In Broadcast - June 2018 - 56

56

www.inbroadcast.com | Vol: 8 - Issue 6 | June 2018

InStudio

Gearhouse Boosts 4K And HDR
Rental Capabilities
G

earhouse
Broadcast
has
significantly enhanced its 4K
rental stock with the purchase of a
large quantity of the industry's most
in-demand cameras and lenses.
The investment includes 36 new Sony
HDC-4300 4K/HD camera channels
and a large quantity of 4K and HD
studio/field and ENG lenses from both
Canon and Fujinon.
The deal enables Gearhouse
Broadcast to meet the growing
Sony-HDC-4300
4K camera

demand for 4K and HDR solutions
as more and more productions look
to capture content in UHD and with
expanded colour precision. The new
stock will be split between its rental
businesses that cover the UK, US and
Northern Europe, following the recent
acquisition of German rental house
Genesis Broadcast Services, which has
since been rebranded as Gearhouse
Broadcast Germany.
"The key to a successful rental
business is listening to the market
and being ready to meet shifting
demand as technology and ways
of working advance," said Eamonn
Dowdall, Chief Revenue Officer of
Gravity Media Group, the owner
of Gearhouse Broadcast.
"While we work with all the
major
manufacturers,
we
remain brand agnostic, so
flexibility and futureproofing
are central to our decision
making regarding kit investment.

With more 4K
productions
happening, these
new
cameras
and lenses offer
greater choice as
they're able to operate to the highest
standards in both UHD and HD."
In terms of Canon glass, Gearhouse
has bought multiple UHD DIGISUPER
86 2/3" 4K field zoom lenses, as well
as CJ20ex7.8B 4K, CJ12ex4.3B and
CJ45EX9.7B 4K (pictured) broadcast
ENG/EFP lenses. It also added to
its extensive HD stock, with the
purchase of Canon
HJ24ex7.5B,
HJ15ex8.5B
and
HJ14ex4.3B
HDTV ENG lenses.
From
Fujinon,
Gearhouse
has
taken delivery of a
range of UA107x8
and UA80x9 4K box

Canon CJ45EX9.7B 4K lens

lenses and UA22x8 and UA13x4.5 4K
ENG lenses.
Some of this new stock has already
been booked out for action this
summer at the football in Russia,
while the rest will service the UK and
Northern Europe's major OB and
studio providers and the West Coast of
America's entertainment industry.

Fujinon UA107x8.4 box lens


http://www.inbroadcast.com http://www.gearhousebroadcast.com http://www.gearhousebroadcast.com http://www.gearhousebroadcast.com http://www.softlab.tv http://www.softlab.tv http://exhibitors.ubmasia.com/ConnecTechAsia2018/en-US/exhibitor/147188/softlab-nsk

Table of Contents for the Digital Edition of In Broadcast - June 2018

Contents
In Broadcast - June 2018 - Intro
In Broadcast - June 2018 - Cover1
In Broadcast - June 2018 - Cover2
In Broadcast - June 2018 - Contents
In Broadcast - June 2018 - 4
In Broadcast - June 2018 - 5
In Broadcast - June 2018 - 6
In Broadcast - June 2018 - 7
In Broadcast - June 2018 - 8
In Broadcast - June 2018 - 9
In Broadcast - June 2018 - 10
In Broadcast - June 2018 - 11
In Broadcast - June 2018 - 12
In Broadcast - June 2018 - 13
In Broadcast - June 2018 - 14
In Broadcast - June 2018 - 15
In Broadcast - June 2018 - 16
In Broadcast - June 2018 - 17
In Broadcast - June 2018 - 18
In Broadcast - June 2018 - 19
In Broadcast - June 2018 - 20
In Broadcast - June 2018 - 21
In Broadcast - June 2018 - 22
In Broadcast - June 2018 - 23
In Broadcast - June 2018 - 24
In Broadcast - June 2018 - 25
In Broadcast - June 2018 - 26
In Broadcast - June 2018 - 27
In Broadcast - June 2018 - 28
In Broadcast - June 2018 - 29
In Broadcast - June 2018 - 30
In Broadcast - June 2018 - 31
In Broadcast - June 2018 - 32
In Broadcast - June 2018 - 33
In Broadcast - June 2018 - 34
In Broadcast - June 2018 - 35
In Broadcast - June 2018 - 36
In Broadcast - June 2018 - 37
In Broadcast - June 2018 - 38
In Broadcast - June 2018 - 39
In Broadcast - June 2018 - 40
In Broadcast - June 2018 - 41
In Broadcast - June 2018 - 42
In Broadcast - June 2018 - 43
In Broadcast - June 2018 - 44
In Broadcast - June 2018 - 45
In Broadcast - June 2018 - 46
In Broadcast - June 2018 - 47
In Broadcast - June 2018 - 48
In Broadcast - June 2018 - 49
In Broadcast - June 2018 - 50
In Broadcast - June 2018 - 51
In Broadcast - June 2018 - 52
In Broadcast - June 2018 - 53
In Broadcast - June 2018 - 54
In Broadcast - June 2018 - 55
In Broadcast - June 2018 - 56
In Broadcast - June 2018 - 57
In Broadcast - June 2018 - 58
In Broadcast - June 2018 - 59
In Broadcast - June 2018 - 60
In Broadcast - June 2018 - 61
In Broadcast - June 2018 - 62
In Broadcast - June 2018 - 63
In Broadcast - June 2018 - 64
In Broadcast - June 2018 - 65
In Broadcast - June 2018 - 66
In Broadcast - June 2018 - 67
In Broadcast - June 2018 - 68
In Broadcast - June 2018 - 69
In Broadcast - June 2018 - 70
In Broadcast - June 2018 - Cover3
In Broadcast - June 2018 - Cover4
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