In Broadcast - June 2018 - 27

27

www.inbroadcast.com | Vol: 8 - Issue 6 | June 2018

InReply

Ericsson Media Solutions
Transforms Television

Ken Yap, Head of Media Sales APAC, Ericsson Media Solutions reveals how the company's
solutions are directly responding to this period of TV transformation...
InBroadcast: Has BroadcastAsia
2018 come at a good time for the
media industry? Why?
Ken Yap: BroadcastAsia 2018
arrives at a time when the media
and entertainment industry is in its
greatest period of transformation.
Consumer appetite for all forms
of video is continuing to grow at a
rapid pace. There are also significant
changes in viewer expectations for
immediacy, simplicity and availability
of content, which is placing unique
requirements on the TV ecosystem.
Today, live TV content needs to
deliver
ever-greater
immersive
experiences through Ultra High
Definition (UHD) and mixed reality
capabilities. Content providers are
embracing OTT to deliver unique value
on a direct-to-consumer basis. Ondemand content is also maturing to
become multi-screen, and providers
are increasingly looking to integrate
cloud-based services to deliver
intuitive content discovery experiences
for viewers.
BroadcastAsia 2018 offers an
opportunity for us to discuss these
trends and how our cloud-enabled,
standards-based integrated end-toend roadmap is enabling TV players
to transform their offering and cater
to the growing needs and demands of
viewers.
InB: What do you think are the key
developments in, or threats to, your
market sector at the current time?
KY: Ericsson ConsumerLab TV and
Media research shows that viewers
are demanding to discover, watch and
share video content whenever and
wherever they like. Today, around 70%
of consumers watch TV and video on
a smartphone - twice as many as in
2012. Sixteen to 19-year-olds spend
more than half of their time watching
on-demand, an increase of more than
100% (10 hours a week) since 2010.
These changes in viewing habits mean
that TV providers now need to deliver
high-quality
viewing
experiences
anytime, anywhere and on any device.
The TV and media industry must

ensure compression performance to
deliver the best picture quality on
whichever media service or device
the viewer chooses. This content also
needs to be intuitive and easy to find
- Ericsson ConsumerLab TV and Media
research shows that the average time
spent searching for content has grown
to almost one hour per day. We are
seeing the cloud providing new ways
to deploy time-shift services to create
intuitive, accessible and compelling
viewing experiences.
InB:
How is the company
positioning itself for the future of
broadcasting?
KY: For us, it's about delivering
today, but always with an eye on
driving the next compelling consumer
experience. We are providing both the
innovation that is realising this future,
alongside real, deliverable software
and service solutions that are needed
for TV service providers to compete
today. Partnering with One Equity
Partners earlier this year gives us the
scale and financial muscle to support
ongoing investment in cutting-edge
new technologies in compression,
delivery, and our two platforms,
Mediaroom and MediaFirst.
InB: Are the latest technological
advancements revolutionising how
manufacturers determine new
product offerings? How challenging

A fifth of homes have a UHD TV (Ericsson ConsumerLab Report)

is it to address these issues and
keep ahead?
KY: Our hardware and software
solutions have been designed to
directly respond to this period of TV
transformation. For example, at a
time when a fifth of homes now own
a UHDTV (Ericsson ConsumerLab TV
and Media Report 2017), our new
MediaFirst end-to-end UHD ecosystem
leverages
high-performance
algorithms for encoding UHD content.
It delivers across contribution
networks with the freedom to use High
Dynamic Range (HDR) technology for a
more natural and immersive consumer
experience. The solution offers a
cloud-agnostic choice of private,
public or hybrid clouds for the ultimate
flexibility for formats and deployment.

TV providers need to deliver content anytime, anywhere and on any device

In addition, the drive towards more
immersive experiences, using UHD and
mixed reality capabilities - including
the processing of 360-degree video
- are evolving from demonstrations
to real-world consumer applications
rapidly. Ericsson Media Solutions is a
founding partner of the Virtual Reality
Industry Forum (VRIF) and last year
created a real application of Virtual
Reality (360 video) synced with live
sports alongside other VRIF members,
showing its future potential.
InB: Is the increase in live
production requirements changing
the sector in any way?
KY: Broadcasters are increasing
the rate of delivery of live UHD
programming to consumers. This
requires a seamless workflow across
the entire video and audio delivery
chain, from acquisition cameras to an
ever-growing universe of consumer
devices.
The added complexities of HDR,
immersive audio and high bandwidth
network infrastructure requirements
have made true UHD ecosystems
difficult to achieve until recently.
Increasingly,
broadcasters
are
building converged OTT and broadcast
ecosystems that leverage optimised
hardware, IP workflows, and the cloud,
to mix SDR and HDR content and
address all screens within a common
end-to-end solution.
mediasolutions.ericsson.com


http://www.inbroadcast.com https://mediasolutions.ericsson.com/# https://mediasolutions.ericsson.com/# http://mediasolutions.ericsson.com

Table of Contents for the Digital Edition of In Broadcast - June 2018

Contents
In Broadcast - June 2018 - Intro
In Broadcast - June 2018 - Cover1
In Broadcast - June 2018 - Cover2
In Broadcast - June 2018 - Contents
In Broadcast - June 2018 - 4
In Broadcast - June 2018 - 5
In Broadcast - June 2018 - 6
In Broadcast - June 2018 - 7
In Broadcast - June 2018 - 8
In Broadcast - June 2018 - 9
In Broadcast - June 2018 - 10
In Broadcast - June 2018 - 11
In Broadcast - June 2018 - 12
In Broadcast - June 2018 - 13
In Broadcast - June 2018 - 14
In Broadcast - June 2018 - 15
In Broadcast - June 2018 - 16
In Broadcast - June 2018 - 17
In Broadcast - June 2018 - 18
In Broadcast - June 2018 - 19
In Broadcast - June 2018 - 20
In Broadcast - June 2018 - 21
In Broadcast - June 2018 - 22
In Broadcast - June 2018 - 23
In Broadcast - June 2018 - 24
In Broadcast - June 2018 - 25
In Broadcast - June 2018 - 26
In Broadcast - June 2018 - 27
In Broadcast - June 2018 - 28
In Broadcast - June 2018 - 29
In Broadcast - June 2018 - 30
In Broadcast - June 2018 - 31
In Broadcast - June 2018 - 32
In Broadcast - June 2018 - 33
In Broadcast - June 2018 - 34
In Broadcast - June 2018 - 35
In Broadcast - June 2018 - 36
In Broadcast - June 2018 - 37
In Broadcast - June 2018 - 38
In Broadcast - June 2018 - 39
In Broadcast - June 2018 - 40
In Broadcast - June 2018 - 41
In Broadcast - June 2018 - 42
In Broadcast - June 2018 - 43
In Broadcast - June 2018 - 44
In Broadcast - June 2018 - 45
In Broadcast - June 2018 - 46
In Broadcast - June 2018 - 47
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In Broadcast - June 2018 - 49
In Broadcast - June 2018 - 50
In Broadcast - June 2018 - 51
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In Broadcast - June 2018 - 53
In Broadcast - June 2018 - 54
In Broadcast - June 2018 - 55
In Broadcast - June 2018 - 56
In Broadcast - June 2018 - 57
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In Broadcast - June 2018 - 70
In Broadcast - June 2018 - Cover3
In Broadcast - June 2018 - Cover4
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