In Broadcast - April 2016 - 31


31

www.inbroadcast.com | Vol: 6 - Issue 4 | April 2016

InForm

NAB Show 2016:
A Meeting Of The Minds
that traditionally required entire
crews and lots more equipment. There
are still some issues with an industrywide specification being adopted by
all, although the SMPTE 2022 (and
the many variations of it) is generally
believed to be the one most are
standardising on. This point cannot
be overstated, as interoperability is
key to distributing content between
companies and distribution platforms
to portable devices as well as home TV
sets.
The NAB Show will also feature
lots of solutions for multiscreen
video delivery, be it software or
hardware-based. There will also be
a dedicated area in the South Upper
Hall called connected media|IP. This
is the solutions destination that
explores the underlying technologies
enabling audiences to receive,
discover and interact with content
across any device, anywhere. It's
all about IP-focused technology
including
IPTV,
OTT,
mobile,
social and cloud. And it's all about
consumer engagement and the rising
importance of "brandcasting," that
is, bringing audiences closer to the
action and today's leading brands.
Through exhibits and a full seminar
programme,
connected
media|IP
will provide you with the tools and
knowledge to deliver the ultimate
multiscreen audience experience.
Audio-over-IP
workflows
have
been improved with the adoption
of networking protocols like Dante,
AES67 and Ravenna, which are helping
professional AV producers be more

cont'd...

flexible in how they distribute both
embedded and de-embedded audio
signals. Look for news in this area, as
more companies adopt these protocols
to differing degrees and customers
continue to request new ways of
working without limitations.
Virtual & Augmented Reality
If you believe the hype, virtual reality
(VR) presents new opportunities for
entertainment content. Cinematic
virtual reality goes beyond gaming
and immerses the viewer in movie
experiences in a way that has never
been possible before. This new
medium impacts all aspects of movie
making; storytelling, cameras, lighting,
production, special effects, editing,
distribution, encoding, etc. At the NAB
Show there will be a special keynote
presentation and panel discussion with
executives to help attendees gain a
glimpse into the future of VR.
The NAB Show will feature a Virtual
& Augmented Reality Pavilion (in the
North Hall) that will spotlight a variety
of the leading content producers and
tech companies building the future,
and changing the way we consume
information. That future can be seen
up close in the Pavilion.
This year the NAB Show has
partnered with Kaleidoscope, the
largest community for VR creators,
to host the inaugural Kaleidoscope
VR Showcase at NAB Show, which will
take place during the convention. The
Kaleidoscope VR Showcase will feature
groundbreaking virtual reality films
and immersive experiences that hail
from North America, Europe, South
America and beyond. For the first
time, NAB Show attendees will
have the opportunity to travel
to virtual worlds and experience
the most innovative narrative,
environmental and interactive
content.
Founded in 2015 by entrepreneur
René Pinnell and former Industrial
Light & Magic Technical Director
Michael Breymann, the stated
mission of Kaleidoscope is to
empower independent VR artists
and promote the visibility of VR
as the new frontier of film and
entertainment. Previous to
its involvement with NAB
Show, the inaugural

The popular Aerial Robotics and Drone Pavilion will be back again this year

Kaleidoscope VR Film Festival toured
across the North American continent,
visiting ten cities that included Austin,
Los Angeles, New York, Vancouver,
and more in 2015.
Many feel that with the rapid
evolution of media and entertainment
VR will play a prominent role in the
future of film and broadcasting.
Flight Club
The Aerial Robotics and Drone
Pavilion will be back again this year,
offering show attendees a chance for
hands-on demos of the latest in flying
video cameras in a fully enclosed
"flying cage." Now that the FAA has
released its rules for using a drone
in public spaces, and a maturation
of the technology has occurred
over the past year, drones might be
ready for everyday shooting. The
technology is beginning to show up on
local newscasts and specialty
programmes. There will also
be a panel discussion
that will explore all
aspects of employing
aerial technology.
ATSC 3.0 Tests
Other
highlights
include several live
demonstrations
of
the emerging ATSC 3.0
broadcasting specification,
which many broadcasters
hope will help them

become competitive in the 4K and
mobile video delivery space. In fact,
both ends of the upper level South Hall
of the Las Vegas Convention Center
will serve as demonstration areas for
ATSC 3.0 broadcast equipment and
consumer experiences during the 2016
NAB Show.
Welcoming visitors in the lobby
area at the top of the South Hall
escalators will be the "ATSC 3.0
Consumer Experience" a showcase
of the consumer benefits of the new
broadcast platform. On view will be
a variety of exhibits featuring new
broadcast TV capabilities such as
interactive advertising, advanced
emergency alerting, expanded audio,
and vivid 4K video with high dynamic
range. The ATSC 3.0 Broadcast
Pavilion, located in NAB Futures
Park in upper level of South Hall, will
highlight broadcast equipment and
systems from nearly 20 companies
and research institutions that
is designed to facilitate the
introduction of ATSC 3.0
services.
As it is every year,
the 2016 NAB Show
will feature something
for everyone. It is
what you make it. Plan
accordingly.
The NAB Show will feature
a Virtual & Augmented
Reality Pavilion in the
North Hall of the LVCC
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Table of Contents for the Digital Edition of In Broadcast - April 2016
