In Broadcast - March 2018 - 50

50

www.inbroadcast.com | Vol: 8 - Issue 3 | March 2018

InStudio

Systems Integration - Part II

HÃ¥vard Myklebust,
CEO, Mediability:
"2017 was our first year as the
Mediability Group after we brought
together three leading Nordic media
solutions providers. We spent it
successfully establishing the new
company's position in the market and
delivering several end-to-end projects
for customers.
"As the need for media content
increases, delivering services to media
and broadcast is just a part of what
we do. Organisations like universities,
government agencies, newspapers
and houses of worship all now have
a common denominator - the need
to create and share video content.
This has created huge demand for
lower-cost content production and
publication workflows that are easy to
implement and operate.
Within
the
broadcast
space,
though, many content producers
are currently focused on replacing
outdated legacy workflows and
implementing infrastructures built

Andrew McGettigan,
VP of Professional Services,
Piksel:
"The US and Europe continue to be
strong, with a host of major players
starting to look at their entire media
supply chain in a more cohesive way.
More organisations are starting to take
a holistic look at end-to-end delivery
- from content commissioning all the
way through to the consumer.
"Over the last two years we've been
heavily investing in Piksel Palette, our
Cloud-based service offering, and 2017
was the point at which we started to
really see the fruits of that labour.
"The most significant trend we're
seeing is the number of companies
now looking to combine the scale and
efficiency benefits of automation,
while moving either completely to
the Cloud or using it for burst and/
or scale. Unlike OTT services, where
companies like Netflix and Amazon

on new technologies - including IP,
virtualisation and Cloud. And their
demand is for expert advice and help
in doing this so they can put in place
new system architectures to let them
create content more efficiently.
"Everyone is creating video content
and sharing or publishing it on
multiple platforms. And with the tools
available today, anyone can do it -
they just need to make sure they have
the right advice and training.
"With new kinds of organisations
entering the market, software-as-aservice offerings have become more
attractive than buying equipment
outright. The ability to turn on or off
a subscription is advantageous for
organisations that need to output
content but aren't in a position to
output as much as a traditional media
facility.
"And finally within broadcast,
transitioning to IP and virtualised
systems - including Cloud deployments
- will happen quicker than we initially
thought. No one can afford to wait
around - the demand for content is
now.
"The technologies that intrigue us
the most are ones that are presenting
more flexible ways of producing
video content. This year, these will be
software-based technologies replacing
proprietary hardware, the migration to
were largely born 'Cloud native', the
traditional broadcast company has a
mix of systems: primarily on-premise,
bespoke and often hardware heavy.
"Using software to replace bespoke
hardware appliances has been
commonplace for a while, but the
trend now is towards SaaS and Cloudfriendly offerings that are both highly
scalable and consumption-based. This
is helping broadcast organisations
shift from a CAPEX model to an OPEX
one, and for good reason: why
scale your datacentre to meet a
peak you only hit a few times a
year when it sits there being
underutilised the rest of the
time?"
"Perhaps
the
biggest
touchpoint for us right now is
looking at where tomorrow's
value lies and where today's
value points sit on the road
towards commodity. This applies
not just to our own service lines, but
also how we approach working with
our clients on selecting and integrating
new products and services to re-work

cont'd...

Intern Martine Forsmo at the University of Agder, Norway

the Cloud or the roll-out of complete
SaaS offerings for production and
playout solutions.
"The wider adoption of these
technologies only opens the door
further for the 'non-traditional' media
producers to capitalise on audiences'
desire for more video.
"The same can be said for Open
Source, shared API and SDK platforms
as well as IP infrastructure tools
and interconnected IP devices like
NewTek's NDI. Creating easier ways
of working supports us in delivering

a new kind of SI service to our
customers. "
"We believe strongly that our success
stories from Scandinavia are ready
for the rest of the world. So we have
opened an office in London at the end
of January. We're now ready to bring
this expertise to a wider market. Rex
Jenkins, former Vizrt UK Managing
Director, is heading up the UK office.
He will be instrumental in bringing
our unique approach to building new
facilities to media producers in the UK,
across Europe and in the Middle East."

their media supply chain.
"We're definitely seeing a continued
evolution in the role that Systems
Integrators play. Much of this
evolution is being driven by customers
who are wrestling with their approach
to Cloud migration - whether that is
a basic 'lift and shift' or a wholesale
move to becoming 'Cloud native'.

