In Broadcast - August 2018 - 40

40

www.inbroadcast.com | Vol: 8 - Issue 7 | August 2018

InForm

Edgeware To Show 'Beyond
Broadcast' Experiences
T

hroughout IBC2018, Edgeware
will present its TV CDN and Origin
systems to content distributors and
service operators, highlighting how
customers are using its technology to
deliver OTT services that go beyond
broadcast TV.
Edgeware will show why OTT should
no longer be considered an emerging
area of the delivery market. With the
right technology, OTT services can now
surpass the traditional TV experience,
offering extended functionality like
personalised adverts, higher-resolution
and better content protection, which
all combine to create a more engaging
viewing experience.
"Internet-delivered TV is more
important than ever. This means that
operators need to deploy systems that
deliver the best experiences possible,"
said Richard Brandon, Edgeware's
CMO. "Even when we're talking about
big live events such as the World Cup,

that require huge scale, OTT can now
be delivered in a way that benefits
viewers more than if they were tuning
into traditional broadcasts."
On display will be Edgeware's origin
and CDN solutions. This includes
the latest version of Ad Enabler, a
dynamic ad insertion tool that lets
content distributors insert glitch-free
personalised adverts using frameaccurate segmentation, server side.
The solution is one of the first to
support live OTT ad insertion using
the MPEG-DASH standard - the native
format for Android devices.
When delivering content over the
Internet, protecting programming is
paramount, especially considering the
costs involved in production or rights
acquisition. Edgeware will demonstrate
its forensic watermarking technology,
a tool that allows content distributors
to add a unique code to their
programming so it can be identified if

Edgeware will demonstrate its forensic watermarking tech

illegally redistributed.
"The focus for this year's show is how
we can help service operators scale and
put in place their own TV CDNs which
enable them to offer a TV experience
that doesn't just match broadcast TV,

but goes beyond it," said Brandon.
"Having a dedicated network means
operators can deliver higher-quality
programming, like 4K or HDR while
maintaining control over their content
delivery."

How Operators Can Drive New Revenue
by Launching Smart Home Services
In the service provider market, revenue margins are declining, says
Akim Benamara, Head of Marketing and Communication at ABOX42...

A

ccording to Digital TV Research, can check doors and windows, motion
pay-TV revenues will fall in North in the house, water leakage in the
America by US$12 billion, US$566 laundry room or near fish tanks, the
million in Western Europe, and US$28 temperature, and monitor the entire
million in Eastern Europe by the year home through cameras. There are
2022. Facing declining profit margins, several reasons why operators are in
service providers need innovative an excellent position to offer smart
ways to increase their revenue home services. They've already built
streams, reduce churn, and attract new up a significant subscriber base for
customers. Recently, smart home and other services, such as television,
smart living subscription services have mobile, phone services and broadband
emerged as a solution
internet, which means
that can drive new
there is a group of
revenue with minimal
paying customers to
risk.
target. Furthermore,
Relying
on
operators
have
technology
such
established
sales,
as
gateways
and
installation
and
sensors, smart home
support teams, as well
services allow endas a provisioning and
users to remotely
billing
relationship
monitor and control
with
subscribers.
household
systems.
Smart home services
Through smart home
can easily be added
The ABOX42 H38 is a set-top
box platform
services,
consumers
and managed under

for end-users. Operators should also
make sure that their customers can
effortlessly subscribe to, and use, the
the same system. What's even better: smart home service.
operators' existing presence in the
Perhaps one of the biggest
living rooms of their customers means requirements is that the smart home
that they have built up credibility and service solution has proven business
trust.
cases. Smart home services are still
The challenge is finding the best a relatively new concept to most
solution for profitability. Service operators. Partnering with an operator
providers need a smart home service smart home service solutions provider
solution that is affordable and can with
easy-to-understand
value
easily be bundled into their customers' propositions and real-world use cases
subscription offering. The smart will help operators gain a greater
home service needs to be easy to sell, understanding of how they can be
understand, install, and support, with a profitable in the smart home services
focus on minimising
environment.
service
issues
Get your individual
requiring customer
Quick
Look
at
care.
Moreover,
ABOX42's Operator
it's important that
Smart Home Solution
the smart home
and its business
service
solution
model from one of
is
subscriberour experts and meet
friendly. It needs to
us at IBC2018.
provide a seamless,
Make
your
The Smart Home Gateway offers
trouble-free
appointment
today
at
advanced security and privacy
for the end-user
installation process
www.abox42.com
http://www.inbroadcast.com https://youtu.be/h_xYl3ruMZc https://www.abox42.com/smart-home-solutions/?source=hero https://www.abox42.com/smart-home-solutions/?source=hero http://www.abox42.com
Table of Contents for the Digital Edition of In Broadcast - August 2018
