In Broadcast - August 2018 - 55

55

www.inbroadcast.com | Vol: 8 - Issue 7 | August 2018

InMedia

Moving Just in Time Further up the Line cont'd...
individual elements as separate
objects. We expect that more and
more broadcasters will discover the
beauty and power of the information
kept in our system which enables an
enhanced, individualised experience
for viewers of the future."
In
many
ways,
scheduling
applications used in broadcast
environments have been applying a
just-in-time methodology for a while.
Placeholders are commonly used
for content that is not yet available
while work orders, analogous to those
used in manufacturing production
processes, are sent to Media Asset
Management systems to ingest/
create/produce the media.
"The key to making this work is tight
integration between the MAM and
BMS systems and an understanding in
the workings of both," says Billhardt.
"This is not common in the industry
as few vendors offer solutions in both
areas and on the user side, solutions
are often specified and implemented
by different departments. It's an area
where Arvato Systems offers a unique
and valuable perspective."
Looking a little way into the future,
there's work in progress to extend the
Interoperable Mastering Format (IMF)
specification for advertising. According
to Billhardt this has potential to move
the JIT assembly process even closer
to the consumer and presents some
really significant opportunities to
further push the boundaries on ad
sales.
Stream Circle, maker of the
eponymous TV automation platform,
also anticipates that the future lies in
network streaming to narrow groups
of viewers "provided that we know
their exact profiles," says CEO Josef
Vasica.
Stream Circle works with raw content
and, using its own graphics engine, "is
able to assemble the final stream at
the very last moment in the light of
the latest available information," says
Vasica.
"Our system functions on the basis of
a generic programme definition which

"IBC2018 can expect to
see our latest multi-layered
playout functions with all the
latest and greatest
features of IP-

based television"

Josef Vasica, Stream Circle

is then enhanced by secondary events,
graphics, ads, self-promos, etc. strictly
on a JIT principle.
"IBC2018 can expect to see our latest
multi-layered playout functions with
all the latest and greatest features of
IP-based television," he adds.
Live sports programmes are at
the forefront of just-in-time content
assembly, as small segments are
created from the live event and used
quickly. Catch-up and on-demand
follow the linear programme with ever
shorter delay. A soccer match can be
available on-demand in a matter of
minutes after a game has ended.
ProConsultant Informatique (PCI),
which refers to its BMS (called LOUISE)
as a Business Management Solution,
says the BMS must be integrated
with Business Process Management
(BPM) tools to manage the workflow's
operations and tasks and to bring
significant operational efficiency to
media customers.
"Nonlinear platforms are going to be
more and more specialised, addressed
to precise targeted individuals or
groups, based on their characteristics,
with multiple variations of content,"
says PCI's Laurence Thill.
"In this framework, LOUISE is
providing integrated functionalities
to manage these different variations
and to personalise the specific content
addressed to the individuals and/
or groups of final viewers. Media
companies using LOUISE will be able
to easily combine all of
this information in order to
precisely adjust and feed,
non-linear platforms with
the appropriate content
addressed to viewers."
Clearly, all of this must be
done in compliance with the
rights and rules associated
with each content. Since the
rise of nonlinear platforms
has significantly changed
the
rights
management
needs for broadcasters, PCI
will introduce at IBC2018,
a fully integrated module

Automation: Stream Circle

within LOUISE, which enables users
to manage the sale and/or re-sale of
rights to third parties.
International media groups are
centralising their system so that it
is ready to be shared by channels
and platforms across the globe. As
the media asset management in
MediaGenix' WHATS'ON pilots all video,
audio and subtitle flows, the content is
ready to be shared by all channels in
whichever region, platform, version or
language the content is needed.
Swiss public broadcaster RTS can,
for instance, automatically create clips
for fast publication online. WHATS'ON
users open the frame-accurate player
from their WHATS'ON screen and set
markers segmenting the content.
This facilitates its distribution on any
platform while tracking the various
rights on every individual segment
of the content. The system informs
users about rights problems and
the additional costs for clearing the
content.
Ultra-Dynamic Publication
At IBC2018, MediaGenix promises to
deliver on a new concept of content
itself - one that "breaks down the
barriers between interstitials and
products, episodes and programmes,
but also between media and nonmedia
content, such as derived products,
apps, books, entertainment events."
This will apparently make it even

