In Broadcast - July 2016 - 78


78

www.inbroadcast.com | Vol: 6 - Issue 7 | July 2016

InAudio

Sennheiser On 'Incentive
Auction' Re-Allocation
Sennheiser has pledged to stand by wireless microphone users with support
and innovation, in light of the pending (U.S.) spectrum reallocation...

T

he wireless spectrum reallocation
- which is underway through
a process called the 'incentive
auction' - will have a direct impact
on thousands of wireless microphone
users across the country. As a leading
global manufacturer of microphones
and wireless systems, Sennheiser is
committed to supporting its customer
base through its support channels
and relentless product innovation -
including the recently announced A1
range, a new frequency variant for its
popular evolution wireless ew 100 G3
and ew 300 IEM G3 series.
For the benefit of Sennheiser
customers and the broader audio
community at large, following is a brief
Q&A that describes the key spectrum
issues facing wireless microphone
users, and how Sennheiser is helping
them navigate and overcome these
issues.
Question: What is happening?
Answer: To accommodate the
increasing demand for mobile
broadband services in North America,
the US Federal Communications
Commission (FCC) and the Department
of Industry of Canada (IC) have
agreed on a future reallocation of
spectrum in the UHF band in order to
accommodate demands for mobile
broadband. The 600 MHz range, which
is currently used for TV broadcast and
wireless microphones, and possibly the
upper range of the 500 MHz band, will
be repurposed based on the results
of a spectrum auction. For wireless

Many systems such as the
Sennheiser Digital 9000 are
unaffected by the impending
spectrum shuffle

microphone users, this means that
many of the UHF TV channels used
today may no longer be available for
microphone usage in the future.
Q: When is this going to occur
and what frequency range will be
impacted?
A: The final band plan will not be
known for several weeks or months,
and the actual repurposing will occur
over a period of several years. The
FCC has established its initial clearing
target for the auction, which will
potentially repurpose UHF spectrum
above 566 MHz and up to 698MHz.
Pending the outcome, customers
should start planning for the changes
now and be prepared to complete any
transitions before 2020.
Q: Where does the FCC stand on
the issue?
A: The FCC recognises the
importance and ubiquitous nature of
wireless microphones in our society
and plans to accommodate their use,
largely through access to alternate
frequency bands. It is also making a
clearer distinction between licensed
and unlicensed microphone operation:
Licensed operation provides access
to additional frequency bands,
while granting rights and privileges
over any unlicensed device. License
eligibility has been expanded beyond
broadcasters and content creators
to also include sound companies and
venues that routinely use 50 mics or
more.

Frequency variant for Sennheiser
evolution wireless ew 100 (shown)
and 300 series

Q: As a wireless microphone user,
what can I do to prepare?
A: Sennheiser customers can
confidently purchase new UHF systems
that offer frequencies below 566 MHz,
such as its evolution wireless A range.
Meantime, Sennheiser has already
launched a new A1 frequency variant
for its popular ew 100 G3 wireless
microphone series and the ew 300
IEM G3 wireless monitoring series
(all systems and single components).
These will be available starting in July
and operate between the 470 MHz and
516 MHz frequencies.
Q: What is Sennheiser doing
to help guide users through this
transition?
A: Sennheiser is taking immediate
steps to respond to the needs of its
customers - through comprehensive
support and relentless product
innovation. First, by launching its
new A1 variant for ew 100 G3 wireless
microphone series and ew 300 IEM
G3 wireless monitoring devices,
Sennheiser is providing future-ready
solutions for customers looking to
continue using its popular analogue
wireless solutions. The company
meantime remains at the forefront
of digital wireless innovation, having
recently launched products such as D1,
AVX, SpeechLine Digital Wireless and
Digital 9000 wireless systems. These
innovations - which cater to a vast user
base of both amateur and professional

wireless microphone operators - are
not impacted by the pending spectrum
reallocation since they either utilise
the higher spectrums of 1.9 and 2.4
GHz (SpeechLine Digital Wireless, AVX
and D1 respectively), or offer devices
that work efficiently at the lower end
of the UHF spectrum (Digital 9000).
For current owners of wireless
microphone equipment that may be
impacted by the pending spectrum
reallocation,
Sennheiser's
"Gear
Up and Cash In" program provides
customers with the ability to trade in
old wireless systems for up to US$200
towards the purchase of select new
Sennheiser wireless systems from an
authorised dealer. For more details on
the promotion, please visit sennheiser.
com/promotions.
Q: Where does Sennheiser stand
on the issue and where can I learn
more?
A: As a leading audio manufacturer
for more than 70 years, Sennheiser
stands with the audio community and
will continue to provide updates both
on its website and through direct
communications to its customers.
To access Sennheiser's knowledge
base, please visit en-us.sennheiser.
com/spectrum, which hosts a range
of resources as well as the latest
information on spectrum reallocation
activities. Meantime, the audio
community can be assured that
Sennheiser is helping ensure that
wireless microphone users are able
to successfully transition out of the
impacted frequency range.


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Table of Contents for the Digital Edition of In Broadcast - July 2016

In Broadcast - July 2016 - Intro
In Broadcast - July 2016 - Cover1
In Broadcast - July 2016 - Cover2
In Broadcast - July 2016 - 3
In Broadcast - July 2016 - 4
In Broadcast - July 2016 - 5
In Broadcast - July 2016 - 6
In Broadcast - July 2016 - 7
In Broadcast - July 2016 - 8
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In Broadcast - July 2016 - 10
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In Broadcast - July 2016 - S1
In Broadcast - July 2016 - S2
In Broadcast - July 2016 - S3
In Broadcast - July 2016 - S4
In Broadcast - July 2016 - S5
In Broadcast - July 2016 - S6
In Broadcast - July 2016 - S7
In Broadcast - July 2016 - S8
In Broadcast - July 2016 - S9
In Broadcast - July 2016 - S10
In Broadcast - July 2016 - S11
In Broadcast - July 2016 - S12
In Broadcast - July 2016 - S13
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