In Broadcast - June 2018 - 19

19

www.inbroadcast.com | Vol: 8 - Issue 6 | June 2018

InForm

Ignore the Mirror Concentrate on the Road Ahead
IABM has just published its latest biannual Buying Trends Report, giving a unique
overview of the key issues and latest developments in the fast-changing
broadcast and media industry, says Peter White, CEO, IABM...

T

he report also provides a perfect
backgrounder on where the
industry is heading for visitors to
BroadcastAsia 2018.
What is clear from the report is
that efficiency is the most important
driver of product purchases for
broadcast and media companies. This
is no surprise as the need to contain
costs while serving fragmented
audiences on multiple platforms is
key to survival today - which is why
the most important strategic priority
remains multi-platform delivery. The
cloud is playing a vital role in this according to the research, 37% of
media technology buyers have already

adopted the cloud, with 55% more
planning to do in the next two to three
years.
Another
important
trend
is
towards in-house development, with
broadcasters now building 37% of
their solutions internally. Technology
suppliers need to take note of this
and adopt an open approach to
the customer's whole supply chain.
Creative
collaboration
between
technology suppliers and buyers
is now the only way forward. IABM
members can access the full report at
www.theiabm.org.
It was clear at NAB this year that
IP has moved on from being 'in

development' to 'in service' with an
increasing number of broadcast and
media companies. IP is of course a
key enabler for the drive to greater
efficiency, and the number of allIP installations has grown from a
trickle only 18 months ago to being
first choice for many today. IP is one
of the topics being covered in the
IABM Theatre at the show - headlined
'Tomorrow's Media Toolbox - Today'.
Another
major
theme
for
BroadcastAsia 2018 is Artificial
Intelligence,
which
is
being
deployed
across
production,
content management, distribution,
monetisation and delivery. The

primary drivers for this are the
increased efficiency AI can bring to
the 'media factory', together with its
ability to deliver actionable business
insights from consumer data.
In summary, the only certainty today
is change - and it's happening faster
and faster as our industry refashions
itself to meet the challenges of
transforming consumer demands. The
way forward is to bring all sides of the
industry closer together, and to help
drive this, IABM has announced that
it will be forming regional Customer
Advisory Boards. Seek us out at the
show if you would like to be part of the
future. www.theiabm.org

UK Companies to Make
BroadcastAsia Debut

A strong group of British-based companies will once again be exhibiting at
BroadcastAsia 2018, says Mark Birchall, Managing Director, Tradefair...

T

he companies will be exhibiting
as part of a GREAT Britain and
Northern Ireland pavilion. The group
is organised by Trade Fair Support
Ltd on behalf of techUK in partnership
with the Department for International
Trade (DIT), the government body
responsible for promoting exports and
inward investment.
The pavilion will host over 20 UK
companies, of which 10 are supported
by the Tradeshow Access Programme
(TAP), a DIT-supported programme
assisting UK SME's to attend the
event. The UK exhibitors at this year's
exhibition are showing a wide range
of products, services and technologies
including 4K/UHD, cloud solutions,
OTT, digital media asset management,
audio, VR, cameras, lenses, tripods,
batteries and IP broadcasting.
A number of UK companies are
returning to BroadcastAsia once again
alongside a healthy number of first
time exhibitors participating on the
GREAT Britain and Northern Ireland

pavilion. This year will see HawkWoods, The Streaming Company, Zoo
Digital, Omnitek and Open Broadcast
debut at BroadcastAsia.
Hawk-Woods will be showcasing
their batteries, chargers, adapters and
power cables for camera operators
and sound and light engineers.
The Streaming Company is live IP
broadcast experts and specialise in
low latency live streaming for sports,
channels, news, auctions, medical and
one-off events.
ZOO Digital helps Hollywood studios,
global broadcasters, online retailers
and independent distributors reach
audiences everywhere. Combining
their cloud technology with the
industry's most-talented translators
to deliver awesome results around the
world.
Omnitek is both a leading
manufacturer of video Test &
Measurement
equipment
and
provider of design services with IP
to image processing manufacturers

for broadcast, professional
A/V,
medical,
automotive,
aerospace/defence.
Open Broadcast Systems
provides cutting-edge and endto-end encoding and decoding
software, which is accelerating
the delivery of premium content
over IP, improving quality at the
same time as reducing costs.
Mark Birchall, Tradefair Managing
Director, says: "The rate of change
in media technology continues to
accelerate and British companies,
historically the pace setters in that
arena, remain at the forefront of
innovation. We're very proud that
the GREAT Britain and Northern
Ireland pavilion enables British media
tech manufacturers and service

UK exhibitors will demonstrate solutions
from 4K/UHD to IP broadcasting

providers to generate, and retain,
high-quality international business at
BroadcastAsia."
The other companies attending
as part of the GREAT Britain and
Northern Ireland Pavilion include
Amino Communications, Broadcast
Traffic Systems, Christy Media
Solutions, Exterity, GB Labs, Glensound
Electronics Ltd, Masstech, OCTOPUS
Newsroom Trading Ltd, PHABRIX,
Photon Beard Ltd, RTSW Limited,
Screen Subtitling Systems, Suitcase
TV Ltd, TSL Products, Vitec Production
Solutions and V-Nova Ltd.
http://www.inbroadcast.com https://www.theiabm.org/ http://www.theiabm.org http://www.theiabm.org https://www.broadcast-asia.com/
Table of Contents for the Digital Edition of In Broadcast - June 2018
