In Broadcast - March 2018 - 56

56

www.inbroadcast.com | Vol: 8 - Issue 3 | March 2018

InMedia

Toward A Better Quality of Experience
UHD, WCG Quality
As 4K/Ultra HD, HDR and wide colour
gamut increasingly become part of the
broadcast production and distribution
processes, there will be a need to
guarantee the quality of what will
be premium services, at least in the
short to medium term. Schadle feels
that QoE will have to be expanded
to accommodate these technologies
but the process itself will not change
massively. "As human subjective
studies with HDR video are created,
new metrics to quantify artefacts
produced by encoding technologies
being applied to HDR will need to be
developed that correlate highly to
the human subjective tests based on
HDR video sets," he explains. "With
this evolution we will see an added
capability offered for HDR quality
assessments with metrics highly
tuned for this new enhanced type of
video. This will likely take the initial
form of specific indicators used in
the processing steps to indicate HDR
quality degradation before we see the
number of human study correlated
metrics we have today for SDR video."
Kenneth Haren at Telestream is
more adamant that higher resolution

and dynamic range and wider colour
selection will call for greater scrutiny
through QoE: "The monitoring agents
need to have the flexibility to respond
to the rapidly changing delivery
landscape. HEVC is rapidly gaining
adoption as a codec that offers
significant efficiency benefits. 4k/UHD
is also gaining traction and HDR/WCG
has an enormous impact on audience
quality perceptions."
Sound Matters
Audio is a major part of the video
experience, particularly in the
mobile domain where the screen is
considerably smaller than that of the
average TV. Loudness has been the
hot topic in sound for broadcast in
recent years but with the introduction
of standards including ITU BS.1770
and EBU R128, broadcasters have
been able to go a long way in
addressing the problem of disparities

Video Clarity ClearView Shuttle 4K

in sound between programmes and
commercials/trailers.
Loudness monitoring is part of
the QoE process; companies such
as Telestream and Video Clarity
include it in their main products. New
procedures could now be necessary if
the latest sound technology, objectbased audio, is widely adopted by
broadcasters. This goes beyond
channel-based systems and is used
for immersive sound, alternative
languages/commentaries and audio
description."
"Both VidChecker and iQ Inspector
provide audio quality monitoring and
alerting, including audio loudness
and for delivery monitoring and lip
sync measurement," says Haren.
"Immersive/object-based audio like
Dolby Atmos can have a dramatic
impact on audience perceptions of
quality. Audio production needs to
conform to the delivery endpoints and
often is an incredibly time consuming
element of the equation."
At Video Clarity, Adam Schadle says
the issue that needs to be addressed
for object-based audio is not
necessarily the type of measurement
for quality or loudness but the number

Brainstorm And never.no
To Release OnMedia
B

rainstorm and never.no have
announced a NAB launch for
OnMedia.
An end-to-end solution for managing
virtual and augmented reality 3D
graphics based on social media feeds,
OnMedia is one of the developments
resulting from Brainstorm and never.
no's partnership as leaders of Project
VisualMedia in the Europe 2020
Horizon framework programme. The
project is funded by the European
Commission, as a response to the
needs of creative industries in the
broadcast media sector.
OnMedia integrates both neverno's and Brainstorm technologies,
delivering all the power of its 3D
Graphics Engine to display the
information gathered and structured
previously from the Internet. The
Social Media Engine can select
the information, edit the graphics
template, publish it and send the
graphics
to
any
broadcaster's

workflow, or play them
out to air directly,
presenting such data
in the most attractive
manner, and enhancing
the
information
displayed. OnMedia is
also scalable, so it can
be adapted to the needs
of local and regional
TV stations, national
broadcasters
and
production houses.
OnMedia allows endto-end social content management,
customisation, and publishing to both
3D TV graphics and second screen
environments, going far beyond the
requirement for displaying live social
data in dynamic TV formats, but also
provides a missing production flow in
traditional broadcast environments.
It is an integrated, stand-alone,
modular application which makes it
easy to search, filter, publish, visualise

OnMedia integrates on-screen social
media content production flow

and engage with content from the
audience.
David Alexander, Commercial Director
of Brainstorm, said: "OnMedia
helps broadcasters to enhance their
programming content to drive higher
audience ratings and foster loyalty
from their audiences, providing a
unique, end-to-end solution for social
graphics management that takes

cont'd...

