In Broadcast - August 2016 - 35


35

www.inbroadcast.com | Vol: 6 - Issue 8 | August 2016

InForm

Inflexible Is Inexcusable

By Jennie Marwick-Evans

M

anor Marketing, a full-service
PR, marketing and sales
strategy agency, is celebrating 15 years
in business, specialising in outbound
communications for clients, some with
in-house marketing teams, and some
without.
Flexibility has never been more
important in broadcast, and marketing
consultancy is no exception, so we
tailor our approach and level of service
to fit what's actually required, and
sometimes have to be brutally honest
about what we see as necessary versus
the in-house perception.
That flexibility and insight has led us
to assisting companies, our specialty
being SMEs, through everything from
new product launches to MBO and VC
journeys.
Although we built our reputation
by
working
with
broadcast
manufacturers, facilities companies,
and professional associations, we've
recently diversified into education,

health, and even beauty. As
I said, flexibility.
But no matter who we
consult for, everything we
do has a commercial focus.
We're not just about getting
print and online articles
published. We tailor content
to be pushed through
multiple platforms, which
obviously includes social
media, home pages, sales
collateral, etc.
Our technical knowledge
ensures that we can
communicate
messages
from the very basic to
the
very
complicated,
depending on the intended
audience. However, behind
it all, the end goal is to ensure our
clients are highly visible to decision
makers and therefore, potential
revenue generators.
Of course, if you can't measure

success, how do you know you've
succeeded?
Measuring
and
monitoring
communications is a passion for
us, and we've invested in the latest

software to validate the value
of every campaign. We also
invest in specialist personnel
- for instance a digital
communications manager -
to ensure that all the latest
technologies and techniques
are applied for the good of our
clients.
Now,
despite
all
the
technology and technique at
our disposal, there's still no
substitute for face-to-face
meetings to determine what's
really important and how to
promote it. Ideas emerge from
face-to-face meetings that can
never come out over email,
phone, or video call. Modern
technology offers fabulous
tools, but there's nothing like a
good old chin-wag.
Fifteen years in business teaches you
that, sometimes the hard way. But the
value of lessons learned surely make
life easier. It also makes life a lot more
flexible.


http://www.inbroadcast.com http://www.manormarketing.tv/ http://www.manormarketing.tv/

Table of Contents for the Digital Edition of In Broadcast - August 2016

In Broadcast - August 2016 - Intro
In Broadcast - August 2016 - Cover1
In Broadcast - August 2016 - Cover2
In Broadcast - August 2016 - 3
In Broadcast - August 2016 - 4
In Broadcast - August 2016 - 5
In Broadcast - August 2016 - 6
In Broadcast - August 2016 - 7
In Broadcast - August 2016 - 8
In Broadcast - August 2016 - 9
In Broadcast - August 2016 - 10
In Broadcast - August 2016 - 11
In Broadcast - August 2016 - 12
In Broadcast - August 2016 - 13
In Broadcast - August 2016 - 14
In Broadcast - August 2016 - 15
In Broadcast - August 2016 - 16
In Broadcast - August 2016 - 17
In Broadcast - August 2016 - 18
In Broadcast - August 2016 - 19
In Broadcast - August 2016 - 20
In Broadcast - August 2016 - 21
In Broadcast - August 2016 - 22
In Broadcast - August 2016 - 23
In Broadcast - August 2016 - 24
In Broadcast - August 2016 - 25
In Broadcast - August 2016 - 26
In Broadcast - August 2016 - 27
In Broadcast - August 2016 - 28
In Broadcast - August 2016 - 29
In Broadcast - August 2016 - 30
In Broadcast - August 2016 - 31
In Broadcast - August 2016 - 32
In Broadcast - August 2016 - 33
In Broadcast - August 2016 - 34
In Broadcast - August 2016 - 35
In Broadcast - August 2016 - 36
In Broadcast - August 2016 - 37
In Broadcast - August 2016 - 38
In Broadcast - August 2016 - 39
In Broadcast - August 2016 - 40
In Broadcast - August 2016 - 41
In Broadcast - August 2016 - 42
In Broadcast - August 2016 - 43
In Broadcast - August 2016 - 44
In Broadcast - August 2016 - 45
In Broadcast - August 2016 - 46
In Broadcast - August 2016 - 47
In Broadcast - August 2016 - 48
In Broadcast - August 2016 - 49
In Broadcast - August 2016 - 50
In Broadcast - August 2016 - 51
In Broadcast - August 2016 - 52
In Broadcast - August 2016 - 53
In Broadcast - August 2016 - 54
In Broadcast - August 2016 - 55
In Broadcast - August 2016 - 56
In Broadcast - August 2016 - 57
In Broadcast - August 2016 - 58
In Broadcast - August 2016 - 59
In Broadcast - August 2016 - 60
In Broadcast - August 2016 - 61
In Broadcast - August 2016 - 62
In Broadcast - August 2016 - 63
In Broadcast - August 2016 - 64
In Broadcast - August 2016 - 65
In Broadcast - August 2016 - 66
In Broadcast - August 2016 - 67
In Broadcast - August 2016 - 68
In Broadcast - August 2016 - 69
In Broadcast - August 2016 - 70
In Broadcast - August 2016 - 71
In Broadcast - August 2016 - 72
In Broadcast - August 2016 - 73
In Broadcast - August 2016 - 74
In Broadcast - August 2016 - 75
In Broadcast - August 2016 - 76
In Broadcast - August 2016 - 77
In Broadcast - August 2016 - 78
In Broadcast - August 2016 - 79
In Broadcast - August 2016 - 80
In Broadcast - August 2016 - 81
In Broadcast - August 2016 - 82
In Broadcast - August 2016 - 83
In Broadcast - August 2016 - 84
In Broadcast - August 2016 - S1
In Broadcast - August 2016 - S2
In Broadcast - August 2016 - S3
In Broadcast - August 2016 - S4
In Broadcast - August 2016 - S5
In Broadcast - August 2016 - S6
In Broadcast - August 2016 - S7
In Broadcast - August 2016 - S8
In Broadcast - August 2016 - S9
In Broadcast - August 2016 - S10
In Broadcast - August 2016 - S11
In Broadcast - August 2016 - S12
In Broadcast - August 2016 - S13
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
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