In Broadcast - December 2016 - 75
AdBox Seamless Ad Insertion PlayBox Technology AdBox enables content owners to maximise their business potential by targeting advertisements for specific audiences with ad insertion and Digital Programme Insertion (DPI) in both SD and HD, in either SDI or DVB (ASI/IP). AdBox performs basic cost-effective digital ad insertion and can easily be scaled to meet the next-generation of targeted advertising solutions that are driving the revolution in today's television advertising. AdBox is based on PlayBox Technology AirBox, the industry's most advanced channel-in-a-box technology, delivering the power and scalability to meet the Options demands of today's rapidly changing advertising environment, and giving a quick return on investment by providing the solution you want, at your price. IP Switch AdBox can be installed locally or remotely at the headend and monitored and PlayBox Technology IP Switch is a cost-effective UDP IP switch. It controlled via the internet. If required, many hundreds of hours of ad insertion uses commercial-off-the-shelf (COTS) IT hardware for single or and DPI can be scheduled and an entire stand-alone solution can be provided, or alternatively it can be integrated into the content owner's current workflows and systems. multiple AdBox systems where multiple inputs and/or output routing / switching is required. IP Switch can be installed in AdBox or installed in a separate server in multiple AdBox installations. In addition to ad insertion and DPI, AdBox can include graphics capabilities ranging from simple logo insertion to full CG and interactive graphics insertion - using TitleBox to enable a complete and very powerful local branding solution including SMS2TV. Universal Matrix Controller (UMC) PlayBox Technology Universal Matrix Controller (UMC) provides central control for routers / matrices that enable multiple AdBox AdBox can be integrated into clients' traffic systems to enable traffic and billing installations to centrally control the switching for ad insertion and to provide the complete one-box solution that includes automation, video DPI. UMC is fully integrated with AdBox as well as installations server and switching. containing AirBox, CaptureBox PRO and Multi-Backup Manager AdBox works by receiving a GPI or Cue Tone trigger for the start of commercial (MBM). break or programme insertion. Other trigger sources can also be handled via GPI or Cue Tone from an external cue decoder. Once the trigger is received the Bypass Relay and GPI I/O Card scheduled advert break or programme is switched from the live feed and PlayBox Technology Bypass Relay and GPI I/O Card is a cost- played to air. After a scheduled period, or on receiving a second trigger, AdBox effective hardware solution designed and manufactured by PlayBox returns to the live programme feed. Technology to work with AdBox. It provides a simple GPI I/O interface with third-party cue decoders, as well as a relay bypass in AdBox will only insert advert breaks or programmes during predefined or scheduled periods. It can also auto-fill any periods that have no defined adverts case of system or power failure. or programmes. The bypass section has four BNC connectors and supports composite, SD-SDI, HD-SDI for full input-to-output isolation during bypass. Bypass is automatic during power failure or can be controlled remotely by serial protocol or COM API, and has a watchdog with a controllable timer. The GPI I/O section allows the easy connection of external cue decoders to AdBox and provides simple connection for external devices such as alarms. For more information please see www.playboxtechnology.com