In Broadcast - February 2018 - 40

40

www.inbroadcast.com | Vol: 8 - Issue 2 | February 2018

InStudio

Systems Integration - Part I

Kevin Fitzgerald,
Head of Sales and SI,
Gearhouse Broadcast:
"Even in a time of reticence about
new technologies and how the industry
will continue its transformation, our
systems integration team had a very
successful year. We completed several
major projects and grew to meet new
global demands.
"A major achievement for our
SI team this year was a project
we worked on with Live Point Art
Production in Dubai. The fastturnaround project saw us build and
provide a full HD studio - from order
to completion - in just 13 weeks. There
aren't many SIs that had the right skills
to deliver something of this size, and at
this speed.
"Geographically it's hard for us to
pinpoint one region that's experienced
higher demand. In 2017 alone we had
projects in Africa, North America, the
Middle East, Europe and Australia.

Tom Swan,
Sales and Marketing Director,
dB broadcast:
"We completed a major project for
Bloomberg TV, delivering one of the
most the most technically advanced
and agile broadcast studio facilities at
their new European HQ in London. In
2017, we also started work on another
major project for BBC Wales where
we're working on a new state-of-theart broadcast facility at a new building
in central Cardiff.
"The Bloomberg studios feature
cutting-edge technology; a major
design feature of the new broadcast
facility is the uncompressed end-toend video-over-IP solution. The BBC
Cymru [Wales] work represents the
first BBC facility to use IP technology
across both its production and
broadcast operations. This project

From the integration of a small flypack
facility to a full broadcast studio, we've
been dealing with projects of all scale
worldwide.
"While the operational efficiencies of
IP are still generating lots of interest,
there's still a lack of commitment
to move into full IP solutions and
there's still a big market for standard
baseband.
"Remote production is an exciting
proposition because it's got the ability
to make a huge difference in the live
environment. For several years, I've
been looking ahead to a point where
cost-effective bandwidth solutions are
available to the market. We're getting
closer to this stage and connectivity
inside venues is continuing to improve
which means we have a better
grounding than ever for remote
productions to take off.
"Higher resolutions are always in
conversation, but HDR stands out to
me as a bit more interesting because in
reality it's a more suitable solution for
everyone, bringing outstanding picture
quality without the need to invest in
delivery solutions and 4K-ready enduser devices.
"Big sporting events are often
used to introduce new broadcasting
technologies, and this year has a
includes: Broadcast Infrastructure,
Media Production, TV Studios and TV
Playout workstreams.
"We've also been working on the
BBC Aurora programme, one of the
BBC's largest change programmes,
to facilitate the change-over of intersite connectivity from an existing
SD system to a new IP system. This
involved work at 86 sites throughout
the UK, providing more than 4,000
circuits.
"We're finding that demand is
strongest in green field sites at
present, as these are medium or
long term projects involving large
investments, and which cannot easily
be delayed. Smaller investments may
be held back as clients consider the
implications of changing technologies
for their businesses. I shall not
mention Brexit here!
"The trend to IP-based systems in the
industry introduces a further factor
as some clients are moving over to an
opex model for hardware and software
procurement, preferring a pay-asyou-go model, or similar, to outright
purchase, driven by the advent of
fundamentally
different
(digital)

cont'd...

Live Point Art Production's full HD studio in Dubai

packed sporting calendar which will
drive HDR content.
"The role of a systems integrator
is evolving faster than ever. There's
a sense that new technologies will
always save us money - but that's
not always true and as an SI we need
to stay ahead of that. Clients expect
a better and longer return on their
investment - but how do you do this

when technology is changing faster
than ever? Systems Integrators have
had to evolve to address this.
"With a number of interesting global
projects on our books already - 2018 is
shaping up to be a big year for us. One
upcoming project is set to be a real
game changer in broadcast delivery.
We can't say anything just yet but
watch this space!

approaches in broadcast technology.
This model is seen as lower risk,
providing some future proofing, and
more flexibility, capable of expanding
and contracting as changes in business
levels demand.
"Probably the biggest challenge
for dB at present is finding the staff
and contractors with the appropriate
skills and experience in this time of
changing technologies. dB has a policy
of employing the majority of its teams
as permanent staff rather than relying
heavily on contractors, and we spend
a good deal of time on training. Where
skills are available in the market they
may be at a premium.

"We are delighted to see the
establishment of the ST 2110 standard,
but as it's fairly new, we are currently
lacking products that meet it.
"We expect demand for consultancy
to continue to grow, and demand for
design support as customers outsource
more of this work. We expect the
trend to IP solutions to continue of
course, and more organisations to
reap the benefits of the more flexible,
higher quality output possible. We
also expect additional pressure on
prices, as broadcasters concentrate
their investments on content across a
multiplicity of channels rather than on
production facilities.

European HQ: Bloomberg's London studio


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Table of Contents for the Digital Edition of In Broadcast - February 2018

Contents
In Broadcast - February 2018 - Intro
In Broadcast - February 2018 - Cover1
In Broadcast - February 2018 - Cover2
In Broadcast - February 2018 - Contents
In Broadcast - February 2018 - 4
In Broadcast - February 2018 - 5
In Broadcast - February 2018 - 6
In Broadcast - February 2018 - 7
In Broadcast - February 2018 - 8
In Broadcast - February 2018 - 9
In Broadcast - February 2018 - 10
In Broadcast - February 2018 - 11
In Broadcast - February 2018 - 12
In Broadcast - February 2018 - 13
In Broadcast - February 2018 - 14
In Broadcast - February 2018 - 15
In Broadcast - February 2018 - 16
In Broadcast - February 2018 - 17
In Broadcast - February 2018 - 18
In Broadcast - February 2018 - 19
In Broadcast - February 2018 - 20
In Broadcast - February 2018 - 21
In Broadcast - February 2018 - 22
In Broadcast - February 2018 - 23
In Broadcast - February 2018 - 24
In Broadcast - February 2018 - 25
In Broadcast - February 2018 - 26
In Broadcast - February 2018 - 27
In Broadcast - February 2018 - 28
In Broadcast - February 2018 - 29
In Broadcast - February 2018 - 30
In Broadcast - February 2018 - 31
In Broadcast - February 2018 - 32
In Broadcast - February 2018 - 33
In Broadcast - February 2018 - 34
In Broadcast - February 2018 - 35
In Broadcast - February 2018 - 36
In Broadcast - February 2018 - 37
In Broadcast - February 2018 - 38
In Broadcast - February 2018 - 39
In Broadcast - February 2018 - 40
In Broadcast - February 2018 - 41
In Broadcast - February 2018 - 42
In Broadcast - February 2018 - 43
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In Broadcast - February 2018 - 46
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In Broadcast - February 2018 - 48
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In Broadcast - February 2018 - 63
In Broadcast - February 2018 - 64
In Broadcast - February 2018 - 65
In Broadcast - February 2018 - 66
In Broadcast - February 2018 - 67
In Broadcast - February 2018 - 68
In Broadcast - February 2018 - Cover3
In Broadcast - February 2018 - Cover4
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