In Broadcast - May 2017 - 16

16

www.inbroadcast.com | Vol: 7 - Issue 5 | May 2017

InForm

BroadcastAsia 2017
'Imagination Unbound'
By Peter Bruce, Director, APAC
BroadcastAsia 2017 has moved to the Suntec Centre,
Singapore for its 22nd Conference and exhibition.
The show runs in parallel with CommunicAsia
(EnterpriseAsia IT, and SatcomAsia) at the
Marina Bay Sands...

T

he theme of the BroadcastAsia
exhibition this year is "Imagination
Unbound", with a focus on technology
for content creation and distribution
to the end consumer. The conference,
which runs at the same time as the
exhibition, is split into two tracks:
'New Business Models and Strategies'
and 'Technology'. The show's publicity
invites attendees to "Join the movers
and shakers of the industry network to
collaborate and exchange knowledge
and implementable business strategies
on gearing up for the future of
broadcasting. Don't miss the chance to
learn and carry out innovative business
ideas in your organisation, on top of
interacting and collaborating with
industry visionaries."
Conference Tracks
The 'New Business Models and
Strategies' conference track has a
clear focus on new media and OTT
with session titles such as: OTT
2.0 and Monetisation; Optimising
Content and Branding Strategies; and
Maximising Revenue and Monetising
Data Analytics. The 'Technology'
track concentrates on the industry's
transition to IP workflows and
UHD, and includes topics such as:
IP in Broadcasting (Delivery and
Production); HDR Delivery Roadmap;

It's Show
Time again!

The Future and Broadcast Standards;
and HBBTV 2.0.1 and Hybrid Delivery.
There is a powerful collection of
speakers including Chris Fetner,
Director of Global Media Engineering
and Partnerships, Netflix, and Cheah
Chee Kong, Chief Content Officer,
Mediacorp, to guide the presentations
on the commercial side. Charles
Sevior, Chief Technology Officer,
Dell EMC, and Dr Amal Punchihewa,
Director of Technology and Innovation,
ABU, are some of the luminaries
leading the technology discussions.
The sessions are designed to help
guide attendees through the changing
technology and business models that
are developing as IP and OTT take hold
in the industry. The conference has
grown to become the 'must attend'
event for the broadcast and media
industry in the region.
Key IABM Roles
IABM will be strongly represented
at the show and the conference by
CEO Peter White, CTO Stan Moote,
and Director of APAC Peter Bruce,
who will be on hand throughout the
show at the IABM member lounge
on Level 6, as well as chairing two
days of the technology conference
sessions. In addition, Peter White will
kick off the show at 9am on May 24

InShow
Filming
Package
- On Our Stand

with the scene-setting Industry Update
Breakfast session, reporting on how
both the supplier and end-user sides
of the business are performing. At 9am
on May 25, Stan Moote will chair the
IABM Technology Breakfast session,
looking at where we've got to - and
where the industry is headed next.
As well as its contributions in the
conference and support activities for
members on the show floor, IABM
has also taken a major role in helping
visitors understand the transition to
IP through the IABM Sessions at the
IP Showcase Theatre on Level 6 on
Wednesday, May 24. Here attendees
can learn from a number of experts
from IABM, ABU and AIMS about the
technology aspects of IP, and hear
from leading IABM member companies
about real case studies operational in
the industry. IP technology suppliers
including Imagine Communications,
Grass Valley, SAM, Lawo and Harmonic
will be presenting.
Next door to the IP Showcase
theatre, APB and Ideal Systems will be
running a Broadcast IP Inter-Op Lab,
which will feature live demonstrations
of equipment interconnected via IP
from a multitude of vendors. More
than 24 suppliers have worked
together to create the IP Lab, which is

BroadcastAsia 2017 is in the Suntec Centre

effectively a working IP-based studio
and production facility being streamed
on to OTT devices. Attendees will be
able to book sessions to get a full,
practical hands-on experience and
gain a rounded understanding of the
benefits of an IP workflow - a true first
in the Asia region.
Principal Gathering
BroadcastAsia continues to go
from strength to strength. There are
more exhibitors than ever this year,
covering the full gamut of acquisition,
production and distribution spread
across two floors of the Suntec Centre.
Level 4 features mainly established
suppliers, though the TV Everywhere
zone will house many new names
as well. Level 6 has separate zones
for VR, Drones, Post-Production and
Innovation hubs.
The
BroadcastAsia
and
CommunicAsia
exhibition
and
convention has established itself over
the years as the principal broadcast
and media gathering in Singapore,
addressing South-East Asia and the
wider Asia region. It is the place
to keep up to date with the rapidly
changing business and technical
environment and how this is playing
out.

At IBC 2017 InBroadcast will also offer a bespoke
EXPO package service.
Shooting in HD format, we are offering an exclusive package on
our stand for intro, meeting, interview & filming opportunity.
Steven Preston will direct the recordings
which will be forwarded to clients to keep
and to utilise at their own discretion.

If this is of interest, please let us know
at your earliest convenience.
All inclusive cost is UK £349 / $500
Contact The Media Team:
Tel: +44 (0)28 9061 0420
or Email: phillip@inbroadcast.com

15-19 SEPT 2017
RAI AMSTERDAM

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Table of Contents for the Digital Edition of In Broadcast - May 2017

Contents
In Broadcast - May 2017 - Intro
In Broadcast - May 2017 - Cover1
In Broadcast - May 2017 - Cover2
In Broadcast - May 2017 - Contents
In Broadcast - May 2017 - 4
In Broadcast - May 2017 - 5
In Broadcast - May 2017 - 6
In Broadcast - May 2017 - 7
In Broadcast - May 2017 - 8
In Broadcast - May 2017 - 9
In Broadcast - May 2017 - 10
In Broadcast - May 2017 - 11
In Broadcast - May 2017 - 12
In Broadcast - May 2017 - 13
In Broadcast - May 2017 - 14
In Broadcast - May 2017 - 15
In Broadcast - May 2017 - 16
In Broadcast - May 2017 - 17
In Broadcast - May 2017 - 18
In Broadcast - May 2017 - 19
In Broadcast - May 2017 - 20
In Broadcast - May 2017 - 21
In Broadcast - May 2017 - 22
In Broadcast - May 2017 - 23
In Broadcast - May 2017 - 24
In Broadcast - May 2017 - 25
In Broadcast - May 2017 - 26
In Broadcast - May 2017 - 27
In Broadcast - May 2017 - 28
In Broadcast - May 2017 - 29
In Broadcast - May 2017 - 30
In Broadcast - May 2017 - 31
In Broadcast - May 2017 - 32
In Broadcast - May 2017 - 33
In Broadcast - May 2017 - 34
In Broadcast - May 2017 - 35
In Broadcast - May 2017 - 36
In Broadcast - May 2017 - 37
In Broadcast - May 2017 - 38
In Broadcast - May 2017 - 39
In Broadcast - May 2017 - 40
In Broadcast - May 2017 - 41
In Broadcast - May 2017 - 42
In Broadcast - May 2017 - 43
In Broadcast - May 2017 - 44
In Broadcast - May 2017 - 45
In Broadcast - May 2017 - 46
In Broadcast - May 2017 - 47
In Broadcast - May 2017 - 48
In Broadcast - May 2017 - 49
In Broadcast - May 2017 - 50
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In Broadcast - May 2017 - 53
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In Broadcast - May 2017 - 55
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In Broadcast - May 2017 - 80
In Broadcast - May 2017 - Cover3
In Broadcast - May 2017 - Cover4
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