In Broadcast - December 2017 - 51

51

www.inbroadcast.com | Vol: 7 - Issue 12 | December 2017

InMedia

'Family of Five' AWS Media Services
A

WS has announced five AWS
Elemental Media Services, an
integrated suite of services that make
it easy for video providers of all kinds
to create reliable, flexible, and scalable
video offerings in the Cloud.
Based on AWS Elemental video
solutions, these five new Cloud
services let customers build end-toend workflows for both live and ondemand video with the professional
features, image quality, and reliability
needed to deliver premium video
experiences to viewers across a
multitude of devices.
With just a few clicks in the AWS
Management Console, customers can
build customised video applications
and pay only for the technology
resources they use, without upfront
capital investment.
Whether
for
entertainment,
sports, news, education, community
engagement, or corporate alignment,
AWS Elemental Media Services
eliminate the need to procure
expensive equipment for video data
centres. These services automate
what were previously complex, labour-

intensive
processes
that manage on-going
video operations. And,
AWS Elemental Media
Services
let
video
providers avoid wasted
infrastructure due to
on-going
technology
obsolescence.
With AWS Elemental
Media Services, which
combine the proven
broadcast-quality
video solutions from
AWS Elemental with the security,
durability, availability, and scalability
of AWS, video providers can focus on
making great content that is delivered
via the Cloud instead of building
and maintaining on-premises video
infrastructure.
AWS Elemental Media Services
include the following individual
services:
*	AWS Elemental MediaConvert
- Format and compress video-ondemand content for delivery to
virtually any playback device, with
high-quality video transcoding and

High five: AWS Media Services

broadcast-level features;
*	AWS Elemental MediaLive -
Encode broadcast-grade live video
for televisions or connected devices.
Quickly stand up broadcast channels or
live events and deliver them reliably to
your viewers;
*	AWS Elemental MediaPackage -
Prepare and protect live video streams
for delivery to Internet devices with
rich playback experience features such
as start-over TV;
*	AWS Elemental MediaStore -
Deliver video from high-performance

storage optimised for
media;
*	
AWS Elemental
MediaTailor - Insert
targeted
advertising
into your video without
sacrificing
quality
to increase viewer
engagement and boost
revenues.
AWS Elemental Media
Services
integrate
seamlessly with other
AWS services, allowing
customers to augment their video
workflows with offerings such as: AWS
Direct Connect and AWS Snowball
for content ingestion; Amazon
CloudFront for content delivery;
Amazon CloudWatch for monitoring;
and Amazon Rekognition for artificial
intelligence.
Among the major providers relying
on AWS Elemental Media Services to
enhance consumers' video experience
are: BT, Pac-12 Networks, Amazon
Prime Video, Fox Sports Australia,
fuboTV, Nine, Spuul, M2A Media,
Cinépolis, and IMAGICA.

Edgeware Delivers At-Home
Dolby Atmos Surround
Sound Experience
E

dgeware, a pioneer of TV-specific
content delivery networks, has
announced that its television delivery
systems now support the online
delivery of Dolby Atmos surround sound
for playout on home entertainment
systems.
Based on the concept of audio
objects, Dolby Atmos allows audio
elements to be mixed as a single object
that can be independently placed in a
three-dimensional space.
Delivered on-line via a TV CDN, this
allows filmmakers to decide exactly
where specific sounds should originate
around the viewer and where they
should move as the scene develops.
"We specialise in delivering TV and
movie content, not simply web traffic
that happens to include video," said
Richard Brandon, CMO at Edgeware.

"So supporting audio and video
enhancements like Dolby Atmos
is really important in enabling our
customers to create amazing TV."
This latest Dolby Audio format is
delivered using Edgeware's unique
Content Capture and TV Repackager
products. It is then streamed to a
home theatre system's Dolby Atmos
audio/video receiver (AVR) which
translates audio streams over the
system's speakers and recreates the
cinema experience designed as part of
the media's original artistic concept.
Edgeware's Content Capture and TV
Repackager systems allow on-line TV
to scale to huge volumes and to keep
embracing new features such as Dolby
Atmos. Content Capture technology
can scale with the amount of content
and channels delivered, and its TV

Repackager can scale to support new
formats and multiple distribution
networks.
"With 4K high definition and now VR
content, our customers can provide
TV services close to or even beyond

reality," Brandon added. "Delivering
Dolby Atmos online is another step
towards amazing TV."
Support of Dolby Atmos is available
to customers using Edgeware's
technology as of December 2017.
http://www.inbroadcast.com https://aws.amazon.com/digital-media/ https://youtu.be/Yk4xRV3vW-A
Table of Contents for the Digital Edition of In Broadcast - December 2017
