In Broadcast - June 2018 - 34
www.inbroadcast.com | Vol: 8 - Issue 6 | June 2018
NeuLion Unveils Enhancements
to OTT Offerings
Chris Wagner, Executive Vice President,
NeuLion discusses the company's newest
technology enhancements ahead
of BroadcastAsia 2018...
InBroadcast: Can you give us a
brief overview of what we can expect
in the next six to 12 months within
Chris Wagner: No matter what
device the consumer prefers, today's
live and on-demand OTT services
must consistently impress the viewer
with broadcast-quality streaming
and engaging content. Over the next
six to 12 months, reducing vendor
fragmentation will be the next big push
in OTT. Content owners and content
rights holders will be looking for
opportunities to reduce the number
of technology vendors they work
with, while remaining agile enough to
innovate, improve, and enhance their
direct-to-consumer OTT services.
Keeping in mind, the winners in the
OTT direct-to-consumer (D2C) business
are the sports and entertainment
rights holders that offer their viewers
the best content, the best service and
the best overall experience. When this
is achieved, the return on investment
is more subscribers, less churn, and
maximum return on the digital rights.
InB: Can you explain the benefits
in regard to the latest service
CW: As one of the leading OTT
technology and services companies in
the market, NeuLion has continued to
deliver new technology enhancements
and managed services to our
customers, that make the end-to-end
delivery of an OTT service faster,
easier and more reliable.
"Watch data" controls video QoS
NeuLion Digital Platform
monitors consumer activity
First and foremost, it all starts with
content, followed by flawless video
delivery. Great content and stunning
video quality available on all the major
consumer device categories, make for
a successful video strategy.
NeuLion is now offering our
customers real time access to "Watch
Data" and periodic insight reports into
OTT subscriber trends. The benefit of
both help content owners and rights
holders attract new subscribers and
The NeuLion Digital Platform
monitors activity as consumers
connect, transact and stream content
on your OTT service. Audience data
or "watch data" is now collected
to provide OTT service providers
meaningful insights into consumer
engagement trends. The data consists
of customer profiles, subscription
data, transaction data, methods
of payments, external data from
Facebook, Amazon and other sources,
as well as quality of service and quality
of experience metrics.
InB: What challenges did you face
when designing the service?
CW: One of the big challenges we
faced in collecting real-time "watch
data" was making sure we collected
the data end-to-end, starting with
video ingestion and video delivery,
through the end user viewing
experience. The data must be collected
across multiple geographies and
multiple consumer devices.
NeuLion uses real time "watch data"
to control video Quality of Service
(QoS) and Quality of Experience
(QoE). We have found that when we
focus on video quality, latency or
buffering churn rates can be reduced
InB: Which territories do you think
will show particular interest?
CW: OTT is a global market
opportunity for NeuLion. Our global
headquarters is based in New York, but
new continental business units have
been opened in London, Singapore and
Dubai, giving us a local presence in
As content owners and rights holders
look to improve their OTT services
and reduce technology complexity,
NeuLion is now able to react to these
requirements in any global territory
around the world.
InB: Can you advise on your ideal
market for these services?
CW: We expect to roll out these
new enhancements to the NeuLion
Digital Platform on a global basis.
Content owners and rights holders'
interest in OTT continue to grow, and
is something broadcasters, operators,
media companies and live event
venues are looking to do all over the
InB: Any future product innovations
ahead that you can discuss?
CW: People are getting used
to living in a world where their
demands are instantly met. One of
the strategies to differentiate an
OTT service is targeting content and
messages for each unique viewer.
Not just personalisation, but also
features that offer the viewer exciting
ways to interact with the content.
In the coming quarters, NeuLion will
be rolling out enhancements aimed
at this exciting trend. For example,
content browsing & discovery - letting
viewers choose. With enhanced
subscriber can create their own watch
lists, favourites, preference settings,
and bookmarks coupled with deep
Data is collected