In Broadcast - March 2020 - 35

35

www.inbroadcast.com | Vol: 10 - Issue 3 | March 2020

InForm

Rohde & Schwarz to Highlight
Hardware and Software
At NAB 2020, Rohde & Schwarz will demonstrate the benefits of longterm investment in R&D and collaborative development...

N

AB 2020 represents the first
time when Rohde & Schwarz
will demonstrate its full capabilities
including those of Pixel Power on a
single integrated booth.
At the world's premier broadcast
industry tradeshow, the company
will
demonstrate
a
significant
return on investment in research &
development - both internally and
working together with like-minded
organisations. Importantly, Rohde
& Schwarz will demonstrate its
evolution from a leading developer of
hardware-based broadcast solutions to
a company capable of harnessing both
software and hardware technologies
within sophisticated state-of-the-art
workflows and solutions for broadcast
production and distribution.
"Following our acquisition of
Pixel Power in late 2018, we have
worked hard at integrating the
company within the Rohde & Schwarz
environment. Pixel Power extends
our core capabilities in a number of
areas, especially channel playout
and product virtualisation," stated
Cornelius Heinemann, Executive Vice
President, Broadcast and Media at
Rohde & Schwarz. "This year, NAB
will see a single unified exhibit, where
Pixel Power products are showcased
alongside R&S products to offer a
range of advanced workflow solutions
across various broadcast media
applications."
ATSC Transmission
A key development at NAB will be
Next Gen TV powered by ATSC 3.0,
which is being launched across North
America. In Las Vegas, Rohde &

At NAB, R&S will showcase its fully
cloud-based monitoring-as-a-service
R&S PRISMON

Schwarz will showcase its THU9evo
Rohde & Schwarz is a member
and TMU9evo: the only transmitters of pioneering research project
currently deployed in operational - 5G Today
ATSC 3.0 networks in the world with
more than 60 transmitters installed
in South Korea. Demonstrating
Rohde & Schwarz's forward-thinking
R&D strategy, those transmitters
deployed throughout the US during
the Repack initiative can be easily operator, Telefonica O2, and the
upgraded to ATSC 3.0 whenever Bavarian Broadcasting Corporation
required.
(BR).
At NAB 2020, Rohde & Schwarz will
Redefining Mobile TV
for the first time in North America
With 5G Broadcast
exhibit the world's first complete 5G
A strong theme for Rohde & Schwarz Broadcast solution, which consists
at NAB 2020 is its investment strategy of the core network functionality
in new product innovation which provided by the new R&S BSCC
includes close co-operation with like- broadcast service and control centre
minded third-party organisations. and R&S Tx9 transmitters, which
An illustration of this approach is support FeMBMS. This all-in-one
in the area of 5G Broadcast. In June solution covers all roles from the
2017, Rohde & Schwarz joined the content provider to the consumer
pioneering research project - 5G Today and is fully compliant with 3GPP
- as a partner. Under the leadership Release 14 and has the upcoming
of Germany's Institute for Broadcast 3GPP Release 16 in focus as well. It
Technology (IRT), and in co-operation enables broadcasters to contribute
with antenna manufacturer, Kathrein, their valuable assets for efficient
Rohde & Schwarz is evaluating distribution of high-quality video to the
broad-area TV transmission using the future 5G ecosystem.
latest technologies. Also, 5G TODAY
is supported by mobile network Software-Based Workflows
On booth SL5016, Rohde & Schwarz
will demonstrate how its strategic R&D
investment is speeding its evolution
from a hardware-centric company to
one that is also capable of exploiting
the latest developments in softwarebased broadcast technologies. It
will showcase a fully cloud-based
PRISMON.cloud
AV
monitoringas-a-service solution alongside its
market leading on-premise PRISMON
IP-Multiviewers.
ATSC 3.0: Rohde & Schwarz will showcase
its THU9evo and TMU9evo transmitters

