In Broadcast - May 2020 - 28

28

Vol: 10 - Issue 5 | May 2020

InReply

Es'hailSat - High
Quality Satellite
Services Provision
Mr Hamad Al Mannai, Vice President - Commercial,
Es'hailSat discusses the company's
successes over the past 10 years...
InBroadcast:
Can
you
briefly
highlight
Es'hailSat's
achievements?
Mr Hamad Al Mannai: Es'hailSat
was established in 2010 with the
goal of managing and developing
Qatar's presence in space and to
operate a high capacity satellites for
independent, high-quality, advanced
connectivity services for broadcasters,
enterprises, and governments in the
Middle East and North Africa region.
We currently operate two satellites,
Es'hail-1 launched in 2013 and Es'hail-2
launched in 2018.
From a business and technology
standpoint, we have been pushing the
boundaries to provide customers with
innovative and technically advanced
services. As secure transmissions
are of paramount importance to our
customers, we worked closely with
the IRG, underlining our commitment
to reduce and eliminate satellite
interference. The IRG had achieved
several accomplishments, including
the widespread adoption of Carrier ID
in time for the 2012 Olympics, resulting
in satellite operators achieving an
interference-free
Olympics.
This
initiative continued with other major
sporting events distributed through
our satellites, such as FIFA World Cup
2014/2018, Rio Olympics 2016 and
UEFA Euro 2016.
Content piracy is a scourge for the
broadcast industry and the rights
holders, and over the past few years
we have seen various small operators
stealing content and illegally selling
them to consumers, to large industrial
scale piracy in the region. We have
been actively working with content
owners,
broadcasters,
satellite
operators and other entities to act on
content piracy.
We have been in the forefront for
transmission of 4K/UHD content via
satellite, and our satellites carried the
Rio games in 4K, which was the first

for the region for live sport content on
Pay TV.
Our satellites incorporate antijamming feature that helps avoid
unintentional or intentional signal
interference
that
may
cause
interruption to broadcasters' television
content.
Es'hail-2
satellite
provides
connectivity for the global Radio
Amateur Satellite Corporation (AMSAT)
community via satellite and is the first
GEO stationary satellite to carry such
a payload. This helps amateur radio
enthusiasts located anywhere from
Brazil to East Asia to connect with each
other via our satellite.

Es'hail-1 Satellite

InB: What we can expect in the
next year?
Mr Hamad Al Mannai: The current
global Covid19 pandemic has had a
major impact on businesses across
all sectors, and satellite industry is
no different. In a recent survey of the
satellite and space industry conducted
by NSR, nearly 90% of the respondents
indicated a negative impact due the
pandemic, with 44% of the companies
having significant impact and 45% of
the companies having low impact. 48%
believe the impact will be significant to
their company over the next 12 months
and 39% believing the impact will be
low over the next 12 months.
The pandemic compounded with
the oil price drop has had a profound
effect on the satellite industry.
However, not all segments within the
industry has had similar impact. The
biggest impact has been to the energy,
aero IFC and maritime segments,

where the demand for satellite
capacity has significantly reduced as
operations have scaled down or shut
down. The recovery for these sectors is
expected to be very slow over the next
6 to 12 months.
With majority of the world doing
business or interacting online, the
demand for broadband has increased
over the past few months. This is
expected to increase over the next 6
to 12 months, which would increase
the demand for satellite capacity
for cellular backhaul to overcome
terrestrial network congestion.
Broadcast business is another
segment that is expected to increase
in demand over the next 12 months
as broadcasters consider transitioning
from a traditional on-premise set-up to
a virtual system such as satellite cloudbased service for content storage and
distribution.
InB: What challenges did you face
when launching the product or
services?
Mr Hamad Al Mannai: Developing
and launching new products or
service is one of the most critical
but difficult activities in a business.
Ideas generation for a new product
is easy, but to conceptual the right
idea and commercializing it is a
difficult and complex process. There
are a few challenges we faced during
development and launch of new
products and services, some of them
range from predicting customer
demands to the product making
economic sense.
Es'hail-2 Satellite

Predicting customer demand is not
easy, given they are constantly shifting
due to various factors such as dynamic
environment of the industry, evolving
customer needs and shift in economic
environment.
Once the concept is developed with
details of the product, specifications,
market positioning and product
viability, the next challenge is business
and marketing strategy, which involves
making trade-offs, making economic
decisions such as costs vs features
vs profits, time to market and other
factors, and you need to find the right
balance to make the product meet
customer needs.
InB: Any future innovations ahead
that you can discuss?
Mr Hamad Al Mannai: In the
short to mid-term, we are looking to
enhance the services we provide within
the broadcast and telecommunications
sectors. Integrating on premise
and cloud-based playout solutions
along with an OTT solution enhances
the value we provide to broadcast
customers in terms of flexible on
ground solutions and widening their
reach.
In the long term, we will continue
to work with our customers to meet
their connectivity requirements with
services such as IOT, M2M and EO,
which we believe will require large
amounts of satellite capacity.
Another area of interest is the
communications sector, and as the
current pandemic has proven, the
requirements are not only for the
unconnected regions but also regions
with terrestrial networks which are
unable to cope with the surging
demand.
Our enhanced telecommunication
solutions will offer voice, data and
broadband services for enterprises
and governments for fixed and mobile
applications.


http://www.eshailsat.qa http://www.eshailsat.qa http://www.eshailsat.qa

In Broadcast - May 2020

Table of Contents for the Digital Edition of In Broadcast - May 2020

Contents
In Broadcast - May 2020 - Intro
In Broadcast - May 2020 - Cover1
In Broadcast - May 2020 - Cover2
In Broadcast - May 2020 - Contents
In Broadcast - May 2020 - 4
In Broadcast - May 2020 - 5
In Broadcast - May 2020 - 6
In Broadcast - May 2020 - 7
In Broadcast - May 2020 - 8
In Broadcast - May 2020 - 9
In Broadcast - May 2020 - 10
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In Broadcast - May 2020 - Cover3
In Broadcast - May 2020 - Cover4
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