In Broadcast - June 2018 - 36

36

www.inbroadcast.com | Vol: 8 - Issue 6 | June 2018

InReply

PHABRIX Highlights Latest
SMPTE 2110 Support at BCA

Phillip Adams, Managing Director, PHABRIX discusses the company's product range at BroadcastAsia
and how they are preparing for the future of broadcasting...

InBroadcast: Has BroadcastAsia
come at a good time for the media
industry? Why?
Phillip Adams: BroadcastAsia is
a very important show for us, as we
see fantastic potential in the APAC
region. BroadcastAsia provides us with
an excellent platform to present our
reliable and agile IP/SDI, HDR and HD/
UHD test and measurement solutions
to some of the industry's most
advanced broadcasters and broadcast
manufacturers in the APAC region.
InB: What do you think are the key
developments in, or threats to, your
market sector at the current time?
PA: Currently, the key technological
developments we're seeing are the
increasing use of file-based processing
particularly when combined with agile
scalable cloud-based systems; and
the increasing interest in the use of
IP for live production - particularly
with the use of the SMPTE 2110 family
of standards in conjunction with PTP.
This is also an enabling technology for
remote production.
Furthermore, with the availability
of HDR contribution feeds from the
Olympics and the World Cup, this is the
year that live sports HDR production
and distribution becomes a practical
reality. We have also seen the launch
of immersive audio services from
some of the commercial sports pay-TV
operators.
In addition, 12G-SDI is gathering
momentum fast for UHD applications

A 12G-SDI STRESS
option makes its
BroadcastAsia debut

with
many
customers
having to make informed
choices between SDI and IP
infrastructure adoption. There
is a real need for informed and
pragmatic decision making
influenced by business values.
However, while the use of
file and cloud processing is
now readily accepted and mainstream,
Live IP and HDR are still very much
at the early adopter and Proof of
Concept (PoC) stage with a great deal
of confusion in the market.
InB: How is the company
positioning itself for the future of
broadcasting?
PA: PHABRIX continues to work
closely with its partners to understand
what
innovative
products
and
technologies can help drive their
businesses with the new workflows
that are enabled by these key
developments. Our latest products
are true hybrid developments
equally at home in SDI, IP, and mixed
environments. We actively participate
in early adopter trials and PoCs and
interop events and help our partners
debug their products so that, as an
industry, we all move forwards with
confidence. We also see a clear need
for education and training in these new
technologies across the sector.
InB: Are the latest technological
advancements revolutionising how
manufacturers determine new

InB:
Why
should
delegates visit your stand
at BroadcastAsia?
PA: Reliable and agile test
and measurement solutions
have never been more
important as broadcasters
grapple with a changing
Sx TAG now supports SMPTE ST 2022-6 and ST 2110 landscape, including UHD
product offerings? How challenging (4K), HDR, the transition to IP and
is it to address these issues and shifting technology standards. Our
keep ahead?
exceptional growth in the past two
PA: We continue to see an years bears this out, and we continue
astonishing increase in the capabilities to anticipate industry needs, listen
that can be squeezed into smaller to our customers and further expand
and smaller sized equipment. This our capacity globally to provide the
is enabling a new generation of solutions and support they need.
trucks and facilities to be built with
On the PHABRIX booth at
very high levels of capability and BroadcastAsia, we'll be demonstrating
flexibility. At the same time many of SMPTE ST 2022-6 and ST 2110
these new enabling formats are still in support on our flagship Qx Series and
development. It's a journey we are all renowned handheld, the Sx TAG. Our
embarking on - and we have some very Qx Series' new 12G-SDI STRESS option
innovative partners who are also at the will be making its BroadcastAsia debut,
forefront of adopting and adapting providing an advanced toolset for SDI
these new cutting-edge technologies.
interface stress testing. Together with
the Qx Series' fast, automated 12G-SDI
InB: Is the increase in live physical layer analysis with RTE™
production requirements changing (Real-Time Eye) technology, it provides
the sector in any way?
a world-class solution to SMPTE
PA: Live productions continue compliance verification.
to grow, both in quantity and also
We'll also be demonstrating our
complexity and sophistication. In rack-mounted Rx series for up to four
many ways the requirements are channel signal generation, analysis
broadening with a greater range and monitoring at BroadcastAsia 2018.
tailored to different genres and market Ideal for broadcast QC in the studio,
sectors. This could be characterised MCR or live production truck, the Rx
as fragmentation - but we've always Series delivers 2K/3G/HD/SD signal
had large and small trucks tailored for generation, analysis and monitoring
different sizes of events.
for faster compliance testing and
That being said, it is crucial that fault diagnosis of video and audio
HDR, immersive audio and remote content. Its ultra-flexible, user-defined
production workflows and working instrument layout can present up
practices are developed in such a way to 16 instruments simultaneously,
that they match the economics of the ranging from full screen to 1/16
production to which they are being screen. The Rx's advanced diagnostics
applied - i.e. they are appropriate to tools include RTE™ (Real-Time Eye)
that market sector. and jitter physical layer analysis
There is no 'cook-book' instruments, plus closed caption,
for this right now loudness and Dolby® monitoring.
and there are many
PHABRIX is renowned for its range of
different groups all handheld instruments. In addition to
trying to figure out the Sx TAG, we will be demonstrating
what this means for the SxE 3G/HD/SD generation, analysis
them and their next and monitoring solution with advanced
steps.
physical layer analysis.


