In Broadcast - July 2016 - 22


22

www.inbroadcast.com | Vol: 6 - Issue 7 | July 2016

InReply

Adder Technology
Address IP-Based KVM
Jamie Adkin, Strategic Sales Manager, Adder Technology, discusses IP-based KVM
and the benefits it continues to deliver throughout the broadcast workflow...
InBroadcast: How is Adder
Technology adapting to meet
customer demands?
Jamie Adkin: As a company
Adder has always worked closely
with our customers and businesses
in identifying challenges and issues
that KVM can help them address. Our
main proposition is the use of IP-based
KVM across the broadcast workflow,

leveraging existing infrastructure to
provide high performance extension
and switching solutions. In some
projects there is still a case to be made
for the inclusion of direct connect
solutions. The key here is that any KVM
solution needs to be fit for purpose
and we've developed our product
range to reflect that.
AdderLink Infinity 1002

InB:
What
criteria
are
broadcasters using to select
products?
JA: First and foremost cost
versus benefit is a consideration.
With budgets diminishing and the
continued push to do more with
less, and increase efficiencies,
broadcasters often have to have
a business case when it comes to
products and technologies.
As a result, they
are, increasingly,
looking at products
that can bring
flexibility
to
operations,
enable scalability
and drive those
efficiencies.
The
use of IP and standard networking
equipment, for example, meets many
of their requirements and we continue
to have conversations with customers
and prospects about this.
InB: Which territories are showing
particular activity?
JA: Operating globally has always
been a strength of Adder. In real
terms this means that there are always
multiple territories showing activity.
Continents such as South America have
recently had a number of high profile
projects for KVM in sports arenas
and broadcast while, as a country,
Germany has also demonstrated an
appetite for IP-based KVM, specifically,
AdderLink Infinity in broadcast and
post-production.
InB: Any product innovations
ahead that you can discuss?
JA: Our flagship solution - the
AdderLink Infinity - is an evolving
product set that continues to be
developed and enhanced to meet
the changing needs of the broadcast
sector, from use in the studio and
outside broadcast, to post-production.
The AdderLink XDIP is one of
our solutions in the easy-to-install
AdderLink KVM and AV extension line.
The new extender enables users to

locate critical computing hardware in
secure and temperature controlled
environments, away from the user
work station, while maintaining the
original desktop experience, using
standard network infrastructure.
As computing ecosystems grow in
complexity and teams are increasingly
looking to manage several remote
sources through one workstation, the
need for flexible extension without the
loss of quality is critical.
The AdderLink XDIP can extend
video, USB2.0 and audio along a
single minimum spec of CAT5e cable
for 100 metres, further by routing
through existing infrastructure. It is
flexible when it comes to workstation
interfaces, connecting with a large
range of USB devices including mice,
keyboards, touch screens, jog shuttles,
graphics tablets, joysticks and 3D
explorers, and also has a local feedthrough port.
InB: Can you describe some of
your recent deployments?
JA: Recent projects have included
the deployment of the AdderLink
DDX 30, a lossless, direct connect
KVM switch with 30 ports that can
be flexibly scaled between users and
computers at up to 50 metres. Unique
to this installation was the use of DVI
and VGA connection types across the
one installation and use of the multiview thumbnail display.
A deployment completed last month
combined 30 AdderLink Infinity
transmitters and approximately 100
receivers.
These units were managed by using
the AdderLink Infinity Manager with
distances ranging from 50 to 400
metres and with a mixture of fibre
and copper across multiple floors and
buildings.
A recent Adder installation with
post production studio The Farm also
demonstrates the benefit of IP by
allowing cross-building integration.
InB: Thank you for taking time to
answer our questions.
http://www.inbroadcast.com http://www.adder.com/ http://truelens.co.uk/ http://truelens.co.uk/
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