In Broadcast - August 2019 - 58

58

www.inbroadcast.com | Vol: 9 - Issue 7 | August 2019

InSound

MediaWorks Align
Stations With Orban
Blake Beale, Radio Engineering Manager for MediaWorks New Zealand,
discusses implementing a unified Orban rollout...

M

ediaWorks
Radio
is a New Zealand
broadcaster
with
over
180
unique
content
streams broadcast over
a network of just under
300 transmission points.
MediaWorks broadcast nine
national brands: MoreFM,
The Breeze, The Edge, The
Rock, The Sound, MagicTalk,
A studio at The Breeze
MaiFM, George FM and
Magic Music.
in 1996, a delivery method still used
Since its inception as a single today. With this technology approach,
station, Taranaki's Energy FM in MediaWorks Radio was able to take full
1987, MediaWorks Radio, as it is now advantage of NZ radio deregulation of
known, has pushed the boundaries the late 90's and through acquisitions
of broadcast technology, being the and mergers is now a national
first in NZ to use satellite delivery for broadcaster, continuing to grow.
music radio stations with closures Due to the unique way MediaWorks
enabling local insertion of commercials radio came to be through many years

of acquisitions and mergers,
there have been inconsistent
technologies
used
from
broadcast
consoles,
automation and transmitters,
resulting in a difficult support
model to maintain and
stations that were once local,
but now network brands
sounding different in each
market, e.g., a MoreFM could
have an Orban 8500 in one
market and a 25 year old Unity2000
in another, creating a network which
sounded different in each of the 28
markets the network broadcasts to.
A nationwide audit was undertaken
with the primary brands and models
that made up the network all being
worthy options for comparisons. Our
requirements were one processor
supplier with the flexibility to sound
great on an Oldies format to a CHR,
Rock as well as a Dance format to
mention a few. These comparisons
resulted in our choice to partner with
Orban, who were more than happy to
assist with a long-term procurement
schedule. Having the reputation of
rock-solid reliability that we required
for remote sites with difficult to access
due to New Zealand's challenging and
volatile geography also played a part in
our decision.
Three models were chosen to rollout,
depending on the size of the market.
Metro cities like Auckland, Wellington
and Christchurch would receive the
8600 (now 8700i), Regional cities the
5700i and small provincial markets
the 5500i. Having the added extra of
integrated RDS generators has enabled
MediaWorks Radio to not only up the
game sound wise, but also introduce
RDS with an AF table that hands
over seamlessly when transitioning
frequencies from the next broadcast
point.
A major milestone was reached just
before Christmas 2018, when major

MediaWorks will align
all the stations by 2020

stations in the MediaWorks Radio group
were aligned with Orban technology,
delivering a consistent sound and RDS
frequency handover along 95% of New
Zealand's primary highway, from the
top of the North Island to the bottom
of the South Island that is covered by
MediaWorks Radio brands. This means
along the primary route down New
Zealand, All major brands mentioned
at the top of this article sound exactly
the same at each broadcast point,
resulting in the processed sound now
being a part of the brand itself. More
FM, a Hot AC, has some compression,
whereas The Sound, a Classic Rock
format is very open with wide stereo
separation, making the most of the
production techniques used at the time
of recording.
With studio automation raw audio
being linear and satellite delivery
with limited compression, we have
eliminated the listener fatigue that had
plagued our brands for many years.
Listeners can hear the difference,
clients love the wide friendly quality
of our broadcasts and listener TSL has
risen for each brand in the markets
where we have deployed the Orban
processors, resulting in higher ratings.
The partnership MediaWorks NZ has
with Orban for this project has been
second to none. The professionalism,
the speed of support and the
willingness to introduce enhancements
based on our requirements has
resulted in the decision to align with
Orban becoming one of the most
successful vendor relationships I have
had the pleasure of working in and
continue to work with as we continue
the plan and work towards aligning the
remaining markets in NZ by Q2, 2020
resulting in a 100% Orban processing
solution across our growing FM
Network.

Orban 8600
one of three
models chosen


http://www.inbroadcast.com http://www.orban.com https://www.mediaworks.co.nz/home.html https://www.orban.com/overview-optimodfm8600 http://www.2wcom.com http://www.2wcom.com

In Broadcast - August 2019

Table of Contents for the Digital Edition of In Broadcast - August 2019

Contents
In Broadcast - August 2019 - Intro
In Broadcast - August 2019 - Cover1
In Broadcast - August 2019 - Cover2
In Broadcast - August 2019 - Contents
In Broadcast - August 2019 - 4
In Broadcast - August 2019 - 5
In Broadcast - August 2019 - 6
In Broadcast - August 2019 - 7
In Broadcast - August 2019 - 8
In Broadcast - August 2019 - 9
In Broadcast - August 2019 - 10
In Broadcast - August 2019 - 11
In Broadcast - August 2019 - 12
In Broadcast - August 2019 - 13
In Broadcast - August 2019 - 14
In Broadcast - August 2019 - 15
In Broadcast - August 2019 - 16
In Broadcast - August 2019 - 17
In Broadcast - August 2019 - 18
In Broadcast - August 2019 - 19
In Broadcast - August 2019 - 20
In Broadcast - August 2019 - 21
In Broadcast - August 2019 - 22
In Broadcast - August 2019 - 23
In Broadcast - August 2019 - 24
In Broadcast - August 2019 - 25
In Broadcast - August 2019 - 26
In Broadcast - August 2019 - 27
In Broadcast - August 2019 - 28
In Broadcast - August 2019 - 29
In Broadcast - August 2019 - 30
In Broadcast - August 2019 - 31
In Broadcast - August 2019 - 32
In Broadcast - August 2019 - 33
In Broadcast - August 2019 - 34
In Broadcast - August 2019 - 35
In Broadcast - August 2019 - 36
In Broadcast - August 2019 - 37
In Broadcast - August 2019 - 38
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In Broadcast - August 2019 - 40
In Broadcast - August 2019 - 41
In Broadcast - August 2019 - 42
In Broadcast - August 2019 - 43
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In Broadcast - August 2019 - 57
In Broadcast - August 2019 - 58
In Broadcast - August 2019 - 59
In Broadcast - August 2019 - 60
In Broadcast - August 2019 - 61
In Broadcast - August 2019 - 62
In Broadcast - August 2019 - Cover3
In Broadcast - August 2019 - Cover4
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