easier in WHATS'ON to split content
up, assemble new content with
constituent parts, schedule additional
content, present it in alternate ways,
and group titles into collections for
selling, planning or repackaging.
"The whole exploitation lifecycle will
be managed in an integrated way. With
'Flights' you will not need more than
one scheduling action for multiple
publication windows on multiple
services and platforms," he says.
"Ultra-dynamic publication with one
click of the mouse."
For IBC, Arvato is focusing on
"programmatic
advertising"
and
bringing the best of online and digital
advertising to traditional TV. "With
linear still providing strong revenues
for broadcasters and brand safety for
their advertisers, by combining big
data on audience insights with smart,
automated placement optimisation,
our customers are able to offer
advertisers accurate targeting and
reduce waste by controlling reach and
frequency on linear channels for the
first time," explains Billhardt.
"Alongside
metadata-driven
automated scheduling, we'll also be
demonstrating how the placement
optimisation algorithms in our
S4AdOpt application can now also
be applied to promos, increasing
viewer numbers and providing
further revenue opportunities for our
customers."
MediaGenix: global content
management


http://www.inbroadcast.com https://youtu.be/UlQbjB4SJP8 https://www.mediagenix.tv/en/

Table of Contents for the Digital Edition of In Broadcast - August 2018

Contents
In Broadcast - August 2018 - Intro
In Broadcast - August 2018 - Cover1
In Broadcast - August 2018 - Cover2
In Broadcast - August 2018 - Contents
In Broadcast - August 2018 - 4
In Broadcast - August 2018 - 5
In Broadcast - August 2018 - 6
In Broadcast - August 2018 - 7
In Broadcast - August 2018 - 8
In Broadcast - August 2018 - 9
In Broadcast - August 2018 - 10
In Broadcast - August 2018 - 11
In Broadcast - August 2018 - 12
In Broadcast - August 2018 - 13
In Broadcast - August 2018 - 14
In Broadcast - August 2018 - 15
In Broadcast - August 2018 - 16
In Broadcast - August 2018 - 17
In Broadcast - August 2018 - 18
In Broadcast - August 2018 - 19
In Broadcast - August 2018 - 20
In Broadcast - August 2018 - 21
In Broadcast - August 2018 - 22
In Broadcast - August 2018 - 23
In Broadcast - August 2018 - 24
In Broadcast - August 2018 - 25
In Broadcast - August 2018 - 26
In Broadcast - August 2018 - 27
In Broadcast - August 2018 - 28
In Broadcast - August 2018 - 29
In Broadcast - August 2018 - 30
In Broadcast - August 2018 - 31
In Broadcast - August 2018 - 32
In Broadcast - August 2018 - 33
In Broadcast - August 2018 - 34
In Broadcast - August 2018 - 35
In Broadcast - August 2018 - 36
In Broadcast - August 2018 - 37
In Broadcast - August 2018 - 38
In Broadcast - August 2018 - 39
In Broadcast - August 2018 - 40
In Broadcast - August 2018 - 41
In Broadcast - August 2018 - 42
In Broadcast - August 2018 - 43
In Broadcast - August 2018 - 44
In Broadcast - August 2018 - 45
In Broadcast - August 2018 - 46
In Broadcast - August 2018 - 47
In Broadcast - August 2018 - 48
In Broadcast - August 2018 - 49
In Broadcast - August 2018 - 50
In Broadcast - August 2018 - 51
In Broadcast - August 2018 - 52
In Broadcast - August 2018 - 53
In Broadcast - August 2018 - 54
In Broadcast - August 2018 - 55
In Broadcast - August 2018 - 56
In Broadcast - August 2018 - 57
In Broadcast - August 2018 - 58
In Broadcast - August 2018 - 59
In Broadcast - August 2018 - 60
In Broadcast - August 2018 - 61
In Broadcast - August 2018 - 62
In Broadcast - August 2018 - 63
In Broadcast - August 2018 - 64
In Broadcast - August 2018 - Cover4
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