In Broadcast - August 2018 - 28

28

www.inbroadcast.com | Vol: 8 - Issue 7 | August 2018

InForm

Brightcove Releases Asia
OTT TV Research
B

rightcove has announced the
findings from its market study,
Asia OTT Television Research Report
2018, in partnership with YouGov.
Ben Morrell, General Manager,
Asia at Brightcove said: "Today, TV
has evolved from a world of limited
options to one of almost unlimited
choices. It's disrupting the idea of
traditional broadcasting and redefining
itself in the process, and streaming
is the catalyst for this evolution. The
future of TV is OTT and fundamentally,
it will be defined by what the viewer
wants, exerting a strong influence
on how media companies package,
deliver, and monetise their content.
For consumers, the switch between
TV and mobile devices is relatively
straightforward. The implication for
service providers is, however, much
greater. By uncovering countryspecific consumer opinions about OTT
services and preferences, we aim to
provide some insights to our customer
base of media companies, to help with

their OTT strategy regardless of where
they are in their OTT journey."
The findings revealed that 35% of
viewers polled stated that they spend
one to five hours per week watching
content, while 21% stated they spend
up to six to 10 hours per week.
Mobile access is one of the key
drivers for OTT TV sign-ups and
retention for 27% of consumers, given
the mobile centricity of Asia markets.
Around 22% of consumers stated
they do not subscribe to OTT services
because they simply do not have the

35% of those polled spend one to five
hours per week watching content

time to watch, while
28% said that the
value proposition was
simply not strong
enough for them to
subscribe. And 19%
said that they were
satisfied with existing
payTV services as
a reason for not
The study sought to discover how consumers
are responding to OTT TV services
subscribing.
Once trial users convert to sites were the preferred platform to
subscribers, four main factors play a watch movies.
role in their retention: accessibility
Asian consumers are happy to
on mobile, quality of experience on watch one to three ads. With OTT, the
mobile, price, and content library.
consumer general expectation is for
For those that stated that they do not more content and less ads, with 23%
have a current subscription and have stating that they would rather pay a
never subscribed in the past, the value lower fee and watch some ads.
proposition has to be significantly
The study, which polled 5,000
compelling for these consumers to participants across Hong Kong, India,
sign-up: the price point cannot be too Indonesia, Singapore, and Thailand,
expensive and must be cheaper than sought to discover how consumers are
existing pay TV services.
responding to OTT TV services.
Just under 30% of viewers polled
The full report can be downloaded at
also stated that free online streaming www.brightcove.com/ott

AsiaSat Collaborates with KBZ to
Provide Myanmar OTT Service
A

sia Satellite Telecommunications
Company (AsiaSat), Asia's leading
satellite operator, has announced
its collaboration with KBZ Gateway
Company Limited (KBZ) to explore
business opportunities for providing
OTT via satellite video service in
Myanmar.
This initiative will initially support
the free-to-air distribution of national
TV channels, enabling audiences
across the country to have access to
free online video content via mobile
and other connected devices no matter
where they are.
AsiaSat's Chief Commercial Officer,
Barrie Woolston, said: "Innovation
continues to push us forward, and we
are keen to explore new and dynamic
ways for people to enjoy services that
otherwise could not be possible due
to geographical restrictions. We are
excited to extend our partnership
with KBZ beyond the traditional VSAT

service to launch for Myanmar video
service, and in the near future, deliver
the service for wider communities
across the Asia-Pacific."
The OTT via satellite video service
is a dynamic solution to help
broadcasters and content providers
reach their audiences instantly and
cost effectively.
The service aims to make content
more available across platforms,
whether it is for bringing content
seamlessly
to
separated
and
rural areas via village Wi-Fi or for
connectivity on the move, such as that
for cruise ships, planes and trains.
KBZ's Chief Technology Officer and
Head of Business, Virender Singh, said:
"Continuous innovation and excellence
in service has been our motto from
day one. This will help us bring OTT
services to the remote regions of
Myanmar and our customers will be
able to enjoy content on any device via

any platform of their choice. Our close
partnership with AsiaSat has helped us
achieve a superior service quality in
the VSAT space and we hope to bring
even faster and better connectivity
experience to remote and rural
Myanmar."
AsiaSat will invest in providing space
segment and ground facility from its
teleport hub in connection with the

Barrie Woolston, CCO, AsiaSat

project. KBZ will invest in the supply of
the installation, servicing and roll-out
of OTT boxes in Myanmar and securing
licensing of the TV channels to be
distributed on the OTT platform.
KBZ is a licensed VSAT operator
in Myanmar, for the provision of,
including but not limited to, internet
broadband access via satellite.


http://www.inbroadcast.com https://get.brightcove.com/media-ott-research-asia-wp/ https://www.brightcove.com/en/ http://www.brightcove.com/ott https://youtu.be/3mkic9VCPnU

Table of Contents for the Digital Edition of In Broadcast - August 2018

Contents
In Broadcast - August 2018 - Intro
In Broadcast - August 2018 - Cover1
In Broadcast - August 2018 - Cover2
In Broadcast - August 2018 - Contents
In Broadcast - August 2018 - 4
In Broadcast - August 2018 - 5
In Broadcast - August 2018 - 6
In Broadcast - August 2018 - 7
In Broadcast - August 2018 - 8
In Broadcast - August 2018 - 9
In Broadcast - August 2018 - 10
In Broadcast - August 2018 - 11
In Broadcast - August 2018 - 12
In Broadcast - August 2018 - 13
In Broadcast - August 2018 - 14
In Broadcast - August 2018 - 15
In Broadcast - August 2018 - 16
In Broadcast - August 2018 - 17
In Broadcast - August 2018 - 18
In Broadcast - August 2018 - 19
In Broadcast - August 2018 - 20
In Broadcast - August 2018 - 21
In Broadcast - August 2018 - 22
In Broadcast - August 2018 - 23
In Broadcast - August 2018 - 24
In Broadcast - August 2018 - 25
In Broadcast - August 2018 - 26
In Broadcast - August 2018 - 27
In Broadcast - August 2018 - 28
In Broadcast - August 2018 - 29
In Broadcast - August 2018 - 30
In Broadcast - August 2018 - 31
In Broadcast - August 2018 - 32
In Broadcast - August 2018 - 33
In Broadcast - August 2018 - 34
In Broadcast - August 2018 - 35
In Broadcast - August 2018 - 36
In Broadcast - August 2018 - 37
In Broadcast - August 2018 - 38
In Broadcast - August 2018 - 39
In Broadcast - August 2018 - 40
In Broadcast - August 2018 - 41
In Broadcast - August 2018 - 42
In Broadcast - August 2018 - 43
In Broadcast - August 2018 - 44
In Broadcast - August 2018 - 45
In Broadcast - August 2018 - 46
In Broadcast - August 2018 - 47
In Broadcast - August 2018 - 48
In Broadcast - August 2018 - 49
In Broadcast - August 2018 - 50
In Broadcast - August 2018 - 51
In Broadcast - August 2018 - 52
In Broadcast - August 2018 - 53
In Broadcast - August 2018 - 54
In Broadcast - August 2018 - 55
In Broadcast - August 2018 - 56
In Broadcast - August 2018 - 57
In Broadcast - August 2018 - 58
In Broadcast - August 2018 - 59
In Broadcast - August 2018 - 60
In Broadcast - August 2018 - 61
In Broadcast - August 2018 - 62
In Broadcast - August 2018 - 63
In Broadcast - August 2018 - 64
In Broadcast - August 2018 - Cover4
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