In Broadcast - December 2017 - 25

www.inbroadcast.com | Vol: 7 - Issue 12 | December 2017

InForm

Products Of The Year cont'd...
MAM system is being used
by Amagi and CastLabs among
others.
Microsoft Azure is AWS' only
serious competitor, although
Google was pitching the
benefits of its Cloud network to
the media and entertainment
industry at IBC.
Avid has gone with Azure,
making a big play of porting its
entire product range to the Cloud. It
has spent half a billion dollars doing
so, centred around MediaCentral,
which, includes Media Composer and
Nexis storage, and has modules and
apps for editorial, news, graphics,
and asset management as well as an
array of media services and partner
connectors.
"Moving workflows onto the Cloud
means that you will be able to rethink
your business model at a rate that
you are comfortable with," said Avid
CEO Louis Hernandez Jr. "You can
reconsider your operational plans
and reimagine what is possible
and ultimately realise the path to
participate in the future of media in a
fully digitised state."

The Foundry unveiled Elara, a Cloud- demand and backed by a near-infinite
based service it describes as a 'studio resource of storage and computer
in a box'. The platform will power."
provide users with a complete
Imagine
Communications
had
online visual effects pipeline and around half a dozen product families
is another step to virtualising built on top of a native IP and microthe post process, freeing up services architecture at IBC, including
artists and producers to work Versio, Telerio and Zenium. Telerio,
on high value complex VFX for example performs packaging,
shows without being tied to a transcoding, ad insertion and storage
location. Services provided with in the Cloud.
Elara include software rental
"One big theme is we are moving
Cloud infrastructure - AWS Media Services
(as well as Foundry's own tools to an era of platforms, it is a big
Media Composer itself is now a Nuke, Nuke Studio, Modo, Mari and game changer for us. Platforms is
browser-based interface with media Katana, the pipeline includes Houdini where Imagine has been investing
stored in the Cloud for users to access and the V-Ray renderer) collaboration in the last couple of years we think
from the desktop. Since July a starter tools, online rendering and business that's where the value is," declared
version of it has been available for analytics - all accessed via a standard Imagine Communications CEO Charlie
free.
web browser, from any device, and Vogt. "The biggest challenge is
Adobe began shifting its creative paid for on demand.
demonstrating to customers that tech
suite to the Cloud a while ago and
Foundry lead engineer Simon Pickles like SDN and micro-services is here
this year added Sensei, its artificial described Elara as "everything you stable and secure."
intelligence engine intended to need to run a studio, delivered on
According to Vogt, Imagine has 18
"dramatically
improve
new next-gen IP Cloud
the design and delivery of
deployments this year, with
digital experiences". AI and
a lot of momentum around
machine learning is swiftly
IP playout. "I've never seen
being used to number
so many IP playout RFPs
crunch and automate the
going out. Every channel
more mundane tasks, but will be used
wants to move in this direction."
for more creative composition as the
Platform era:
Imagine Communications' Versio
technology advances.

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Table of Contents for the Digital Edition of In Broadcast - December 2017