In Broadcast - March 2020 - 50

50

www.inbroadcast.com | Vol: 10 - Issue 3 | March 2020

InFocus

Grass Valley - Rising to
the Playout Challenge
By Karl Mehring, Senior Director of Product
Management, Playout, Grass Valley...
Bringing OTT playout into the mix
Today's broadcasters are handling
more video than at any time since
the advent of television. Not only do
audiences want more content, they
want flawless quality and access on
a choice of devices, from mobiles to
tablets, as well as via social media
sites, such as Facebook, and Twitter,
and video sharing platforms like
Periscope and YouTube. The drive
to deliver content across online and
social platforms - while maintaining
existing linear services - has impacted
every part of the production chain,
from acquisition right through to
playout.
The challenge for broadcasters is
to simultaneously meet consumers'
expectation so their services remain
competitive and relevant, and to do
this in a commercially viable way. Old
models and workflows simply don't
scale to meet the level of demand
we're seeing, so innovation is key
across all elements of the value chain.
As customers drive towards greater
efficiencies to stay ahead of the curve
in a dynamically shifting market, it's
crucial for vendors to build products
that meet their needs. At Grass Valley,

we are heavily customer focused
and market driven. Our portfolio
of playout solutions is designed to
support everything from high density,
enterprise-level applications through
to cloud-native systems that meet the
needs of temporary pop up channels
that need to be easily and quickly spun
up and down.
The need for a more agile approach
There's little doubt that today's
viewers have a growing appetite for
OTT services. While linear will remain a
big part of our customers' businesses
in
the
medium-term,
they're
increasingly having to turn their
attention to supporting OTT services
- from live streaming to on-demand
- as global revenues from this type of
offering are set to punch well over the
US$150 billion mark in the next five
years. Forecasts from Statistica show
growth reaching US$158.84 billion by
2024, more than double the US$67.8
billion generated in 2018.
The life cycle of OTT services is far
shorter and more likely to change
than traditional, linear media services.
As they drive to meet the demands
of reduced time to market, our
customers tell us they need solutions
that support highly nimble operations
and can scale to meet changing viewer
and commercial needs. For their part,
vendors need to deliver platforms
that can be deployed at speed and
rapidly evolved, leveraging more
agile development operations.
We've seen the move from CAPEX
to OPEX and the transition to
workflows virtualised on commodity
hardware in recent years, giving
broadcasters more flexibility to add
and pay for additional capability and
capacity as needed.
Adapting to changing
customer needs
As OTT challenges linear,
broadcasters
are
going
to need to make the
move to cloud-native
architectures
and
Karl Mehring,
Grass Valley

workflows across many areas of their
business, leveraging its inherent
adaptability to and keep pace with
the more dynamic digital services
segment. To really leverage the
power of cloud the industry is having
to upskill - this is a very different
technology to the traditional broadcast
environments
that
broadcasters
are
used
to.
Virtualisation,
containerisation and smarter more
deft ways of working are going to be
the new norm.
While a cloud-native or microservices
approach can bring huge benefits
on the live production side, playout
has slightly different requirements.
Although playout is technically
the easiest thing to implement in
a cloud environment, it's typically
a 24/7 service, running with very
high utilisation of the underlying
infrastructure, which doesn't align
with the dexterity that cloud seeks
to deliver. Additionally, most of our
customers want to use uncompressed
video - as a result, the economies just
aren't there for playout in public cloud
environments at the moment.
This is not to say that broadcasters
can't leverage greater agility in their
playout operations. Transitioning
to datacenters and virtualising
capabilities brings the adaptability that
customers need as their operations
address both the linear and OTT
segments.
This industry-wide push towards
OTT has influenced the solutions
Grass Valley implements, but also
the software platforms on which we
implement our solutions. Examples
of optimising solutions to meet OTT
requirements exist throughout the

Grass Valley Morpheus scalable playout

Grass Valley portfolio and we'll be
making some major announcements in
this area this year.
Within our playout offering we've
implemented the ability for output to
be originated both in SDI and native
streaming formats. This eliminates the
need and cost of encoding workflows
for OTT. For additional flexibility, we
also give customers greater choice in
terms of hosting options.
Evolving through partnerships
Grass Valley's success as a business
has been due to the ability to respond
to customers' requirements and our
commitment to taking a partnership
approach. We work in close
collaboration with customers to ensure
they get the right solutions that enable
them to run successful businesses.
We're doing more to involve
customers in the agile development
sprint reviews so we can ensure Grass
Valley solutions meet their real-world
requirements. There's also been a
drive towards greater collaboration
with other vendors - through our
involvement in industry bodies
and initiatives like the Grass Valley
Technology Alliance (GVTA) - to deliver
tighter integration and smoother
workflows. We're strong advocates for
industry standards and interoperability
- which has been successful in driving
momentum in areas like IP - and are
now embracing protocols like RTMP.
Ultimately, our focus is easing
customers' pain points as they
transition to new business models,
regardless of which area of their
operations they need to adapt. Playout
is just one part of this picture.


http://www.inbroadcast.com http://www.grassvalley.com

In Broadcast - March 2020

Table of Contents for the Digital Edition of In Broadcast - March 2020

Content
In Broadcast - March 2020 - Intro
In Broadcast - March 2020 - Cover1
In Broadcast - March 2020 - Cover2
In Broadcast - March 2020 - Content
In Broadcast - March 2020 - 4
In Broadcast - March 2020 - 5
In Broadcast - March 2020 - 6
In Broadcast - March 2020 - 7
In Broadcast - March 2020 - 8
In Broadcast - March 2020 - 9
In Broadcast - March 2020 - 10
In Broadcast - March 2020 - 11
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In Broadcast - March 2020 - 49
In Broadcast - March 2020 - 50
In Broadcast - March 2020 - 51
In Broadcast - March 2020 - 52
In Broadcast - March 2020 - Cover3
In Broadcast - March 2020 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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