast - May 2020 - 50
In Broadcast - May 2020 - 51
In Broadcast - May 2020 - 52
In Broadcast - May 2020 - 53
In Broadcast - May 2020 - 54
In Broadcast - May 2020 - 55
In Broadcast - May 2020 - 56
In Broadcast - May 2020 - 57
In Broadcast - May 2020 - 58
In Broadcast - May 2020 - 59
In Broadcast - May 2020 - 60
In Broadcast - May 2020 - 61
In Broadcast - May 2020 - 62
In Broadcast - May 2020 - 63
In Broadcast - May 2020 - 64
In Broadcast - May 2020 - 65
In Broadcast - May 2020 - 66
In Broadcast - May 2020 - 67
In Broadcast - May 2020 - 68
In Broadcast - May 2020 - 69
In Broadcast - May 2020 - 70
In Broadcast - May 2020 - Cover3
In Broadcast - May 2020 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
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