The real power of the Rohde &
Schwarz monitoring offering comes
from the combination of virtualised
and on-premise systems, enabling
efficient monitoring of a much larger
data network both inside and outside
the broadcast production centre. In
combination with the widely used
on-premise R&S PRISMON solution,
using PRISMON.cloud, analysis data
from physical and virtual sensors can
be displayed on a single dashboard.
End-to-end analyses quickly and easily
reveal errors such as deterioration
of video or audio quality or poor CDN
performance as a cause of churn - with
just one tool.
"In today's broadcast and media
markets this dual capability is
rare," comments Hannes Strobel,
Vice President Media Technologies
at Rohde & Schwarz. "To meet this
challenge requires two different
types of skillset - low latency
signal processing in software and
mastering cloud architectures. At
Rohde & Schwarz, we have built our
reputation over many decades on our
hardware engineering capabilities.
But also, PRISMON is a softwarebased product that is represents 10
year's evolution. During this time, we
have developed excellent software
development skillsets and these are
valuable when we address the needs of
virtualised workflows.
"With these various skillsets, we can
advise customers: providing support
throughout the signal processing
chain and also on how the virtualised
infrastructure is being set up. In
order to maximise both latency and
data throughput and stability, we can
optimise data processing throughput
in a virtualised framework, "states
Strobel. "The critical question is
how does a broadcaster tame that
asynchronous IT/IP world in ways that
enable viewers to consume AV content
in manner they are familiar and happy
with? As a result of Rohde & Schwarz's
long-term strategic investment in
research & development we are able to
make a real difference in this area."

"Pixel Power extends our
core capabilities in a number
of areas, especially channel
playout and product
virtualisation"
Cornelius Heinemann, Rohde & Schwarz


http://www.inbroadcast.com http://www.rohde-schwarz.com http://www.rohde-schwarz.com http://www.rohde-schwarz.com

In Broadcast - March 2020

Table of Contents for the Digital Edition of In Broadcast - March 2020

Content
In Broadcast - March 2020 - Intro
In Broadcast - March 2020 - Cover1
In Broadcast - March 2020 - Cover2
In Broadcast - March 2020 - Content
In Broadcast - March 2020 - 4
In Broadcast - March 2020 - 5
In Broadcast - March 2020 - 6
In Broadcast - March 2020 - 7
In Broadcast - March 2020 - 8
In Broadcast - March 2020 - 9
In Broadcast - March 2020 - 10
In Broadcast - March 2020 - 11
In Broadcast - March 2020 - 12
In Broadcast - March 2020 - 13
In Broadcast - March 2020 - 14
In Broadcast - March 2020 - 15
In Broadcast - March 2020 - 16
In Broadcast - March 2020 - 17
In Broadcast - March 2020 - 18
In Broadcast - March 2020 - 19
In Broadcast - March 2020 - 20
In Broadcast - March 2020 - 21
In Broadcast - March 2020 - 22
In Broadcast - March 2020 - 23
In Broadcast - March 2020 - 24
In Broadcast - March 2020 - 25
In Broadcast - March 2020 - 26
In Broadcast - March 2020 - 27
In Broadcast - March 2020 - 28
In Broadcast - March 2020 - 29
In Broadcast - March 2020 - 30
In Broadcast - March 2020 - 31
In Broadcast - March 2020 - 32
In Broadcast - March 2020 - 33
In Broadcast - March 2020 - 34
In Broadcast - March 2020 - 35
In Broadcast - March 2020 - 36
In Broadcast - March 2020 - 37
In Broadcast - March 2020 - 38
In Broadcast - March 2020 - 39
In Broadcast - March 2020 - 40
In Broadcast - March 2020 - 41
In Broadcast - March 2020 - 42
In Broadcast - March 2020 - 43
In Broadcast - March 2020 - 44
In Broadcast - March 2020 - 45
In Broadcast - March 2020 - 46
In Broadcast - March 2020 - 47
In Broadcast - March 2020 - 48
In Broadcast - March 2020 - 49
In Broadcast - March 2020 - 50
In Broadcast - March 2020 - 51
In Broadcast - March 2020 - 52
In Broadcast - March 2020 - Cover3
In Broadcast - March 2020 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com