http://www.inbroadcast.com https://phabrix.com/products/sx/tag/ https://phabrix.com/products/qx/

Table of Contents for the Digital Edition of In Broadcast - June 2018

Contents
In Broadcast - June 2018 - Intro
In Broadcast - June 2018 - Cover1
In Broadcast - June 2018 - Cover2
In Broadcast - June 2018 - Contents
In Broadcast - June 2018 - 4
In Broadcast - June 2018 - 5
In Broadcast - June 2018 - 6
In Broadcast - June 2018 - 7
In Broadcast - June 2018 - 8
In Broadcast - June 2018 - 9
In Broadcast - June 2018 - 10
In Broadcast - June 2018 - 11
In Broadcast - June 2018 - 12
In Broadcast - June 2018 - 13
In Broadcast - June 2018 - 14
In Broadcast - June 2018 - 15
In Broadcast - June 2018 - 16
In Broadcast - June 2018 - 17
In Broadcast - June 2018 - 18
In Broadcast - June 2018 - 19
In Broadcast - June 2018 - 20
In Broadcast - June 2018 - 21
In Broadcast - June 2018 - 22
In Broadcast - June 2018 - 23
In Broadcast - June 2018 - 24
In Broadcast - June 2018 - 25
In Broadcast - June 2018 - 26
In Broadcast - June 2018 - 27
In Broadcast - June 2018 - 28
In Broadcast - June 2018 - 29
In Broadcast - June 2018 - 30
In Broadcast - June 2018 - 31
In Broadcast - June 2018 - 32
In Broadcast - June 2018 - 33
In Broadcast - June 2018 - 34
In Broadcast - June 2018 - 35
In Broadcast - June 2018 - 36
In Broadcast - June 2018 - 37
In Broadcast - June 2018 - 38
In Broadcast - June 2018 - 39
In Broadcast - June 2018 - 40
In Broadcast - June 2018 - 41
In Broadcast - June 2018 - 42
In Broadcast - June 2018 - 43
In Broadcast - June 2018 - 44
In Broadcast - June 2018 - 45
In Broadcast - June 2018 - 46
In Broadcast - June 2018 - 47
In Broadcast - June 2018 - 48
In Broadcast - June 2018 - 49
In Broadcast - June 2018 - 50
In Broadcast - June 2018 - 51
In Broadcast - June 2018 - 52
In Broadcast - June 2018 - 53
In Broadcast - June 2018 - 54
In Broadcast - June 2018 - 55
In Broadcast - June 2018 - 56
In Broadcast - June 2018 - 57
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In Broadcast - June 2018 - 60
In Broadcast - June 2018 - 61
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In Broadcast - June 2018 - 63
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In Broadcast - June 2018 - 67
In Broadcast - June 2018 - 68
In Broadcast - June 2018 - 69
In Broadcast - June 2018 - 70
In Broadcast - June 2018 - Cover3
In Broadcast - June 2018 - Cover4
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