In Broadcast - January 2017 - S5
Seamless Ad Insertion
PlayBox Technology AdBox enables content owners to maximise their business
potential by targeting advertisements for specific audiences with ad insertion
and Digital Programme Insertion (DPI) in both SD and HD, in either SDI or DVB
AdBox performs basic cost-effective digital ad insertion and can easily be
scaled to meet the next-generation of targeted advertising solutions that are
driving the revolution in today's television advertising.
AdBox is based on PlayBox Technology AirBox, the industry's most advanced
channel-in-a-box technology, delivering the power and scalability to meet the
demands of today's rapidly changing advertising environment, and giving a
quick return on investment by providing the solution you want, at your price.
AdBox can be installed locally or remotely at the headend and monitored and
PlayBox Technology IP Switch is a cost-effective UDP IP switch. It
controlled via the internet. If required, many hundreds of hours of ad insertion
uses commercial-off-the-shelf (COTS) IT hardware for single or
and DPI can be scheduled and an entire stand-alone solution can be provided,
or alternatively it can be integrated into the content owner's current workflows
multiple AdBox systems where multiple inputs and/or output
routing / switching is required. IP Switch can be installed in AdBox or
installed in a separate server in multiple AdBox installations.
In addition to ad insertion and DPI, AdBox can include graphics capabilities
ranging from simple logo insertion to full CG and interactive graphics insertion
- using TitleBox to enable a complete and very powerful local branding solution
Universal Matrix Controller (UMC)
PlayBox Technology Universal Matrix Controller (UMC) provides
central control for routers / matrices that enable multiple AdBox
AdBox can be integrated into clients' traffic systems to enable traffic and billing
installations to centrally control the switching for ad insertion and
to provide the complete one-box solution that includes automation, video
DPI. UMC is fully integrated with AdBox as well as installations
server and switching.
containing AirBox, CaptureBox PRO and Multi-Backup Manager
AdBox works by receiving a GPI or Cue Tone trigger for the start of commercial
break or programme insertion. Other trigger sources can also be handled via
GPI or Cue Tone from an external cue decoder. Once the trigger is received the
Bypass Relay and GPI I/O Card
scheduled advert break or programme is switched from the live feed and
PlayBox Technology Bypass Relay and GPI I/O Card is a cost-
played to air. After a scheduled period, or on receiving a second trigger, AdBox
effective hardware solution designed and manufactured by PlayBox
returns to the live programme feed.
Technology to work with AdBox. It provides a simple GPI I/O
interface with third-party cue decoders, as well as a relay bypass in
AdBox will only insert advert breaks or programmes during predefined or
scheduled periods. It can also auto-fill any periods that have no defined adverts
case of system or power failure.
The bypass section has four BNC connectors and supports
composite, SD-SDI, HD-SDI for full input-to-output isolation during
bypass. Bypass is automatic during power failure or can be
controlled remotely by serial protocol or COM API, and has a
watchdog with a controllable timer. The GPI I/O section allows the
easy connection of external cue decoders to AdBox and provides
simple connection for external devices such as alarms.
For more information please see www.playboxtechnology.com