In Broadcast - September 2017 - 49

49

www.inbroadcast.com | Vol: 7 - Issue 9 | September 2017

InFocus

Fujinon's 'Smallest' Portable
4K ENG Zoom
F

ujifilm has announced the Fujinon
UA24x7.8
BERD
(UA24x7.8)
claiming the world's smallest (total
length approx. 220.5mm) and lightest
(approx. 1.98kg) broadcast lens
supporting 4K.
Despite having a compact body,
the UA24x7.8 features a 24x high
magnification zoom, covering a focal
length from the wide angle of 7.8mm
to 187mm.
This portable zoom lens exhibits
both high mobility as well as
operability. This lens allows you to
shoot high-definition, realistic videos
for situations such as live sport
broadcasting and press coverage.
The addition of this product
expands
Fujifilm's
4K
broadcast lens lineup to eight
models in total, catering to
the various needs for 4K video
production.
The UA24x7.8 will be on show
at IBC2017.

4K video is spreading rapidly in
countries such as Japan, Europe, and
North America, for situations such
as live sport broadcasting, press
coverage, and studio shooting. In
addition, with the rapid expansion
of OTT, 4K video can now be enjoyed
even on PCs and tablet devices,
increasing opportunities for filming 4K
video in a wide range of scenes.
In recent years, with the introduction
of the compact and lightweight "4K
camcorder" camera, the need for
compact and lightweight lenses
continues to increase more and more

while
productions
utilising
the
high
mobility
of
such
equipment spread.
Looking
at
the
popularisation
of
4K
video, Fujifilm became a
pioneer in the global industry with
the release of a 4K compatible
broadcasting
lens
in
2015.
Furthermore, Fujifilm also began the
sales of two compact and lightweight
portable zoom lenses for broadcasting
in June of this year. Fujifilm continues
to contribute to the market expansion
of 4K broadcasting by expanding their
lens lineup.
The new UA24x7.8 aims
to reduce the burden of the
"shoulder carrying style"
used when filming with a
camera on one's shoulder,
this lens shows its power when
combined with a 4K capable
camcorder.

The Fujinon
UA24x7.8 BERD lens

The high magnification
24x zoom covers a focal
length from the wide angle
of 7.8mm to 187mm, the lens
is capable of capturing a wide variety
of different scenes, exhibiting high
operability. The lens boasts a compact
body and is capable of shooting
realistic videos with a focus on the
subject, for live sport broadcasting
or press coverage productions which
require high mobility.
In addition, by thoroughly reducing
chromatic aberrations, which are
a common occurrence in telephoto
zooms, it is also possible to shoot
utilising HDR. It is possible to
reproduce rich tones even when
shooting scenes with intense contrast.
The lens is scheduled for release in
January 2018.


http://www.inbroadcast.com http://www.fujifilm.com/news/n170906.html http://www.fujifilm.com/news/n170906.html http://ibc17.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=1982 http://www.octopus-news.com/ http://www.octopus-news.com/

Table of Contents for the Digital Edition of In Broadcast - September 2017

Contents
In Broadcast - September 2017 - Intro
In Broadcast - September 2017 - Cover1
In Broadcast - September 2017 - Cover2
In Broadcast - September 2017 - Contents
In Broadcast - September 2017 - 4
In Broadcast - September 2017 - 5
In Broadcast - September 2017 - 6
In Broadcast - September 2017 - 7
In Broadcast - September 2017 - 8
In Broadcast - September 2017 - 9
In Broadcast - September 2017 - 10
In Broadcast - September 2017 - 11
In Broadcast - September 2017 - 12
In Broadcast - September 2017 - 13
In Broadcast - September 2017 - 14
In Broadcast - September 2017 - 15
In Broadcast - September 2017 - 16
In Broadcast - September 2017 - 17
In Broadcast - September 2017 - 18
In Broadcast - September 2017 - 19
In Broadcast - September 2017 - 20
In Broadcast - September 2017 - 21
In Broadcast - September 2017 - 22
In Broadcast - September 2017 - 23
In Broadcast - September 2017 - 24
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In Broadcast - September 2017 - 77
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