"Strategies for long-term migrations
of existing key system capabilities are
often more complex when moving
to a Cloud strategy. It's a case of
not throwing the baby out with the
bathwater, but figuring out how to
nurture the baby to adulthood."
"Machine learning is still in its
nascent stages in the broadcast
space, and that's incredibly exciting.
From potential applications around
metadata matching and enrichment
through to being able to analyse
usage data side-by-side with timebased data from video and audio
streams, I think we'll start to
see an increasingly clever
number of uses for machine
learning.
"At a more general level, I
think we'll also continue to see
the major Cloud vendors take
massive steps towards expanding
their ecosystems. They are all
raising the bar in terms of tools
and services aimed at this industry
that can speed up integration and
migration, and that will only continue."

Cloud-based service - Piksel Palette


http://www.inbroadcast.com https://www.mediability.com/ https://piksel.com/

Table of Contents for the Digital Edition of In Broadcast - March 2018

Contents
In Broadcast - March 2018 - Intro
In Broadcast - March 2018 - Cover1
In Broadcast - March 2018 - Cover2
In Broadcast - March 2018 - Contents
In Broadcast - March 2018 - 4
In Broadcast - March 2018 - 5
In Broadcast - March 2018 - 6
In Broadcast - March 2018 - 7
In Broadcast - March 2018 - 8
In Broadcast - March 2018 - 9
In Broadcast - March 2018 - 10
In Broadcast - March 2018 - 11
In Broadcast - March 2018 - 12
In Broadcast - March 2018 - 13
In Broadcast - March 2018 - 14
In Broadcast - March 2018 - 15
In Broadcast - March 2018 - 16
In Broadcast - March 2018 - 17
In Broadcast - March 2018 - 18
In Broadcast - March 2018 - 19
In Broadcast - March 2018 - 20
In Broadcast - March 2018 - 21
In Broadcast - March 2018 - 22
In Broadcast - March 2018 - 23
In Broadcast - March 2018 - 24
In Broadcast - March 2018 - 25
In Broadcast - March 2018 - 26
In Broadcast - March 2018 - 27
In Broadcast - March 2018 - 28
In Broadcast - March 2018 - 29
In Broadcast - March 2018 - 30
In Broadcast - March 2018 - 31
In Broadcast - March 2018 - 32
In Broadcast - March 2018 - 33
In Broadcast - March 2018 - 34
In Broadcast - March 2018 - 35
In Broadcast - March 2018 - 36
In Broadcast - March 2018 - 37
In Broadcast - March 2018 - 38
In Broadcast - March 2018 - 39
In Broadcast - March 2018 - 40
In Broadcast - March 2018 - 41
In Broadcast - March 2018 - 42
In Broadcast - March 2018 - 43
In Broadcast - March 2018 - 44
In Broadcast - March 2018 - 45
In Broadcast - March 2018 - 46
In Broadcast - March 2018 - 47
In Broadcast - March 2018 - 48
In Broadcast - March 2018 - 49
In Broadcast - March 2018 - 50
In Broadcast - March 2018 - 51
In Broadcast - March 2018 - 52
In Broadcast - March 2018 - 53
In Broadcast - March 2018 - 54
In Broadcast - March 2018 - 55
In Broadcast - March 2018 - 56
In Broadcast - March 2018 - 57
In Broadcast - March 2018 - 58
In Broadcast - March 2018 - 59
In Broadcast - March 2018 - 60
In Broadcast - March 2018 - 61
In Broadcast - March 2018 - 62
In Broadcast - March 2018 - 63
In Broadcast - March 2018 - 64
In Broadcast - March 2018 - 65
In Broadcast - March 2018 - 66
In Broadcast - March 2018 - 67
In Broadcast - March 2018 - 68
In Broadcast - March 2018 - Cover3
In Broadcast - March 2018 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
http://www.nxtbookMEDIA.com