In Broadcast - July 2016 - 64


64

www.inbroadcast.com | Vol: 6 - Issue 7 | July 2016

InMedia

Improving Revenue Potential With
Programmatic Advertising

I

t's tough being a broadcaster. You
need - at the very least - great
content, brilliant infrastructure and
loyal audiences, and revenue.
For most broadcasters, revenue
means advertising. And advertising
means placing spots so that each ad
is properly targeted, keeps viewers
engaged and advertisers happy.
Spot placement - juggling spots and
advertising inventory to match target
audiences and ongoing trends, while
remaining compliant with rules and
goals - has always been something of
an art.

arvato Systems' S4AdOpt
offers powerful features

Now, multi-channel has become
multi-platform. Viewers consume
content from more devices and
advertisers
demand
campaigns
that coordinate across everything,
everywhere.
As with many arts, there's an
element of science involved in slot
placement, and smart broadcasters
are talking about programmatic
advertising.
Some
very
smart
broadcasters have implemented it
already.
What does programmatic advertising
deliver? First and foremost it's the
ability to automatically place
commercial ads to find the
best possible context in which
to engage the intended target
demographic.
Algorithms
for automated ad placement
are based on factors that
include the preferences of
the advertiser, the publisher
and - critically - the target
audience.
Programmatic

advertising also guarantees legal
and product competition compliance
across the entire process chain.
arvato Systems, as usual at the
forefront of broadcast technology, has
developed software for programmatic
advertising.
S4AdOpt,
already
implemented in several markets, is
proven to:
* speed up time to market by
automating the entire booking
process;
* reduce process cost;
* increase placement quality;
* uncover additional revenue
potential;
* ensure compliance with rules and
regulations;
* provide immediate return on
investment with a service
rental model.
Rule-based automation is wonderful,
but markets change and rules need to
change with them. S4AdOpt contains
a very flexible rule engine that can be
adjusted by the customer in response

to changing market demands, and can
also be utilised to perform so-called
"what-if" scenarios when using the
product in a simulation mode.
S4AdOpt
is
a
lightweight,
embeddable optimisation engine that
connects to multiple legacy systems.
Existing infrastructure investment
is protected and customers can
generate campaigns across the whole
portfolio. A real-time graphic view of
key performance indicators such as
campaign goals, time remaining or
target group accuracy, is provided by
the S4AdOpt Control Panel.
With S4AdOpt, arvato Systems
continues its mission of helping
broadcasters around the world to
identify the gaps, sell inventory, and
improve revenues. At the operational
level, workflows are improved and
accelerated with automated booking
processes. Broadcasters gain a
tactical advantage with the ability to
adjust and re-set rules, and running
S4AdOpt in simulation mode offers a
clear strategic advantage by analysing
what-if scenarios to see how new sales
models might work in the future.

WinMedia Automation In The Cloud

W

inMedia, a leading provider in
production, scheduling, playout
and logging software solutions for
broadcasters, will be introducing the
concept of its Cloud solutions on its
booth at the upcoming IBC 2016.
At the core of WinMedia solutions is
a versatile Media Asset Management
platform, which unifies the content
chain by expertly managing assets,
metadata,
scheduling,
multi-site
transfers, playout, ingest and media
transcoding.
WinMedia
solutions
efficiently cover every aspect of the
production and delivery chain and
help broadcasters produce highquality content that reaches the right
audiences on the right platforms at the
right time.
By incorporating fully integrated
tools, WinMedia delivers end-to-end
solutions tailored to the specific
requirements of TV and Radio stations.
At IBC, WinMedia will demonstrate
the power of operating its forwardthinking TV and Radio Solutions in
the Cloud. Ideal for both primary and
Disaster Recovery systems, WinMedia
in the Cloud is a cost-effective,

turnkey solution that allows
clients to access WinMedia
Software solutions through a
highly secure and monitored
internet environment without
the need to purchase, set up
and maintain the necessary
hardware and software.
WinMedia in the Cloud
delivers the same advanced
software features, but in a
Web-based environment, and
is supported on every device such as
smartphones, tablets and computers.
"New infrastructure technologies,
such as IP and Cloud, are reaching
a level of maturity that allows us to
gift our clients' new opportunities,"
comments Stéphane Tésorière, CEO
at WinMedia Group. "After making
our solutions fully-IP compatible, we
continued our innovation process with
the Cloud in order to continuously
provide our clients with ways to make
content and infrastructure work better
for them."
At IBC 2016, WinMedia will also be
highlighting its productivity-enhancing
modules including:

tuner, SDI based or IP streams,
all content is ingested, indexed
and made immediately available
for fast repurposing or for
archiving.
WinBizz allows broadcasters to
manage multiple channels and
multiple media including TV,
radio, media networks, Internet
and mobile devices from a single
user interface.
WinMedia Radio
It streamlines booking and
* Newsroom System (WinNews);
billing operations by providing:
* Mix and voice-track editing;
prospect management and follow
* Music scheduling;
up; real-time campaign booking;
* CRM, Traffic Ads, Billing (WinBizz);
tailor-made sales management; sales
* Reliable and flexible On-Air tools;
statistics and reporting tools, billing
* Multi-platform delivery.
and account receivable management;
WinLogger is an all-in-one solution and export to third-party accounting
able to encompass all your content software.
monitoring, logging & compliance,
competitive
analysis
and
fast
content repurposing needs. Ideal
for broadcasters, networks, cable,
satellite, IPTV, media organisations
and government agencies, WinLogger
offers a wide set of features to ingest
and monitor content from any sources
and formats. Whether audio, video,
WinLogger - Monitoring
http://www.inbroadcast.com https://www.arvato.com/en/solutions/it-solutions/industry-specific/broadcast/s4adopt.html http://winmedia.org/monitoring/
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