In Broadcast - June 2018 - 26

26

www.inbroadcast.com | Vol: 8 - Issue 6 | June 2018

InForm

How to Compete in the
Evolving Broadcast Landscape
There are many challenges facing broadcasters today and particularly within the
ASEAN region, says Dennis Breckenridge, CEO, Elevate Broadcast...

T

he pressure is on to deliver everhigher quality content, more
localised programming, and to more
devices. While this programming
expansion demand grows, competition
is increasing from online providers
such as iflix and Netflix who are gaining
market share driving down subscriber
revenue on pay TV. Additionally,
Internet advertising dollars continue to
shift towards online and social media
sites further putting pressure on the
broadcaster. What can broadcasters do
in this marketplace to stay relevant and
provide content to the consumer which
they desire, and attract advertisers
to continue their investment on their
broadcast platforms?
Empowering New Workflows
At Elevate Broadcast we are working
with our customers to find strategies
which can build their business in the
face of these challenges. We have
been rolling out technologies in the
past few years that are empowering
new workflows and capabilities for our
customers.
We have been able to achieve
efficiencies
in
the
processes
broadcasters are using today with new
technologies. We have been educating
customers in formats, workflows, and
practices which can lead to increased
content production and reduced costs.
At Elevate Broadcast we believe it is
not enough to use buzzwords or follow
the hype in the industry. It is our job
to provide practical ways to build our
customers' business, enabling the
delivery of content to their viewers that

LU600 enables lower transmission costs

they desire which, in turn, grows the
consumer demand creating advertisers
support.
Developing Key Technologies
Remote production has been one area
in which we are seeing a significant and
rapid adoption by our customers. It is
well known in the industry that live and
event/sport-based production is a key
form of content required as customers
and advertisers tend to be attracted
to live events. Live events however
have a large expense for the staffing,
transportation, and setup or rehearsal
time. We have been able to dramatically
reduce the costs of these productions
with several key technologies including:
	 * 3G/4G HEVC transmission;
	 * IP-based backhaul on
public internet with H.264
and now HEVC;
	 * Remote video processing
such as colour correction
and synchronisation;
	 * IP communications or intercom;
	 * IP-based audio and Dante;
	 * HDR workflows.
Lower Costs, Smaller Footprint
Take, for example, LiveU 600 SIMbased HEVC transmission system,
enabling lower transmission costs vs
satellite and more importantly, same or
higher quality, in many cases through
to 4K. LiveU technology can reduce
transmission from hundreds of dollars
per hour to under twenty dollars per
hour. With the lower transmission cost
and small footprint (small backpack)
one can even afford to backhaul
multiple feeds from
ENG
cameras
to
the
main
remote
production centre.
One
Elevate
Broadcast
customer
deployed five units
to a football match
in another country
then transmitted back
to their country and
production
facility.
The customer then
remotely
operated

LiveU tech can link multiple cities and production sites

replay, switching, audio, graphics,
etc. from their home studios. The
team who travelled was only five
people and the production team did
the production between regularly
scheduled programmes before and
after the event. The result is a huge
reduction in cost for equipment
and manpower, plus control room
utilisation is increased. This one
example of one match is a saving of
tens of thousands of dollars.
Another customer used the same
LiveU technology to link multiple
cities and production sites for the
Commonwealth Games using LiveU
devices
streaming
to
multiple
receiving sites simultaneously. The
production from venues, studios,
or international feeds were then
seamlessly transmitted with huge
cost savings at the event sites. The
system also allowed for more coverage
and commentary enabling a higher
standard of production. It is not only
the cost and manpower savings but the
overall capabilities of coverage which
could not be achieved previously.
Creating Compelling Content
In the case of remote production with
stable Internet or VPN circuits, the use
of compressed IP gives the ability to
backhaul many signals and providing
facilities like a full OB. Now, with the
cost dropping in ASEAN countries of
VPN circuits, many remote productions
can be done. Utilising products such

