In Broadcast - June 2018 - 40

40

www.inbroadcast.com | Vol: 8 - Issue 6 | June 2018

InReply

ChyronHego Brings new
Solutions to APAC Region
Jesper Gawell, CMO at ChyronHego, unveils the company's
key product announcements for BroadcastAsia 2018, including
the latest versions of PRIME and Virtual Placement...
InBroadcast: Can you give us
a brief overview of what we can
expect in the next six to 12 months
within your sector?
Jesper Gawell: The broadcast
industry is in the middle of a major
transformation - both in terms of
technology, where we're seeing a
shift from proprietary hardware to
all-software workflows, and also
new end-customer behaviours that
are disrupting traditional business
models. The need for video content
is greater than ever before. As
vendors in this industry, we need to
continue to innovate and develop
ever-more efficient solutions that
help customers all over the world
to greater volumes of better-looking
content, faster and at a lower cost.
InB: Can you explain the benefits
in regard to the latest product
announcements?
JG: At BroadcastAsia 2018, we're
showcasing key products from our
industry-leading solutions for news
and sports production, as well as
solutions for live sports and stadium
production.
New for BroadcastAsia is the PRIME
Graphics Platform 3.0. The main
benefit of the PRIME Platform is its
unique scalability and flexibility,
coupled with leading rendering
performance. Based on a modular
structure, PRIME offers plugins and
packages for different use cases such
as channel branding, interactive

Virtual Placement
features a Downstream Mode

PRIME Graphics is now 4K-ready

graphics, a production clip server, and
new for this year, a complete toolkit
for working with in-studio video walls
in different aspects and resolutions -
including 4K HDR. Coupled with a highperformance rendering engine capable
of delivering up to 16K from a single
server, these features make the PRIME
Graphics Platform the industry's
most powerful and versatile graphics
solution.
We will also highlight version 7.0 of
our Virtual Placement product for
virtual advertising and augmented
graphics. New for the show is a
Downstream Mode that allows
users to add advertising and virtual
enhancements downstream, instead
of having to locate the system at the
venue or studio. Together with the
ability to output multiple channels of
graphics from a single system, this
feature is great for regionalised
advertising or messaging. It's
one more reason why Virtual
Placement is uniquely positioned
to help customers increase revenue
streams from virtual advertising,
and it's easier to use than any other
solution on the market.
Also on display will be version
7.4 of Paint, ChyronHego's

award-winning telestration analysis
solution for sports broadcasting.
Paint's power lies in its feature-rich
set of tools and its sheer simplicity
of use, which means that anyone
working on a sports production can
use the tool, whether in front of the
camera or behind the scenes. Paint
7.4 boasts full 4K support including
built-in recording in 4K, as well as
new IP capabilities including support
for HTTP H.264 recording of live IP
streams. Also joining Paint's existing
integration with EVS slow-motion
replay servers is an all-new integration
with the LiveTouch replay system
from Grass Valley, a Belden Brand.
In addition, Paint 7.4 includes an allnew Publish To Social Media tool and
automatic player-tracking capabilities
that remove the need for key framing,
enabling the industry's fastest delivery
of telestration to air.
InB: What challenges did
you face when designing the
products?
JG: At ChyronHego we fully
understand our customers'
challenges. As we've said,
media
operations
are
expected to not only deliver
great-looking content but
produce more than ever before
and get it published ASAP to
multiple platforms and outlets
- all at a lower total cost of

