In Broadcast - February 2018 - 34

34

www.inbroadcast.com | Vol: 8 - Issue 2 | February 2018

InMedia

Helping You To Run
TV As You'd Like It
By Martin Junek, Marketing Director, Provys.
If you are a broadcasting executive, and suffer from a nervous disposition,
turn the page now because this article could seriously damage your health,
or at least, give you some sleepless nights...

L

et us start by paraphrasing
Professor
Parkinson:
"Work
expands to fill the time available."
This means top management should
continually evaluate the relationship
between staff numbers, hours worked
and results required to ensure that the
most efficient balance between these
three principal components is always
maintained at an optimum level.
A classic example of existing
differences can be found in
the
programme
scheduling
department where we know for
certain that some broadcasters
employ several schedulers per
channel, whilst others have one
scheduler planning multiple
channels.
On a purely channel basis, the
difference can be 1000%. No
matter what the local differences
may be, this level of disparity

A typical programme
planning department

cannot be justified financially. Clearly,
there will be circumstances where
variations must exist, e.g. outside
broadcasting of live events which
obviously requires higher levels of
control and contingency planning to
cater for cancellations, overruns, etc.
But nevertheless, the above range of
1000% in productivity requires serious
analysis of workflows and the most
modern management tools to keep
everything on track.

Parkinson's Law

Re-Evaluation
"History informs us that only a few
years ago, programme scheduling
was a manual, paper-based workflow
consuming forests of trees and years
of schedulers' lives. Then, along came
computer-based solutions which took
over the processes and managed
them in exactly the same way as the
old paper-based system had done,
thus helping to save our planet, but
improving very little in the final output
quality. The time has come, therefore,
to re-evaluate the actual processes
and to upgrade all operations to
more effectively meet the varying
artistic and financial demands of both
viewers and top management," says
Daniel Stourac, Business
Development Manager
at Provys.
Daniel Stourac,
Provys

On Budget, On Time
Exactly the same considerations
apply in the field of content production
where a vast range of resources,
experts, venues, finances and time
need to be meticulously coordinated
in order to achieve the desired results
within budget and by the deadline.
Just remember how many times
you have seen the stars and the
whole production crew standing by,
idling their time away, waiting for
something almost insignificant to
arrive. Costs continue to escalate
whilst many members of the crew
treat this as a normal and everyday
occurrence. Perhaps today's enviable
budgets and projected incomes permit
this sometimes casual approach,
but, future incomes are under
increasing pressure from professional
competition or even young bloggers,
and a total re-evaluation of budgeting
procedures is now called for, more
than ever. The whole production
process must be viewed as a project
management operation ensured by the
latest software tools.
Optimal Operations
Ad sales is another critical element
in the private broadcasting sector and
requires powerful software to optimise
income streams from agencies and
advertisers. This requires efficient
management of not only the traditional
advertising campaigns, but also
proper planning of the new methods
of promotion including product
placement, sponsored messages,
banners, secondary graphics, etc.
All these new methods can now be
managed within one sophisticated
solution ensuring that critical incomes
are maximised in order to support
all the other departments within the
broadcasting station. In a nutshell - no
income means no business.
Software Solution
If you have not yet turned the page,
we respectfully suggest that the
solution to these problems lies in an
advanced software solution, designed
to offer the flexibility, potential for
continual upgrading, and the sheer
power to drive the sophisticated
operations which exist today in 21st
century broadcasting.
Needless to say, foremost amongst
these solutions is Provys, and in order
therefore, to run their channels exactly
as they wish, and guarantee their
peaceful night's sleep, broadcasting
managers
would
be
highly
recommended to give this their careful
attention.


http://www.inbroadcast.com https://www.provys.com/

Table of Contents for the Digital Edition of In Broadcast - February 2018

Contents
In Broadcast - February 2018 - Intro
In Broadcast - February 2018 - Cover1
In Broadcast - February 2018 - Cover2
In Broadcast - February 2018 - Contents
In Broadcast - February 2018 - 4
In Broadcast - February 2018 - 5
In Broadcast - February 2018 - 6
In Broadcast - February 2018 - 7
In Broadcast - February 2018 - 8
In Broadcast - February 2018 - 9
In Broadcast - February 2018 - 10
In Broadcast - February 2018 - 11
In Broadcast - February 2018 - 12
In Broadcast - February 2018 - 13
In Broadcast - February 2018 - 14
In Broadcast - February 2018 - 15
In Broadcast - February 2018 - 16
In Broadcast - February 2018 - 17
In Broadcast - February 2018 - 18
In Broadcast - February 2018 - 19
In Broadcast - February 2018 - 20
In Broadcast - February 2018 - 21
In Broadcast - February 2018 - 22
In Broadcast - February 2018 - 23
In Broadcast - February 2018 - 24
In Broadcast - February 2018 - 25
In Broadcast - February 2018 - 26
In Broadcast - February 2018 - 27
In Broadcast - February 2018 - 28
In Broadcast - February 2018 - 29
In Broadcast - February 2018 - 30
In Broadcast - February 2018 - 31
In Broadcast - February 2018 - 32
In Broadcast - February 2018 - 33
In Broadcast - February 2018 - 34
In Broadcast - February 2018 - 35
In Broadcast - February 2018 - 36
In Broadcast - February 2018 - 37
In Broadcast - February 2018 - 38
In Broadcast - February 2018 - 39
In Broadcast - February 2018 - 40
In Broadcast - February 2018 - 41
In Broadcast - February 2018 - 42
In Broadcast - February 2018 - 43
In Broadcast - February 2018 - 44
In Broadcast - February 2018 - 45
In Broadcast - February 2018 - 46
In Broadcast - February 2018 - 47
In Broadcast - February 2018 - 48
In Broadcast - February 2018 - 49
In Broadcast - February 2018 - 50
In Broadcast - February 2018 - 51
In Broadcast - February 2018 - 52
In Broadcast - February 2018 - 53
In Broadcast - February 2018 - 54
In Broadcast - February 2018 - 55
In Broadcast - February 2018 - 56
In Broadcast - February 2018 - 57
In Broadcast - February 2018 - 58
In Broadcast - February 2018 - 59
In Broadcast - February 2018 - 60
In Broadcast - February 2018 - 61
In Broadcast - February 2018 - 62
In Broadcast - February 2018 - 63
In Broadcast - February 2018 - 64
In Broadcast - February 2018 - 65
In Broadcast - February 2018 - 66
In Broadcast - February 2018 - 67
In Broadcast - February 2018 - 68
In Broadcast - February 2018 - Cover3
In Broadcast - February 2018 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
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