In Broadcast - September 2017 - 32
www.inbroadcast.com | Vol: 7 - Issue 9 | September 2017
Screen - Demonstrates
Dean Wales, Screen's Head of Marketing and PR, weighs up the behind
the scenes work on subtitling strategies and their positive outcomes...
ith previous pre-IBC articles
discussing the need for strategic
change, there's a deep sense of
gratification in announcing the actual
outcomes of our observations of new
market requirements and subsequent
strategies and developments.
It has been an undeniably unsettled
period in our industry but possibly not
entirely because of change itself, as
that appears to have been welcomed
and embraced but because it has been
extraordinarily challenging to grasp
exactly what it is folk out there really
want or indeed need.
We've deliberately avoided any
knee-jerk developments in response
to change with having, let's say,
fallen victim to this - as have many
other developers and manufacturers
- in the dim and distant past. Instead
considered consultation has been key
to the development, or perhaps more
accurately in some areas the delivery
There have been a lot of toes in less
than familiar water at Screen, testing
for best-fit solutions.
The first being in the realms of the
'subtitler'. There has been a colossal
shift in how the professional subtitler
works, charges, is paid etc. but also
in who actually needs or wants to
create and prepare subtitles today.
Carrying the hefty weight of creating
and maintaining what is considered an
industry standard piece of software,
that's to say Wincaps, presents a
degree of responsibility. We advocate
the need for quality subtitles and feel
obliged to offer software to achieve
that in the most accessible and
affordable way possible.
Broader remit in Store
Requirements for subtitle creation
and preparation software are far
broader now and have led to a new
array of products and delivery of
existing products. The Cloud-based,
semi-pro 'Creation' tool in the Screen,
OOONA, Cavena triparty online
toolkit launched at BVE this year has
undergone constant development
IBC will see
the launch of
since in response to user feedback.
Following the reaction to the
online tool, Screen has taken its core
professional creation products i.e.
Wincaps (and associated products),
and Poliscript and has made versions
of them available on an affordable
subscription basis via our new online
store. The store is available via the
homepage of our website and will
undergo a full launch at IBC.
With an already impressive take
up from the soft launch, we are now
in the process of developing brand
new products for the online store all
targeted at this identified audience.
An additional strategic angle to
the Screen Store is to offer space
on it to relevant third parties with
complementary products as a sales
conduit, which has a substantial and
already established global reach and
reputation. We are inviting companies
with appropriate apps to contact our
partnerships team to discuss inclusion
Rapid Tool Development
Staying with online tools and
our success with SaaS via our joint
venture 'Create' online tool, it became
blatantly evident during our research
that there is a universal need in our
sector for quick access apps and tools.
Screen has created a web based
portal, 'ScreenTools' where customers
can have rapid access to the Cloud
versions of our most popular and most
widely used individual tools from our
More Cloud based tools will be added
to the dashboard as we develop them
and we will also be working with
partner companies to increase the
We're pleased to announce the first
partnership for our 'ScreenTools'
portal is a new initiative with
our close partners the Institut
für Rundfunktechnik GmbH (IRT)
and OOONA to offer a subtitle file
Building upon the close co-operation
of Screen and IRT within a number of
standards organisations, in activities
related to subtitle transmission, in
broadcast and online, a validation
service has been developed and will be
demonstrated at IBC.
Initially targeted at the IMSC
Screen supports Speechmatics'
automatic speech recognition
(Internet Media Subtitles & Captions)
1 format of subtitle content as used by
major content providers, the service
performs a number of tests covering
both standards compliance and other
The intention is to expand the online
system to cover additional popular
subtitle formats, and to establish an
authoritative service for validating
and certifying subtitle files, for both
content creators and distributors alike.
important component to the Screen
strategy and has led to significant
Our latest collaboration has led
to another significant development
and a considerable turning point in
Screen are pleased to announce the
support of Speechmatics' automatic
speech recognition technology within
Screen subtitle transmission and
The system represents a dramatic
step forward in live, 'speaker
recognition, and allows the realisation
of a long held ambition; live automatic
subtitling and captioning.
When using the high-quality audio
typical of a live broadcast television
programme, the Speechmatics' system
returns extremely fast and accurate
transcripts that are immediately
transmitted with the TV service.
In addition, the integration will allow
the automated production of accurate
transcripts for live TV programmes,
enhancing search and archive
possibilities for live TV content.
A prototype system powered by
Speechmatics will be demonstrated at
IBC by Screen.
Screen are also planning to
incorporate the company's technology
into non-live applications, to support
'off-line' subtitle file creation activities.
See Screen at IBC Stand 1.C49