as Cobalt Digital 9992 HEVC encoders
streams in MPEG-2, MPEG-4, HEVC
or 2110 with ARQ is possible. Add the
cards' abilities to do video processing,
audio processing, SCTE104 triggers
and multi-path outputs all in one
card. Cobalt achieves density of up
to 40 channels in a single 2RU frame;
the power is near unlimited. With the
low latency option, 1080 or 4K, 4:2:0
or 4:2:2, Dolby, etc., the card can
handle the requirements to stream the
production to the Remote Production
Centre. Combine this power with IP
intercoms from Clear-Com or IP audio
via Dante and you can create complete
productions with cameras and a small
rack to connect to the network. A
broadcaster can realise substantial
cost savings without compromising
production capabilities.
The key to all these examples
is one size does not fit all and as
much as vendors like to throw out
words like IP, the proof can be seen
in real-world applications. Elevate
Broadcast supports our customers in
the region enabling them to create
more compelling content, create more
efficient workflows and deliver them at
a better cost.
Elevate Broadcast is ready to sit
down at Broadcast Asia and discuss
your production needs. See us at
BroadcastAsia 2018 to find out how
you can redefine your production
facilities today.
www.elevatebroadcast.com


http://www.inbroadcast.com https://www.elevatebroadcast.com/ https://www.elevatebroadcast.com/ http://www.elevatebroadcast.com

Table of Contents for the Digital Edition of In Broadcast - June 2018

Contents
In Broadcast - June 2018 - Intro
In Broadcast - June 2018 - Cover1
In Broadcast - June 2018 - Cover2
In Broadcast - June 2018 - Contents
In Broadcast - June 2018 - 4
In Broadcast - June 2018 - 5
In Broadcast - June 2018 - 6
In Broadcast - June 2018 - 7
In Broadcast - June 2018 - 8
In Broadcast - June 2018 - 9
In Broadcast - June 2018 - 10
In Broadcast - June 2018 - 11
In Broadcast - June 2018 - 12
In Broadcast - June 2018 - 13
In Broadcast - June 2018 - 14
In Broadcast - June 2018 - 15
In Broadcast - June 2018 - 16
In Broadcast - June 2018 - 17
In Broadcast - June 2018 - 18
In Broadcast - June 2018 - 19
In Broadcast - June 2018 - 20
In Broadcast - June 2018 - 21
In Broadcast - June 2018 - 22
In Broadcast - June 2018 - 23
In Broadcast - June 2018 - 24
In Broadcast - June 2018 - 25
In Broadcast - June 2018 - 26
In Broadcast - June 2018 - 27
In Broadcast - June 2018 - 28
In Broadcast - June 2018 - 29
In Broadcast - June 2018 - 30
In Broadcast - June 2018 - 31
In Broadcast - June 2018 - 32
In Broadcast - June 2018 - 33
In Broadcast - June 2018 - 34
In Broadcast - June 2018 - 35
In Broadcast - June 2018 - 36
In Broadcast - June 2018 - 37
In Broadcast - June 2018 - 38
In Broadcast - June 2018 - 39
In Broadcast - June 2018 - 40
In Broadcast - June 2018 - 41
In Broadcast - June 2018 - 42
In Broadcast - June 2018 - 43
In Broadcast - June 2018 - 44
In Broadcast - June 2018 - 45
In Broadcast - June 2018 - 46
In Broadcast - June 2018 - 47
In Broadcast - June 2018 - 48
In Broadcast - June 2018 - 49
In Broadcast - June 2018 - 50
In Broadcast - June 2018 - 51
In Broadcast - June 2018 - 52
In Broadcast - June 2018 - 53
In Broadcast - June 2018 - 54
In Broadcast - June 2018 - 55
In Broadcast - June 2018 - 56
In Broadcast - June 2018 - 57
In Broadcast - June 2018 - 58
In Broadcast - June 2018 - 59
In Broadcast - June 2018 - 60
In Broadcast - June 2018 - 61
In Broadcast - June 2018 - 62
In Broadcast - June 2018 - 63
In Broadcast - June 2018 - 64
In Broadcast - June 2018 - 65
In Broadcast - June 2018 - 66
In Broadcast - June 2018 - 67
In Broadcast - June 2018 - 68
In Broadcast - June 2018 - 69
In Broadcast - June 2018 - 70
In Broadcast - June 2018 - Cover3
In Broadcast - June 2018 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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