In Broadcast - November 2017 - 58

58

www.inbroadcast.com | Vol: 7 - Issue 11 | November 2017

InMedia

Metadata Is 'The New Gold'

Plain and simple. Some might categorise the headline above as an exaggeration,
nevertheless, Dalet persist...

A

number of technology trends
got the lion's share of buzz and
display at IBC's 50th edition: Cloud
and smart hybrid infrastructure, video
over IP, workflow orchestration and
automation, and last but not least big
data, machine learning and Artificial
Intelligence (AI). As game changing
as they can be, we believe that these
are in fact enablers of a much bigger
trend, better serving, and engaging
with audiences.
Content Discovery
For Consumers
It is well documented that the
success of online video relies, in
part, on metadata. Metadata-centric
workflows give viewers the freedom
to become more engaged. They can
discover and explore more content,
navigating directly to the most
interesting scenes (including the intent
of the scene, e.g. serene, suspense,
etc.).
Publishers can fully monetise
viewer habits and experiences in the
most effective way possible with a
Media Asset Management (MAM) &
Orchestration platform that allows
end-to-end authoring and managing
asset metadata in their production
workflow. For on-demand video
consumption, accurate description
of content is key to help narrow
recommendation engines to more
relevant suggestions. For ad-based
or product placement models,
metadata helps define the optimal
in-stream video insertion points,
allowing publishers greater control
and flexibility with their advertising
strategies. Scene metadata such as
character name, player name, topic,

that users can work directly with the
elementary components of a media
package or project. This gives them
the ability to manipulate, transform,
share and repurpose content in
a very efficient and agile way - a
concept called transclusion. The Dalet
Galaxy platform's user tools, data
model and workflow engine offer a
robust and configurable framework
to power these types of operations.
They support all the industry latest
standards like IMF, DPP and many
others.

Augmented
media operations

keyword, etc. become key. The more
accurate and rich the description of
these insertion points, the better the
advertisers can pick the slots that fit
both their target audience and the
brand experience they look to create.

from the simplicity of "one profile per
customer", we can today create an
environment where a single workflow
can produce all the desired outputs
just by changing the metadata that
initiates a particular process.

Metadata-Driven Operations
& Workflows
Today, metadata is also at the heart
of the orchestration of workflows
and automation of processes, both of
which become increasingly important
to streamline and scale production
and distribution operations. Any
process and/or action in the chain of
operations can be triggered by any
change or fulfilment of a condition on
any of the fields of the data model.
These configurable metadata-driven
workflows are extremely powerful.
While the industry has moved away

Managing Complex
Media Objects
Metadata is core to structure and
manage complex media objects and
their relations, to enable operations
like versioning and packaging of track
stacks or compositions. To enable
better collaboration and flawless
content transformation and curation,
organisations need to disintermediate
the supply chain. One of the key
concepts is to avoid the conformation
of a project or a composition until
it actually needs to be packaged
for an output. To enable this media
management platforms need to
handle complex objects seamlessly so

Dalet discovery board

Augmenting Media Tagging
& Operations With AI
Video is a complex medium that
requires
both
human-authored
metadata, which is flexible and
traditionally more accurate, and
automatically-created
metadata,
which is quickly growing thanks to AIpowered services.
AI is indeed a key next step for the
media industry. Dalet has recently
showcased, at IBC2017, some first
prototypes connecting a selection of
AI engines to the Dalet Galaxy platform
in order to build new services that
range from simple automated content
indexing and metadata generation,
all the way to smart assistants that
augment user operations.
Deployable on-premises or in
the cloud, these services produce
time-correlated,
multi-dimensional
metadata from audio and video data,
unlocking new insights.
Coupling these services with the
Dalet Galaxy platform provides
broadcasters and media organisations
with an end-to-end solution that
will serve as an enabler to capture
tomorrow's business opportunities and
generate new benefits.

Metadata driven workflows
http://www.inbroadcast.com http://www.dalet.com/ http://www.dalet.com/news/dalet-showcases-latest-advancements-news-and-orchestration-http://www.dalet.com/business-solutions/news-production-and-distribution http://www.dalet.com/business-solutions/news-production-and-distribution
Table of Contents for the Digital Edition of In Broadcast - November 2017
