In Broadcast - January 2018 - 21

21

www.inbroadcast.com | Vol: 8 - Issue 1 | January 2018

InForm

The Future of Video
Entertainment in 2018

The video industry has undergone some significant changes over recent years and 2018
will be no exception, writes Matt Kossatz, VP APAC, Accedo...

O

ur CEO, Michael Lantz, recently
wrote an article citing his vision
for the top three trends for 2018.
Interestingly enough, despite many
markets differing significantly across
the globe, his predictions are wholly
applicable to APAC and the majority of
the markets within the vast region.
Trio Of Predictions
The top three predictions were:
*	 Rise in multi-service consumers;
*	 Return of the set-top-box;
*	 Increasing VR content @ Accedo.
So, firstly the rise in multi-service
consumers - this is essentially about
consumers signing up to more than
one subscription video service. Many
providers are already making the most
of this trend with skinny bundles and
niche content services.
Secondly, Michael predicted
the return of the set-top-box,
thanks to declining unit costs,
lower cost technology system
options to power the boxes, and
emergence of new powerful client
technologies, such as Android TV.
In Australia, we have seen a great
deal of adoption of set-top-box
type offering already with some
very exciting product launches
recently such as the new Telstra
TV powered by Roku device.
Finally, he predicted the
emergence of all-in-one VR
headsets at an attractive enough
price point to entice a suitable
number of consumers. This in turn
will lead to more content being
developed for VR. Whilst this
adoption will likely be gradual,
we should see some interesting
content and use cases emerging.
Value Of Data
Data is also set to increase
in value as we move into 2018.
Indeed, it is a hot topic right now,
with many people talking about
data, but the key here is using it
to best effect. User consumption
data is already being collected by
video service providers every time
someone logs on and watches a

piece of content.
However, for the most part not a
lot is being done with that data, and
certainly not as much as could be
done. As we move into 2018, I believe
we will see a shift with many more
providers looking to extract value from
that data, using Artificial Intelligence
(AI).
It is clear that data and AI will enable
service providers to monetise their
video offerings to far greater effect,
but it will also increasingly be used
to ensure other key KPIs like churn,
consumption, retention etc, are all
significantly improved. Smarter use
of 'data' will significantly improve the
overall video experience for users
if utilised correctly. Dynamically
adjusting the presentation of offerings

Predictions:
Accedo CEO Michael Lantz

based on actual usage and data to
present only content that is relevant
to the end user, and indeed using AI
to present content that they are
likely to be interested in, but
might not know, will ultimately
lead to more consumption and
more loyalty to a particular
service offering.
Better use of data in the video
context is a win-win for both the
consumer and service provide
and regardless of the type of
video offering (i.e. aVOD, sVOD
etc), significant improvements
will lead to better monetisation,
retention, and experience.
Sports Drives OTT Growth
Just as sports was the critical
element to any Pay TV offering
of the past two-three decades,
it is now the critical element to
driving continued growth of OTT
offerings.
Previously these offerings
depended greatly on the TV
series and to a lesser extent
Movie catalogues. We are
beginning to see a number of
sports services launching, such as
the recently launched SportsFix,
Asia's first dedicated OTT sports
service. Offering a mixture of
live and VOD sports content from
both regional and international
matches, it is already proving
extremely
popular
with

consumers.
Sports have always had widespread
consumer appeal. Bringing them to
an OTT platform gives the potential
for bringing a whole host of sports
together in one place, but also
enabling fans to catch up with
missed matches and discover sports
content they may have otherwise
missed. I believe there will be many
more dedicated OTT sports services
launched in 2018 and we will see
plenty of existing OTT services look to
integrate live and on-demand sports
content into their mix.
OTT In Asia Pacific
Over recent years, the OTT market in
Asia Pacific has grown considerably.
As we move into 2018, this trend will
indeed continue. According to Rethink
Technology Research, the market will
reach 200 million subscribers in 2021.
Recent sVOD offerings which have
come to the market are likely to drive
a great deal of that growth. In Europe
and America, the OTT market is
already large, although we are seeing
a sharp rise in niche offerings.
In APAC, we are still seeing the
market catching up with those regions
in terms of maturity, but with the
sheer volume of potential consumers
for services to reach there are some
very exciting times ahead. Competition
in APAC will heat up dramatically in
2018 and we will see some fantastic
innovations emerging as a result.


http://www.inbroadcast.com https://youtu.be/2hIeuAPBlRc https://www.accedo.tv/what-does-2018-have-in-store/

Table of Contents for the Digital Edition of In Broadcast - January 2018

http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
http://www.nxtbookMEDIA.com