In Broadcast - August 2019 - 38

38

www.inbroadcast.com | Vol: 9 - Issue 7 | August 2019

InForm

Catching The Elusive Viewer
Amid Sweeping Changes
MEDIAGENIX helps media companies reinvent their business
and content ecosystem, writes Johan Vanmarcke, Managing Director
MEDIAGENIX APAC...

F

aced with accelerated change and
growing complexities across OTT,
DTC, On Demand and Linear services,
media companies go for flexibility and
efficiency in their content ecosystem
relying on a future-proof backbone that
gives them the speed and flexibility to
adopt new business models and reach
the most elusive viewers in.
The industry is moving on at whiteknuckle speed. Media companies are
repositioning themselves, exploring
new models such as integrating
video, audio and print, DTC, starting
up consortiums to kill the 'Flixes' or
gearing up to join them.
Business software and the IT industry
itself are undergoing major changes.
Cloud
services,
browser-based
applications, a continued need for
new (micro) services and support for
global organisations are but a few of
the ingredients that spice up the life
of software solution suppliers such as
MEDIAGENIX.
Managing Complexity
Viewers increasingly turn to the
Internet where social media and OTT
services are prolific in offering a wide
range of content. This prompts media
companies to take a closer look at the
content they can offer. What rights
do they have on the content? What
distribution platforms are available and
through which technique can they best
serve their business goals with each
title? Any media company that publish
their content on diverse platforms have
seen the complexity of their content
distribution
grow
exponentially.
Blockbusters, vintage series and
movies, gameshows and soaps, old
content or new - all require a different
approach, which always needs to
ensure the highest operational
efficiency, immediate insight into
availabilities, and instant information
to make strategic decisions.
Underlying Rights
To be able to repurpose content,
slice and dice and recompose it, put it
on an on-demand platform, or stream

WHATS'ON is a broadcast
management platform

it, media companies need to know
whether there is some restriction on
some part of the content, a royalty
contract attached to some other part,
or an issue on some music track. And
they need to be sure that such parts of
the content are not reused.
WHATS'ON by MEDIAGENIX provides
the much-needed overviews and
flags possible issues, taking real-time
accuracy to frame-level. Once entered,
information can be reused all along
the product's life cycle and everybody
in every department is working on the
same, real-time data.
Royalties And Participations
Calculations for royalties and
participations have grown highly
complex. Millions of consumption
records a month need to be digested
for intricate revenue share calculations
if distributors, platforms and talent
are to get what is theirs by right. This
involves countless beneficiaries and
revenue split models. WHATS'ON
automatically applies calculations to a
series of preset rules, which results in a
month-by-month view on the amounts
the different parties are supposed to
get. There is a distributor view per title,
another is the platform view. Reports
are easily made.
RIGHTS OUT
In the meantime the presence of the
FAANGs (Facebook, Amazon, Apple,
Netflix and Google) is pushing media
companies to produce more exclusive
content than ever. This comes with a

A single tool to manage the content supply
chain, from planning to distribution

cost that has to be balanced with new
revenues. Licensing the rights for other
countries, markets or platforms to third
parties is one of the viable options.
RIGHTS OUT, the cloud-native web
app by MEDIAGENIX, makes it easy
to identify sales opportunities and
clear the rights. It covers the whole
rights-out process including sales
planification, orchestration and task
follow-up, deal support, and revenue
distribution management.
Sports And eSports
MEDIAGENIX also have developed
a solution for Sports, eSports and
live events in general to meet very
specific challenges and complexities.
The solution automatically conforms
all scheduling to the applicable rights,
obligations and exceptions and
facilitates last-minute changes. It also
sees to it that feed, commentary and
resource requirements are met for
live coverage, recorded highlights and
studio shows. The solution centrally
manages metadata from specialised
online databases.

Globalisation
MAMs, Playouts and Airtime Sales
Systems are moving to the cloud. A
similar trend emerges to centralise
all content ever produced or bought
in a global content management
system in the cloud, ready to be
shared by channels and platforms
across the globe. As the media assets
in WHATS'ON each contain all video,
audio and subtitle files for one item of
content, the content can be shared by
all channels in whichever regions, and
each channel automatically receives
the content in the right (language)
version.
Localisation
With globalisation comes the
need for efficiency in localisation.
MEDIAGENIX help to automate
the localisation supply chain,
reducing errors and duplication.
Improved monitoring and higher
efficiency leads to better quality
and an improved experience
for both the media company's
workforce and the language
houses involved. The bulk of
the language material is ordered
automatically, the rest is management
by exception.
Open Architecture
As this content-centric era is one of
perpetual permutation MEDIAGENIX
help media companies reinvent their
business and content ecosystem
around a future-proof backbone that
with its open architecture and Open or
Business APIs offers all the flexibility
this age requires.
Broadcast Management Platform
WHATS'ON manages the content supply
chain from planning to distribution.
The solution can either support their
entire workflow, or operate as a
central system driving content, rights,
media, EPG, or finance workflows
complemented with niche applications.
The result is that amid rapid change
and growing complexity, media
companies can efficiently run and
adjust their business mix to reach the
most elusive viewers.
For
more
information
visit
MEDIAGENIX at IBC Amsterdam stand
3.C59 (Hall 3) or mail to: welcome@
mediagenix.tv


http://www.inbroadcast.com http://www.mediagenix.tv http://www.mediagenix.tv

In Broadcast - August 2019

Table of Contents for the Digital Edition of In Broadcast - August 2019

Contents
In Broadcast - August 2019 - Intro
In Broadcast - August 2019 - Cover1
In Broadcast - August 2019 - Cover2
In Broadcast - August 2019 - Contents
In Broadcast - August 2019 - 4
In Broadcast - August 2019 - 5
In Broadcast - August 2019 - 6
In Broadcast - August 2019 - 7
In Broadcast - August 2019 - 8
In Broadcast - August 2019 - 9
In Broadcast - August 2019 - 10
In Broadcast - August 2019 - 11
In Broadcast - August 2019 - 12
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In Broadcast - August 2019 - 15
In Broadcast - August 2019 - 16
In Broadcast - August 2019 - 17
In Broadcast - August 2019 - 18
In Broadcast - August 2019 - 19
In Broadcast - August 2019 - 20
In Broadcast - August 2019 - 21
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In Broadcast - August 2019 - 27
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In Broadcast - August 2019 - 30
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In Broadcast - August 2019 - 38
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In Broadcast - August 2019 - 61
In Broadcast - August 2019 - 62
In Broadcast - August 2019 - Cover3
In Broadcast - August 2019 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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