In Broadcast - March 2018 - 21
www.inbroadcast.com | Vol: 8 - Issue 3 | March 2018
Interview With Ricky Ho cont'd...
I was blessed to be introduced to
some foreign directors and producers.
In this business, you must be
prepared and plan ahead to achieve
your goals. I have been building up
my personal demos and show reels all
these years so that when it is time to
showcase them, I am ready. The crucial
part is that you must always be ready
to present yourself to the potential
clients. Awards are important as this
will bring you more and bigger jobs.
What Audio-Technica equipment
are you using and how are they
working out for you?
RH: I like the ATH-E70 a lot. The
sound is very natural. Especially
when I do recordings and conduct the
For the ATH-E70, I am able to use
both sides of the earphones as it's
very clear and natural. In the past, I
couldn't do it with other earphones.
I had to leave one side open to check
intonation of the instruments.
On the headphones side, the ATHR70x is very comfortable. Amongst all
the headphones I have, this pair would
be one of the most comfortable pairs I
How would you describe the music
scene now compared to when you
first started out?
RH: Oh, tons of differences. Due to
the influence of the Internet, it is easy
to post your music now. But the main
issue would be copyright. It is easy to
post your music online for free but
anyone can manipulate your music and
use them for free too.
To me, I will never do music for
free. It's my work and my profession
and I should be respected for that. It
is important for content creators to
understand how to protect their works
and ensure that they are properly
And in addition, due to the ease
of using the Internet, people are
used to the lower quality audio and
music as they are listening through
lower resolution audio files like mp3
or streaming for convenience sake.
Many people have lost the ability to
appreciate quality music and sound
and thus they also can't tell the
differences between high
and low-resolution audio
However only in the
cinemas, you can't cheat.
When the movies are
being played back from
quality speakers, the
truth would be obvious.
This is also why for film
scoring, quality is much
more important than anything
else because you could hear all the
details including unwanted noise from
the Orchestras like the noise of the
chairs, breathing, turning pages of the
scores etc. Thus we are very careful
with recordings and making sure the
noise is kept to a minimal.
What advice do you have for
budding musicians and composers?
RH: The common mistakes that
budding musicians or composers make
is always thinking of big projects.
Everybody wants to think big and take
home the glory. But remember, you
need to work on all kinds of projects
big or small to gain experience and to
build a good portfolio.
When you are new, film
investors will never risk
their investments hiring
a rookie to handle their
You need to have a
good portfolio and
experience to assure
your investors that you
are the one that can do
Be patient young men and
women, build the right network as
connections are important. In order to
prove yourself, you need to know the
right people even before you can show
them your portfolio. I hope this helps!
What are your plans currently and
for the future?
RH: Oh, that's exciting... should I
reveal it to Audio-Technica? Ha ha ha...
It has been my dream to set up a
contemporary music college with the
goal of raising the standard of music
Cloud Powers Kantana
And ZOO Localisation
OO Digital has been making waves
in the localisation world, with the
entertainment industry's first Cloudbased dubbing service, which has
been used to dub content into a wide
range of South East Asian and other
languages. This has all been made
possible with the help of some key interritory experts such as Kantana Post,
one of Thailand's oldest and largest
By partnering with trusted local
partners around the world, ZOO's
clients get access to a wider pool of
native translators and voice artists and
the best local TV and movie content.
By keeping the process tied to ZOO, its
Hollywood-approved service delivery
provides a highly efficient, consistent
and ultra-secure way of working.
Surachedh Assawaruenganun, CEO of
Kantana Post says: "ZOO has one of the
best performances in the industry and
is equipped with the most powerful
dedicated software. Joining its affiliate
offers a Cloud-based
network is a great opportunity to work
with their team and it's incredibly
exciting for our staff to learn how to
provide the entertainment industry's
first cloud-based dubbing service."
ZOO has since developed a reputation
for pinpointing the challenges facing
the localisation industry and doing
something about it using its own
cloud-powered approach. The service
provider now helps customers,
including the Hollywood 'big six'
studios, with an ever-increasing
need for subtitling and dubbing.
This includes sourcing a wider pool
of reputable translators and voice
talent in key territories needed for
Kantana has worked closely with ZOO
to tackle issues that have previously
cropped up in their localisation
ZOO's President, Gordon Doran, who
describes Kantana as a 'trendsetter'
in the Asian market, says: "The
partnership will greatly enhance the
services we can offer by extending our
global footprint in key territories. In
turn, ZOO can service global content
owners, film studios, independent
distributors and online platforms by
working with trusted local partners
and in-territory experts."
entertainment is change. So, ZOO's
partner network seeks out tech-savvy
providers to get on board and embrace
the localisation revolution.
Thorough training is given to help new
partners get up to scratch. ZOO and
Kantana might be separated by over
8,000 miles, but thanks to the power
of the cloud, there's support on hand
just when they need it.
Based in Bangkok, Thailand's Kantana
Post comes with significant expertise
and firepower in post-production, one
of the many reasons they have become
ZOO's go-to partner in Thailand.
The studio recently celebrated its 65th
year in the entertainment industry,
and comes with a wealth of established
localisation specialists and voice