In Broadcast - April 2018 - 34

34

www.inbroadcast.com | Vol: 8 - Issue 4 | April 2018

InForm

Digital Alert Systems
At The 2018 NAB Show
N

AB will mark the debut of Digital
Alert Systems' HALO, a one-of-akind, highly specialised management
system capable of overseeing all
encoders/decoders and facilitating
command of all connected EAS
(Emergency Alert Systems) devices in
an enterprise.
This
Web-based,
enterprise-wide
tool forms a single aggregation point
through which multiple users can
oversee the health and status of
each EAS device, alert key personnel
of
critical
changes,
centralise
configuration
settings,
manage
software updates, and consolidate
FCC-mandated test results for easier
EAS Test Result System (ETRS) filings.
HALO combines operations and
compliance in one configuration
control, EAS log-reporting, and error/
alarm-monitoring program - thereby
providing unparalleled insight and
control of a company's entire EAS
infrastructure. By bringing together
all EAS-related processes, HALO

reduces complexity and duplicate
efforts, which in turn reduces potential
errors. More importantly, it decreases
the time and resources spent on EASrelated matters, increasing efficiencies
and making it easier to proactively
address any potential compliance or
subscriber issues.
Digital Alert Systems will preview
its new ATSC 3.0-oriented advanced
emergency information module, an
optional advanced emergency alerting
(AEA) upgrade for the industry-leading
DASDEC
emergency
messaging
platform.
The EAS-Net AEA module will both
aggregate
content
(messages,
multimedia) from outside sources
and generate a station's own
messaging, all for transmission to
AEA-enabled applications on ATSC
3.0 receivers. Adding
the new EAS-Net AEA
module to a DASDEC
unit
lets
stations
seamlessly
integrate

AEA capabilities into the
next-generation TV standard
- making it possible to reach
targeted audiences in new
ways with more detailed urgent and
emergency messages and information,
thereby adding another layer of value
to the ATSC 3.0 experience. By driving
the rich capabilities envisioned under
the ATSC 3.0 standard by groups like
AWARN, the DASDEC's new EAS-Net
AEA feature will enable next-level
urgent communications from stations
to audiences - with text, graphics,
audio, and other advanced multimedia
features - that provide a more
interactive way of communicating
emergency information that goes
far beyond basic EAS. For example,
stations will be able to wake up
viewers' displays for important alerts.

Digital Alert Systems will highlight
its new DASDEC Version 4.0 software
upgrade for advanced Emergency
Alert
Systems/Common
Alerting
Protocol (EAS/CAP) compliance. The
latest software iteration for the awardwinning DASDEC-II platform has new
security features under the hood and
striking user-interface improvements.
To complement the security and
interface upgrades, Digital Alert
Systems has added support for AEA
and the new HALO enterprise-wide EAS
management system. The software
upgrade also includes the latest
compliance additions for the BLU
event code and others. Version 4.0 will
be available to all current
DASDEC-II customers for a
nominal upgrade fee.
DASDEC-II platform

Decentrix Maximisation & Optimisation
T

his year at the 2018 NAB Show,
Decentrix will focus on the
inseparable themes of revenue
maximisation and cross-media yield
optimisation across linear, digital, and
content business models.
Decentrix will showcase the next
generation of products from its
acclaimed BIAnalytix platform on the
company's booth at NAB.
Decentrix President Taras Bugir, said:
"We'll show 2018 NAB Show attendees
how this portfolio of products
supports
revenue
maximisation
through cross-media optimisation of
linear, digital, and content business
models. BIAnalytix empowers media
organizations to become better
stewards of their campaigns and gives
them the data they need to optimise

Decentrix-Mediabase-Cross-Media-Planner

ad sales revenue opportunities."
The Mediabase Cross-Media Planner
from Decentrix is a next-generation
cross-media pricing and planning tool
that maximises inventory value across
all sales channels, enhances audience
values with pinpoint targeting, and
optimises cross-media proposals and
campaigns. Using intelligent machine
learning capabilities to accurately
derive forecasts and capacities, this
product employs highly sophisticated
yield
management
and
autostewarding techniques to deliver the
maximum ad revenue possible for the
media enterprise.
A
next-generation
cross-media
sales exchange platform with a
programmatic interface to external
parties or trading partners, Mediabase

SSP is the central repository driving all
inventory sales. It is a rich repository
of all the latest data related to the sale
of future inventory.
It contains a set of pricing and rate
card information, including contract
discounts; a set of current and
forecast inventory availabilities; and
the set of forecast audiences for
the relevant audience segments. It
performs calculations for forecasting
avails positions for future inventory,
implements policies for stopping
the sale of scarce inventory, and
recalculates rate changes in response
to demand.
CloudMBI RetransFx is an interactive
contract-negotiation
tool
that
enhances stations' ability to maximise
their retransmission revenues. The

Decentrix CloudMBI Sentinel

tool provides an optimiser, powered
by machine learning, allowing users
to leverage the historical performance
of past deals and accurately
forecast subscription rates to derive
optimum recommended pricing for
negotiations. Deploying quickly in the
cloud, RetransFx also allows media
organisations to leverage an opex
model, take advantage of greater
compute resources, and minimise
security risks.
Cloud implementations can be
enormously effective, but without
economic oversight, they can drain
infrastructure budgets. CloudMBI
Sentinel manages business processes
while controlling costs to maximise
the benefits of the organisation's
Cloud environment. It does this
by automating the scheduling and
sequencing of business processes.
At NAB, Matt Ferris, Vice President
of the Analytics Group at Decentrix,
will present the paper Enabling Ad
Sales Revenue Maximization Through
Cross-Media Optimization at 5 pm on
Monday, April 9, in the Presentation
Theatre as part of Connected Media | IP
sessions.
http://www.inbroadcast.com https://www.digitalalertsystems.com/ https://www.digitalalertsystems.com/ https://www.decentrix.net/
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