In Broadcast - January 2018 - 41

41 | Vol: 8 - Issue 1 | January 2018

Producing Change
is definitely making its way into
this world," comments Jon Finegold,
Chief Marketing Officer at Signiant.
"We're seeing broad adoption of
Cloud solutions for production use.
The technology can touch production
workflows in a number of different
ways, starting with SaaS [Software
as a Service] delivered via the Cloud
and including content actually being
processed and stored in the Cloud."
Companies such as Signiant are
also well placed in terms of the new
picture imaging technologies and
whether they are making an impact
on broadcast production. "As we
look at the flow of content delivered
using our technology in production
environments, we're certainly seeing
file sizes continue to grow," says
Finegold. "This is a pretty clear
indicator that these new formats
are being adopted. From a design

"HDR and WCG
go hand in hand
with 4K"
Peter Schut, Axon


perspective, this means that good
connectivity is required and file
transfer acceleration tools are

picture resolution. "We know
that HDR and WCG provide a
better, more life-like picture
than just 'more pixels'," he
says. "Blacker blacks, whiter
whites, more beautiful intense
Peter Schut, Chief Technology
colours. These can provide a
Officer and Vice President of
real competitive advantage
R&D at conversion, control
to a broadcaster and a
greater viewing experience
manufacturer Axon, is of the
for the consumer. This
opinion that the take-up of the Italian facilities company Cinevideo's Dolphin 7.0 UHD OB capability is what will drive
new image formats will be slow for
Scott Murray at Telestream is more 4K production - not more pixels - and
linear television but that they all will circumspect about 4K/UHD, saying its will have tremendous implications
work together. "HDR and WCG go hand implementation depends on a person's for production centres and OB trucks.
in hand with 4K," he says. "If you are viewpoint. "Pretty much all new They will need to re-tool - cameras,
building a new infrastructure, why not television sets are 4K/UHD capable routing, vision mixers, encoders - to
make it HDR? New OB trucks are being and a number of these include the produce in this new technology."
built for 4K with HDR, particularly for capability to display HDR and a Wide
Murray concludes: "The big question
sports coverage, and it is offering Colour Gamut but the content is far is when?" As ever, that is the crucial
extra value to the viewers."
from prevalent," he says. "From the point. The speed with which 4K has
Among the new 4K/HDR trucks that consumers' perspective, they think established itself in the minds of
have appeared in the last year are UK 'Wow, look how awesome football broadcasters, facilities operators and
contractor Timeline's second UHD looks on my new 4K set', when in viewers - if not in the market itself -
vehicle and Italian facilities company reality they are simply watching up- could indicate that UHD may not be as
Cinevideo's Dolphin 7.0. Cinevideo converted HD content."
sluggish as its HD predecessor. Steps
expects UHD production to grow
This does not mean Murray dismisses are already being taken to provide the
significantly from this year, with HDR new image technology, such as HDR necessary infrastructure but whether
as a mandatory component because and WCG, which he views as advances these are premature or not fast
4K would not be enough on its own.
on the increases already made in enough remains to be seen.

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