In Broadcast - May 2020 - 12

12

Appointments
Synamedia
Appoints Chief
Technology Officer
GBR: Synamedia has appointed
digital TV software pioneer Nick
Thexton as Chief Technology
Officer (CTO).
Thexton will drive Synamedia's
ambitious agenda of technology
innovation and investment, and
lead the development and delivery
of new system solutions that
help customers transform their
business models and accelerate
their transition to IP. Nick will be
in charge of the company's video
platform engineering, product
management, architecture and
marketing.
With Nick's appointment to
this expanded CTO role, former
Synamedia CTO Alok Gera moves
to the position of Senior Vice
President and General Manager,
North America. With 20 years'
industry experience under his
belt, Alok now leads Synamedia's
customer-facing organization and
activities in the region.
"There are few individuals in this
industry with Nick's technical
prowess and pedigree. With his
passion for innovation, Nick will
instil new levels of creativity
into our R&D activity to keep our
customers one step ahead in a
competitive sector. With Nick at the
helm, our reputation for impactful
industry-defining innovation will
continue undimmed," said Yves
Padrines, Synamedia CEO.
Thruxton
joins
Synamedia
following a stint as Group CTO
at
German
broadcaster
ProSiebenSat.1.
His
previous positions were
Chief Digital & Product
Officer
at
satellite
operator, Inmarsat, and
CTO for UK TV platform
YouView.

www.inbroadcast.com | Vol: 10 - Issue 5 | May 2020

LTN Cue Up Advanced
Advertising Service

L

TN Global has expanded access to
automated channel management,
advanced advertising, and content
replacement workflow with its new LTN
Cue offering.
Built on the same technology
behind the LTN Connect managed
service, which is deployed on the
user premises, LTN Cue takes SCTE 35
decoration onto the LTN Network and
performs SCTE marker insertion en
route to video distribution partners
and affiliates.
With a straightforward workflow
for sending properly decorated feeds
to cable, satellite, and virtual MVPDs
including, YouTube TV, Sling TV, and
Hulu + Live TV, channel originators can
scale up their distribution, viewership,
and ad revenue.
"Our LTN Cue and LTN Connect
managed services help channel
providers to realize the new
opportunities
that
come
with

accurately marking ad breaks and
other content for downstream cable,
satellite, and digital platforms," said
Rick Young, Senior Vice President and
Head of Global Products at LTN Global.
"LTN Cue and LTN Connect automate
the complex tasks of decorating feeds
to suit various distributors' profiles
and guarantee the precision essential

LTN Cue automates feed decorations

to proper downstream handling of
markers.
"These
services
empower
broadcasters, cable channels, diginets,
and digital-first streaming networks to
converge and scale their inventory and
video distribution workflows - and in
turn drive revenue growth," he said.

Two Million Free Avid "First" Downloads

A

spiring creative people around the
globe have now downloaded Avid's
free "First" Tools more than two million
times.
Avid First tools were made to give
new generations of artists essential
experience and a career foothold
by learning the same tools that
professionals use every day to edit,
record and compose the most popular
films, television and music enjoyed by
people everywhere.
"With more than two million
downloads to date, our free creative
tools strategy is attracting people
who want to express their ideas, tell
their stories in the most powerful

way possible and begin their lifetime
journey as career creators that stay
with Avid," said Jeff Rosica, Avid CEO
and President.
"Our First offering lets new
generations of audio and video
enthusiasts easily begin to explore

their creativity for free through
the technology that is the industrystandard virtually everywhere in media
and music.
"Our First tools continue to be a
major success for the company, and
with the conversion rates we're seeing
from this freemium offering to paid
subscription plans, this strategy has
proven to be a significant contributor
to driving our strong subscription
growth," he said.
Downloads of Avid's "freemium"
offering have more than doubled since
2018.

Popular Avid First creative suites


http://www.inbroadcast.com http://www.ltnglobal.com http://www.ltnglobal.com http://www.avid.com http://www.avid.com http://www.avid.com http://www.riedel.net

In Broadcast - May 2020

Table of Contents for the Digital Edition of In Broadcast - May 2020

Contents
In Broadcast - May 2020 - Intro
In Broadcast - May 2020 - Cover1
In Broadcast - May 2020 - Cover2
In Broadcast - May 2020 - Contents
In Broadcast - May 2020 - 4
In Broadcast - May 2020 - 5
In Broadcast - May 2020 - 6
In Broadcast - May 2020 - 7
In Broadcast - May 2020 - 8
In Broadcast - May 2020 - 9
In Broadcast - May 2020 - 10
In Broadcast - May 2020 - 11
In Broadcast - May 2020 - 12
In Broadcast - May 2020 - 13
In Broadcast - May 2020 - 14
In Broadcast - May 2020 - 15
In Broadcast - May 2020 - 16
In Broadcast - May 2020 - 17
In Broadcast - May 2020 - 18
In Broadcast - May 2020 - 19
In Broadcast - May 2020 - 20
In Broadcast - May 2020 - 21
In Broadcast - May 2020 - 22
In Broadcast - May 2020 - 23
In Broadcast - May 2020 - 24
In Broadcast - May 2020 - 25
In Broadcast - May 2020 - 26
In Broadcast - May 2020 - 27
In Broadcast - May 2020 - 28
In Broadcast - May 2020 - 29
In Broadcast - May 2020 - 30
In Broadcast - May 2020 - 31
In Broadcast - May 2020 - 32
In Broadcast - May 2020 - 33
In Broadcast - May 2020 - 34
In Broadcast - May 2020 - 35
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In Broadcast - May 2020 - 37
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In Broadcast - May 2020 - 40
In Broadcast - May 2020 - 41
In Broadcast - May 2020 - 42
In Broadcast - May 2020 - 43
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In Broadcast - May 2020 - 70
In Broadcast - May 2020 - Cover3
In Broadcast - May 2020 - Cover4
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
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