In Broadcast - April 2018 - 50

50

www.inbroadcast.com | Vol: 8 - Issue 4 | April 2018

InForm

Real-Time Rights & Royalties
Gerrit Cornelis, MEDIAGENIX Business Consultant, discusses how quick
editorial decisions may be made even in the face of complex rights
and royalties issues...

B

roadcasters and multimedia
companies in general who publish
their content on diverse platforms have
seen the complexity of their content
distribution grow exponentially.
To keep track of rights, underlying
rights and restrictions, and to
be able to take quick editorial
decisions, broadcasters such as RTS
in Switzerland, rely on WHATS'ON,
the Broadcast Management System
by MEDIAGENIX, that takes real-time
accuracy to the [video] frame level.
To be able to repurpose their content,
slice and dice and recompose it, put it
on an on-demand platform or stream
it, multimedia companies need to
know whether there is some restriction
on some part of the content, a royalty
contract attached to some other part,
or an issue on some music track. And
they need to be sure that such parts of
the content are not reused.
Typically, many of a broadcaster's
internal productions or co-productions

are a concatenation of
scenes, all with their
own set of rights and
restrictions. Some scenes
are live, others preproduced; some come
from archives, others
are purchased. Each part
of the production can
be subject to different
rights; rights can even be
restricted to a number of frames.
Often, these rights are managed by
several legacy stand-alone systems,
none of which sees the whole picture,
resulting in inefficient, redundant and
risky operations.
WHATS'ON by MEDIAGENIX provides
centralised and efficient rights
management on one system for both
linear and nonlinear distribution.
This system gives the users overviews
that flag possible issues. Information
entered in the early stages of the
creation of the programme, are

accessible and can be reused all
along the product's life cycle. This
also implies that everybody in every
department is working on the same,
real-time data.
At Swiss public broadcaster RTS,
WHATS'ON users open the frameaccurate player from their WHATS'ON
screen and set markers, segmenting
the content to prepare its distribution
or define the different rights on
these segments. The system informs
them about clearance problems
or the additional costs involved.

24i Media Realises
Strong Performance
2

4i Media, an industry-leading
Internet TV app developer for the
world's top media companies, recently
announced yet another year of record
growth.
The success in 2017 has been driven
by signing up more than 20 new
customers, including leading brands
such as Tennis Channel, Entel, EdgeTV
and RTE.
2017 was a strong year for 24i Media,
both in terms of growth in new
customers and new partners, but also
in staff and revenue, with 70% growth.
This powerful momentum will continue
in 2018, as the company is taking
new strategic initiatives to bolster
its technology innovation and global
growth.
Underscoring demand for its flexible
and proven technology, Amsterdam
based 24i has witnessed a 282%
revenue growth over the last three
years. In 2017 the company grew with
about 70%. With this growth 24i also

secured a spot on the prestigious
Inc.5000 list of the fastest growing
companies in EMEA in 2017. The list,
seen as a 'celebration of innovation'
and a distinguished 'network of
entrepreneurial leaders', honours
private companies that have achieved
significant overall staff and revenue
growth over a three-year period.
"Making the Inc.5000 list is a
testament to 24i's ability to innovate
and introduce new solutions to a
market that is constantly evolving at
an unbelievable pace. I am thrilled
and proud of the 24i Team which
has grown in leaps and bounds in
talent and has continued to provide
unparalleled service to our everincreasing number of forward-thinking
clients across the globe," said
Martijn Van Horssen,
24i's Chief Executive
Officer. "We feel great
about our set up for
2018 and our ability

to continue delivering record-setting
results and our plans and ambitions
to keep surprising the industry with
technology innovation."
The company also significantly
expanded its client base across both

Among other things, the
segmentations
allow
them to automatically
create clips for fast
publication online.
In other cases the
underlying rights module
is used for monitoring
royalty
statuses.
Schedulers who enter a
programme into a time
slot on a linear schedule, immediately
know whether the underlying rights
have already been cleared and if not,
which clearance cost (residual, royalty
or flat fee) will apply.
In the fast-paced media world that
thrives on the issues of the day,
editorial decisions need to be taken at
the drop of a hat. With a future-proof,
enterprise-wide solution, MEDIAGENIX
enables broadcasters and multimedia
companies to do just that without
dropping the ball when verifying
exploitation rights.

broadcasters,
media
companies
and operators, including signing
recognised corporates and brands,
such as Sinclair Broadcasting Group,
NPO, RTE, Entel, Globo and the Tennis
Channel. 24i strengthened its position
in all geographic markets, especially
EMEA, North America and Latin
America.
Hans Disch, Chief Strategy Officer at
24i, said that the company was "better
equipped than ever to take the frontseat in technology innovation in the
OTT industry".
"The acquisition of the Siemens
CVC front-end team to support the
increasing demands for our services is
a big success and saw its full value in
2017. The team is now fully integrated
into 24i and we're looking forward to
significantly expand our team in 2018,"
he said.
24i Media's growth continues to be
fuelled by strong market demand for
their proven technology framework for
the development and deployment of
leading Internet TV app solutions.

24i Media CEO Martijn Van Horssen
http://www.inbroadcast.com https://www.mediagenix.tv/en/ http://www.24i.com/ http://www.24i.com/
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