In Broadcast - May 2017 - 72

72

www.inbroadcast.com | Vol: 7 - Issue 5 | May 2017

InMedia

Telestream Helps Calkins Media
Launch OTT Channels
T

elestream, a leading provider of
digital media tools and workflow
solutions, has announced that regional
media company, Calkins Media
Incorporated, is using Telestream
Cloud Services to meet the technical
and financial challenges of delivering
new OTT channels to its audiences
through the Verizon VOD platform.
The first Calkins Media shows went
live on Verizon on March 3, 2017.
Established in 1937, Calkins Media
produces five regional newspaper
titles in New Jersey and Pennsylvania.
The company also owns ABC affiliate
TV channels in Alabama and Florida, to
support a combined weekly audience
of 3.4 million viewers. From their
heritage as community journalists, the
content produced by Calkins Media
has traditionally been focused on news
and consumer affairs. However, a few
years ago, the company expanded into
production of a number of lifestyle
programmes and channels. Today,
Calkins Media has around 20 such

Calkins Media VOD

lifestyle programmes that are shown
on linear TV channels.
In late 2016, Calkins Media was
offered a major new business
opportunity, when Verizon Media
offered to carry some of their popular
shows including Ask The Pet Vet and
Eat This! on the Verizon VOD platform.
For Jake Volcsko, Digital Media and
Marketing Director at Calkins Media,
this presented both business and
technical challenges for their digital
production platform. The first technical

challenge was how to encode content
so that it would comply with Verizon's
strict on-boarding requirements. The
second challenge was financial, as
Volcsko and his team needed a way
to encode content without incurring
major capital expenses.
Calkins Media initially turned to
Telestream to look for a solution to the
technical problem.
"While other vendors were thinking
about how to meet Verizon's
specifications, Telestream responded

quickly and showed how easy it was to
do this on the Vantage platform," said
Volcsko. "Telestream understood our
requirement and showed me a solution
within days."
The answer to Calkins Media's
business challenge also came from
Telestream, in the shape of the
Telestream Cloud Advanced Services.
These services allowed Calkins Media
to access all the features of the
Vantage Media Processing Platform
workflows on a "pay-per-minutecreated" basis, with transcoding and
upload to Verizon being part of a
single process.
"The Verizon contract would not
have been viable for Calkins Media
without the flexible payment model
offered by Telestream Cloud, coupled
with the technical expertise of the
Telestream
team,"
commented
Volcsko.
Volcsko had looked at other Cloud
transcoding services but found
their billing models were difficult to
interpret. "With Telestream Cloud I can
know exactly what it will cost, and it is
really easy to use," he concluded.

Masstech and SAM Partnership to
Streamline Workflows
M

asstech and Snell Advanced
Media (SAM) have formed a
partnership to speed and simplify how
television and multi-platform video
newsrooms manage and move content
between production, archive and
distribution processes.
Tight integration between the SAM
VIBE News Solution and Masstech's
award-winning media management
and archiving software will empower
SAM users with the ability to easily and
efficiently archive, locate, retrieve and
share news content between sites.
"In today's fragmented, hypercompetitive
media
landscape,
newsrooms need to operate at an
unprecedented pace," said Mike
Palmer, Vice President of Business
Strategy at Masstech. "Our seamless
integration with SAM's multi-platform
news production solution gives
editors and journalists access to our
media management benefits directly
within the SAM interface and their

familiar newsroom computer system,
eliminating
productivity-crippling
workflow barriers while enhancing
content discovery and sharing."
Leveraging
the
new
SAM
interoperability alongside established
integration with NRCS offerings
including AP ENPS and Avid iNEWS,
the Masstech software enables news
content to be automatically archived at
the end of each newscast.
For each story in the rundown,
the corresponding media files are
automatically copied from SAM sQ
production and playout servers into
the Masstech-managed archive, and
stored alongside the news scripts
and rich metadata. Content can also
be archived to the Masstech system
directly from the SAM software
interface, independently of the NRCS.
The benefits of the new integration
are further amplified when finding and
retrieving content from the archive.
Users can locate stories and clips with

the native search
capabilities of their
NRCS
software
or through new
Masstech
tools
embedded within
the
SAM
user
interface.
Unlike basic storage management
solutions,
the
Masstech-SAM
combination takes full advantage
of associated news scripts during
searches, making it faster and easier
to locate and re-use valuable, relevant
content. Archived video clips can be
previewed within the SAM or NRCS
interface, and then fully or partially
restored to SAM servers with just a few
simple clicks.
In addition to streamlining content
archiving and retrieval, the integration
also gives SAM News customers access
to Masstech's powerful newsroom
workflows, including the ability to
easily exchange content between

Masstech and SAM offer news integration

multiple sites such as station groups.
Users can search and retrieve stories
and content from other locations'
archives as well as their own, while
the Masstech Media Wire feature lets
users feed stories with video to other
newsrooms in their organisation with
a simple drag-and-drop action in their
NRCS.
In both cases, the Masstech software
transparently handles all technical
details with no further effort from
the user, including file transfers and
any transcoding required to address
differing NRCS or production platforms
between sites.


http://www.inbroadcast.com http://www.telestream.net/ https://masstech.com/

Table of Contents for the Digital Edition of In Broadcast - May 2017

Contents
In Broadcast - May 2017 - Intro
In Broadcast - May 2017 - Cover1
In Broadcast - May 2017 - Cover2
In Broadcast - May 2017 - Contents
In Broadcast - May 2017 - 4
In Broadcast - May 2017 - 5
In Broadcast - May 2017 - 6
In Broadcast - May 2017 - 7
In Broadcast - May 2017 - 8
In Broadcast - May 2017 - 9
In Broadcast - May 2017 - 10
In Broadcast - May 2017 - 11
In Broadcast - May 2017 - 12
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In Broadcast - May 2017 - 14
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In Broadcast - May 2017 - 18
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In Broadcast - May 2017 - 20
In Broadcast - May 2017 - 21
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In Broadcast - May 2017 - 24
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In Broadcast - May 2017 - 26
In Broadcast - May 2017 - 27
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In Broadcast - May 2017 - 80
In Broadcast - May 2017 - Cover3
In Broadcast - May 2017 - Cover4
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