ownership. We believe it's our task to
provide tools that realise these goals.
Ease of use and efficiency are at the
heart of our solutions, because they
offer the best way for us to meet our
customers' demands.
InB: Can you advise on your ideal
market for these solutions?
JG: Virtualised, software-based
end-to-end production workflows,
paired with OPEX-based business
models, create an ideal solution for
temporary projects such as large
sporting events or pop-up studios.
InB: Which territories do
you think will show particular
interest?
JG: Every market has different
challenges, but efficiency and
flexibility are universal requirements.
We've added new resources in the
APAC region and are actively working
with partners in all major markets
in the territory. We look forward to
working with customers, both new
and existing, to help them create
more beautiful, compelling, and
engaging content.
InB:
Any
future
product
innovations ahead that you can
discuss?
JG: At ChyronHego, we know that
the future of production will be allsoftware workflows. This is the only
way we can provide the efficiency,
scalability and flexibility that is so
very much needed in today's media
landscape. We've already showcased
a true end-to-end software-based
production workflow running in a
virtualised environment, both in a
private data centre and in the public
cloud. This, coupled with new OPEXbased business models, has gamechanging possibilities for media
production, and we will continue to
push the technical envelope together
with our customers on all continents.

Paint V7.4 welcomes new IP capabilities


http://www.inbroadcast.com https://chyronhego.com/products/broadcast-graphics/prime-graphics-platform/ https://chyronhego.com/products/broadcast-graphics/virtual-placement/ https://chyronhego.com/products/broadcast-graphics/paint/

Table of Contents for the Digital Edition of In Broadcast - June 2018

Contents
In Broadcast - June 2018 - Intro
In Broadcast - June 2018 - Cover1
In Broadcast - June 2018 - Cover2
In Broadcast - June 2018 - Contents
In Broadcast - June 2018 - 4
In Broadcast - June 2018 - 5
In Broadcast - June 2018 - 6
In Broadcast - June 2018 - 7
In Broadcast - June 2018 - 8
In Broadcast - June 2018 - 9
In Broadcast - June 2018 - 10
In Broadcast - June 2018 - 11
In Broadcast - June 2018 - 12
In Broadcast - June 2018 - 13
In Broadcast - June 2018 - 14
In Broadcast - June 2018 - 15
In Broadcast - June 2018 - 16
In Broadcast - June 2018 - 17
In Broadcast - June 2018 - 18
In Broadcast - June 2018 - 19
In Broadcast - June 2018 - 20
In Broadcast - June 2018 - 21
In Broadcast - June 2018 - 22
In Broadcast - June 2018 - 23
In Broadcast - June 2018 - 24
In Broadcast - June 2018 - 25
In Broadcast - June 2018 - 26
In Broadcast - June 2018 - 27
In Broadcast - June 2018 - 28
In Broadcast - June 2018 - 29
In Broadcast - June 2018 - 30
In Broadcast - June 2018 - 31
In Broadcast - June 2018 - 32
In Broadcast - June 2018 - 33
In Broadcast - June 2018 - 34
In Broadcast - June 2018 - 35
In Broadcast - June 2018 - 36
In Broadcast - June 2018 - 37
In Broadcast - June 2018 - 38
In Broadcast - June 2018 - 39
In Broadcast - June 2018 - 40
In Broadcast - June 2018 - 41
In Broadcast - June 2018 - 42
In Broadcast - June 2018 - 43
In Broadcast - June 2018 - 44
In Broadcast - June 2018 - 45
In Broadcast - June 2018 - 46
In Broadcast - June 2018 - 47
In Broadcast - June 2018 - 48
In Broadcast - June 2018 - 49
In Broadcast - June 2018 - 50
In Broadcast - June 2018 - 51
In Broadcast - June 2018 - 52
In Broadcast - June 2018 - 53
In Broadcast - June 2018 - 54
In Broadcast - June 2018 - 55
In Broadcast - June 2018 - 56
In Broadcast - June 2018 - 57
In Broadcast - June 2018 - 58
In Broadcast - June 2018 - 59
In Broadcast - June 2018 - 60
In Broadcast - June 2018 - 61
In Broadcast - June 2018 - 62
In Broadcast - June 2018 - 63
In Broadcast - June 2018 - 64
In Broadcast - June 2018 - 65
In Broadcast - June 2018 - 66
In Broadcast - June 2018 - 67
In Broadcast - June 2018 - 68
In Broadcast - June 2018 - 69
In Broadcast - June 2018 - 70
In Broadcast - June 2018 - Cover3
In Broadcast - June 2018 - Cover4
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