In Broadcast - May 2017 - 40

40

www.inbroadcast.com | Vol: 7 - Issue 5 | May 2017

InStudio

SAM Meets Broadcast
Challenges
By Stephen Wong,
SVP of Sales, Asia Pacific
Visit SAM at BroadcastAsia 2017 to see the key
developments in cutting-edge broadcast technology
on display at the exhibition...

SAM ICE CiaB solutions

B

roadcasters
and
media
organisations need to be robust,
efficient and flexible to meet the
challenges of a market that has
never been more fragmented. SAM
is committed to delivering agile and
innovative solutions that help them
to meet the challenges of today, but
also to enable them to make riskless
investments in new technologies to
meet their future business needs.
Technology Solutions
Irrespective of the format or
technology (SD, HD, UHD, etc.), or how
broadcasters are looking at delivering
content - via Over-The-Top services
(OTT), to social media in the case
of news channels, or in the form of
traditional linear broadcast - SAM has
developed the technology solutions
to help. It doesn't matter at what
stage in the migration process they
are, whether they are moving from
analogue to digital, SD to HD, SDI to
IP or HD to UHD, SAM has developed
a range of technologies that enable
broadcasters to make this transition
as painlessly and as cost effectively as
possible. SAM's strategy is very much
technology agnostic. We are all about
addressing the needs of broadcasters -
of all sizes - and helping them to make
the transitions that will help them face
the challenges of a market that is more
competitive than ever before.
When migrating to new technologies
or workflows, it is not just the cost
of the physical equipment that
broadcasters need to bear in mind.
The management, deployment and
support of that equipment outweighs
the ticket price quite considerably.
Broadcasters must work closely with
technology suppliers that have a
clearly defined migration path so that
their investment is protected in the
longer term. In the shifting media
landscape, this is more important now
than it has ever been. SAM puts a lot of

Control: SAM's strategy is "technology agnostic"

effort and investment into making sure
that we have a very strong product
roadmap. It is very important to both
ourselves and our customers that they
can migrate at a speed that works
for them, and that they can not only
control their costs, but also make sure
any future transitions or upgrades are
as smooth as possible.
Holistic Approach
As a vendor, it is important to us that
we address the broadcast and media
industry as a whole. Historically,
Quantel and Snell (the companies from
which SAM was formed) were active
in the high-end market, primarily
addressing the Tier 1 broadcasters.
We still service this end of the market,

but through our product development
we have also opened up access to
the latest technologies that would
have been out of many customers'
reach until recently. Some of the
initiatives that show our commitment
to broadcasters of all sizes are: the
Kula production switcher; the ICE CiaB
offering which comprises everything
a smaller broadcaster needs to get
three to four channels to air; and our
new highly cost-effective production
package for the small to mid-sized
broadcaster.
Being highlighted at BroadcastAsia,
this new production suite is ideal
for media organisations where
cost, combined with core technical
capabilities, is of paramount concern,

"Whether... full end-toend IP or 12G-SDI, we
work with our customers
to ensure they choose a
solution that aligns strongly
with their business and
operational needs"
Stephen Wong

Kula production switcher

or for first-time entrants to the
market with limited budgets. A highly
cost-effective production package,
this space saving system includes
SAM's 1-3M/E Kula switcher, routers,
processing solutions, multiviewers
and infrastructure portfolio. SAM's
budget suite is ideal for a variety of
production environments including
live sports, houses of worship, outside
broadcasting and education.
Leading Development
As IP, hybrid SDI and higher
resolution
content
increasingly
becomes a focus for broadcasters,
SAM leads the way in supporting
customers in their migration. SAM
has a range of products that allow
broadcasters to make the transition in
a way and at a speed that suits them.
Whether this is full end-to-end IP or
12G-SDI, we work with our customers
to ensure they choose a solution that
aligns strongly with their business and
operational needs. As a result, we have
earned a reputation for understanding
the business needs and challenges that
our customers face and for technology
that is both flexible and scalable.


http://www.inbroadcast.com https://s-a-m.com/products/ice-automated-channel-playout/c-24/p-146 https://s-a-m.com/products/ip-and-hybrid-sdi-ip-routing-control-systems/c-24/p-365 https://s-a-m.com/products/fixed-1-2-mes-kula/c-24/p-234 https://s-a-m.com/products/fixed-1-2-mes-kula/c-24/p-234

Table of Contents for the Digital Edition of In Broadcast - May 2017

Contents
In Broadcast - May 2017 - Intro
In Broadcast - May 2017 - Cover1
In Broadcast - May 2017 - Cover2
In Broadcast - May 2017 - Contents
In Broadcast - May 2017 - 4
In Broadcast - May 2017 - 5
In Broadcast - May 2017 - 6
In Broadcast - May 2017 - 7
In Broadcast - May 2017 - 8
In Broadcast - May 2017 - 9
In Broadcast - May 2017 - 10
In Broadcast - May 2017 - 11
In Broadcast - May 2017 - 12
In Broadcast - May 2017 - 13
In Broadcast - May 2017 - 14
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In Broadcast - May 2017 - 17
In Broadcast - May 2017 - 18
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In Broadcast - May 2017 - 20
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In Broadcast - May 2017 - 29
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In Broadcast - May 2017 - Cover3
In Broadcast - May 2017 - Cover4
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