In Broadcast - August 2018 - 14

14

Appointments
Grass Valley
Names Key Sales
VP Duo
CAN /USA / EMEA: Grass Valley
has appointed Jan-Pieter van
Welsem (pictured left) to the
position of VP Sales, Americas and
also appointed Tim Banks (right) to
the role of VP Sales, EMEA.
These hirings will help drive Grass
Valley to continue its commitment
to leading customers through the
ever-evolving market challenges
they face today and in the future.
Arlene Campbell, Senior Vice
President Sales at Grass Valley,
said: "Jan-Pieter and Tim bring
extensive market expertise and a
deep understanding of the Grass
Valley business; our customers'
needs and the unique solution
benefits across our portfolio.
"Broadcasters
and
content
creators are under increased
pressure to implement agile,
efficient operations that can scale
and respond to shifting market
demands.
"These appointments in two of
our top markets represent the
dedication Grass Valley has to
helping our customers achieve this
by choosing the best approach for
their business."
van Welsem has held marketing
and sales director roles at Grass
Valley and Belden for the last
10 years and has a proven track
record for delivering growth across
key accounts.
Over the last 18 years with SAM
(now Grass Valley), Banks has
been devising and implementing
the company's sales strategy,
managing the regional sales
teams, and leveraging channel
relationships to drive continued
growth.

www.inbroadcast.com | Vol: 8 - Issue 7 | August 2018

BT TV Deploys Power
Of Telestream Vantage
B

T TV has adopted Telestream's
Vantage for enhanced multiscreen
OTT media processing.
"The Vantage Workflow Designer
has proved popular with our team as
an easy-to-understand, yet powerful
and dynamic toolset. Vantage has
given greater control of our VOD
processing, reducing manual effort
and helping the team to work more
efficiently. It has reduced multiscreen
media transcoding times by up to 30%,
which was key in selecting Vantage,"
said Peter Harvey, Head of Content
Operations (VOD and Digital Media) at
BT Technology.
At BT TV's London-based technical
headquarters, Vantage is being used
to analyse the technical properties
of VOD content, extract and create
appropriate metadata which is used to

drive Vantage workflow decisions and
to transcode VOD content into high
quality multiscreen formats for OTT
delivery.
Employing Vantage has allowed BT
to launch enhanced features into the
BT TV App and Web player, enabling
customers to access multiscreen
versions of any rented or purchased
content with the minimum of delay.

Telestream
Vantage BT TV

The project supports the BT TV App
across iOS and Android devices as
well as Amazon tablet. A later release
will incorporate access to large screen
devices.
Telestream's local channel partner,
Boxer Systems, worked closely with BT
TV to specify, install and configure the
system.

NEP Responds To Changing
Viewing Behaviours
N

EP The Netherlands, a division
of NEP Group, is responding to
changing viewer trends through its own
content distribution network (CDN).

NEP The Netherlands MD Ralf van Vegten

Using its CDN platform, NEP provides
everyone, everywhere with both live
streaming and the option to view
films and series on demand. The NEP
CDN has a high capacity
and recently reached
a new milestone for
the Dutch market with
726.01Gbit/s, partly due
to streaming of the FIFA
World Cup.
"We follow the trend
from linear to nonlinear
television
viewing
and in this regard our
people
are,
again,
making the difference.

Our
development
department
is
continuously
exploring
new
possibilities in order to respond to the
quickly changing market and wishes
of the consumer, and through that,
those of our clients," said Ralf van
Vegten, Managing Director, NEP The
Netherlands. "We encourage curiosity,
own initiative and a drive for research
which all lead to beautiful and
innovative results. This makes me, this
makes us, incredibly proud."
The CDN of NEP has been operating
since 2006 and makes the viewing of
content available on mobile devices,
smart TVs and web browsers.
Other big media parties in the Dutch
market also make large-scale use of
the CDN.
http://www.inbroadcast.com http://www.telestream.net http://www.nepgroup.com http://bluebell.tv/ https://ibc18.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=1633 http://bluebell.tv/
Table of Contents for the Digital Edition of In Broadcast - August 2018