of channels that are tested at one
time. "When this count gets above
sixteen at once there may need to be
recordings segmented by time and
measurements applied after recording
to get the job done," he comments.
"This would be in most facilities that
have either SDI or new IP standards,
which today generally apply up to
sixteen channels in infrastructures and
current test systems based on those
interfaces."
Future Technologies
Other new technologies that will also
test the capability of testing and need
to be considered in QoE are virtual
and augmented reality (VR/AR). "The
consumer's experience of a new,
immersive world will be substantially
determined by the perceived realism
of that world," concludes Frostad
at Bridge Technologies. "By the
correlation between the data sent
and the data received, QoE will only
become more important. The good
news is that the tools we have today
for measuring it - in an objective
fashion - will stand us in good stead
for what promises to be an exciting
future."
advantage of our more than 20 years
of experience in delivering high-end
real-time graphics."
Scott Davies, CEO of never.no
commented: "This goes far beyond the
desirable requirement of live social
data in visually dynamic TV formats,
but
also
fundamentally
provides a missing production
flow in traditional broadcast
environments.
Whilst
visualisation is key, the ability
for producers, journalists and
editorial teams to collect,
moderate and build visual
formats in real-time where
simple
creative
changes
can be made in a single
interface quickly and easily
is something that is missing
in the industry. Now with the
OnMedia solution, end to end social
content management, customisation,
and publishing to both 3D TV graphics
as well as second screen environments
can be achieved quickly and simply."
See OnMedia at NAB 2018 for an
interactive demo of how to manage
live social content, control and preview
scenes, publish to 3D and virtual studio
graphics, control gesturing as well as
sync with second screen applications.


http://www.inbroadcast.com http://www.brainstorm3d.com/event/nab-show-2018/

Table of Contents for the Digital Edition of In Broadcast - March 2018

Contents
In Broadcast - March 2018 - Intro
In Broadcast - March 2018 - Cover1
In Broadcast - March 2018 - Cover2
In Broadcast - March 2018 - Contents
In Broadcast - March 2018 - 4
In Broadcast - March 2018 - 5
In Broadcast - March 2018 - 6
In Broadcast - March 2018 - 7
In Broadcast - March 2018 - 8
In Broadcast - March 2018 - 9
In Broadcast - March 2018 - 10
In Broadcast - March 2018 - 11
In Broadcast - March 2018 - 12
In Broadcast - March 2018 - 13
In Broadcast - March 2018 - 14
In Broadcast - March 2018 - 15
In Broadcast - March 2018 - 16
In Broadcast - March 2018 - 17
In Broadcast - March 2018 - 18
In Broadcast - March 2018 - 19
In Broadcast - March 2018 - 20
In Broadcast - March 2018 - 21
In Broadcast - March 2018 - 22
In Broadcast - March 2018 - 23
In Broadcast - March 2018 - 24
In Broadcast - March 2018 - 25
In Broadcast - March 2018 - 26
In Broadcast - March 2018 - 27
In Broadcast - March 2018 - 28
In Broadcast - March 2018 - 29
In Broadcast - March 2018 - 30
In Broadcast - March 2018 - 31
In Broadcast - March 2018 - 32
In Broadcast - March 2018 - 33
In Broadcast - March 2018 - 34
In Broadcast - March 2018 - 35
In Broadcast - March 2018 - 36
In Broadcast - March 2018 - 37
In Broadcast - March 2018 - 38
In Broadcast - March 2018 - 39
In Broadcast - March 2018 - 40
In Broadcast - March 2018 - 41
In Broadcast - March 2018 - 42
In Broadcast - March 2018 - 43
In Broadcast - March 2018 - 44
In Broadcast - March 2018 - 45
In Broadcast - March 2018 - 46
In Broadcast - March 2018 - 47
In Broadcast - March 2018 - 48
In Broadcast - March 2018 - 49
In Broadcast - March 2018 - 50
In Broadcast - March 2018 - 51
In Broadcast - March 2018 - 52
In Broadcast - March 2018 - 53
In Broadcast - March 2018 - 54
In Broadcast - March 2018 - 55
In Broadcast - March 2018 - 56
In Broadcast - March 2018 - 57
In Broadcast - March 2018 - 58
In Broadcast - March 2018 - 59
In Broadcast - March 2018 - 60
In Broadcast - March 2018 - 61
In Broadcast - March 2018 - 62
In Broadcast - March 2018 - 63
In Broadcast - March 2018 - 64
In Broadcast - March 2018 - 65
In Broadcast - March 2018 - 66
In Broadcast - March 2018 - 67
In Broadcast - March 2018 - 68
In Broadcast - March 2018 - Cover3
In Broadcast - March 2018 - Cover4
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202410
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202409
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202408
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202407
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202406
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202405
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202404
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com