In Broadcast - March 2016 - 42
42 www.inbroadcast.com | Vol: 6 - Issue 3 | March 2016 InMedia Amagi To Debut CLOUDPORT A t CABSAT 2016, Amagi will debut its new CLOUDPORT 3.0 playout platform and show its new CUMULUS Cloud Broadcast Platform and THUNDERSTORM platform for dynamic OTT ad insertion. CLOUDPORT 3.0 is a new cloud-based platform for multichannel playout of both live and nonlinear feeds. The next-generation CLOUDPORT platform has transitioned from proprietary hardware to an Intel server residing in the cloud, giving broadcasters more control over their operations. By hosting a broad range of advanced playout capabilities from the Amazon Web Services infrastructure, CLOUDPORT 3.0 enables TV networks to launch new channels in less than four weeks at a fraction of the typical cost. Using CLOUDPORT 3.0, broadcasters can support the entire playout workflow, from channel branding and graphics to subtitling, traffic and scheduling, compliance recording, quality control, multichannel monitoring, and more. In addition to delivering content to operator headends and teleports for further distribution, CLOUDPORT 3.0 also offers automated transcoding and delivery to different VOD and OTT platforms, enabling broadcasters to address the growing consumer demand for multiscreen viewing. Leveraging the platform's dynamic and local ad insertion capabilities, TV networks can increase monetisation. Full-screen graphics and HEVC support ensure a high-quality viewing experience for broadcast subscribers. Amagi will showcase CUMULUS, its cloud broadcast platform. CUMULUS allows TV networks to prepare, manage, playout, deliver, and monetise their content, all through a single platform. Using the end-to-end cloud service, content owners and broadcasters can create and deliver linear and nonlinear streams across cable, satellite, IPTV, Amagi CLOUDPORT playout platform and OTT on-demand platforms, reducing dependencies on individual service providers. CUMULUS is built on a global, secure, and reliable architecture provided by Amazon Web Services (AWS), lowering CAPEX and OPEX. CUMULUS offers centralised content storage and archiving, providing TV networks with transparent, total access and control of their assets. Leveraging AWS Glacier, CUMULUS provides an integrated archival workflow with instant retrieval of archived assets. Monetisation can be realised from content regionalisation and targeted ad insertion across linear and OTT feeds, combined with the opportunity for ad sales partnerships and programmatic buying. Amagi will provide a sneak peek at the new THUNDERSTORM platform, which enables TV networks to dynamically insert ads on the server side, simplifying the delivery of personalised and targeted ads on premium live and linear OTT feeds. With the ability to perform instant, server-side ad insertion, TV networks now have an effective approach to OTT ad insertion compared with the traditional method of inserting midroll ads on the client side. The platform allows broadcasters to insert multiple types of ad formats, including bugs, L-bands, and linear video, for ultimate flexibility. Since ads are stitched at the server level, THUNDERSTORM eliminates the need to create device-driven OTT ad streams, making ads compatible across various screens. Porsche Motorsport Selects Teracue IPTV Solutions P orsche Motorsport is relying on IPTV solutions from the leading manufacturer Teracue for the FIA World Endurance Championship (WEC). Large amounts of data must be processed to run the complex racing cars. The majority of the data (telemetry) is transmitted to the pit in real-time using radio from the cars. There the information is distributed using a LAN infrastructure. Additionally live video signals from cameras inside and outside the race car and from around the race track are received and used to monitor and assess the driving conditions. Avoiding the necessity to build a coax network alongside the Ethernet based PC network, all video sources are converted to IPTV streams and distributed over the IP network at the pit. On top of that all video streams are recorded for later analysis. During the races it must be possible to export clips of on-going recordings, to use them as video evidence in case of an incident, and show them promptly to the race management centre. "A flexible product solution from a single source as well as the personal contact to Teracue were particularly important for us," said Markus Currle, Coordinator LMP1 IT Track Support. "The various needs of Porsche Motorsport make the use of a standard solution impossible. The ICUE functionality was extended specifically to our needs by Teracue. Thus, a modern and reliable end-to-end solution from software to the use of DVB gateways was provided." Cameras at the race track provide the signal sources in DVB-C/T or ATSC format to the pit. Using the DMMSeries IPTV gateways these signals are converted to IP and distributed over the network. Uncompressed SDI video signals from the race car cameras, are encoded and streamed using ENC-300 units. With MC-SCREEN encoding software it is possible to encode PC desktops directly and add the displayed information as video stream to the network. Streams coming from IP cameras (pit camera) with RTSP protocol are received with MC-ROUTE and converted to standard multicast traffic. Decoding of the streams is done with Teracue IP Multi Viewer and IPTV set-top-boxes. To provide video evidence all existing streams are recorded using ICUE Media Server. In case of an incident and pending penalty, such as a potential fault during the pit stop, the team must prove all work has been done according to the rules to avoid the penalty. ICUE offers the possibility to trim, clip and export the needed recordings fast and direct to provide the video evidence to the race management centre. Porsche 919 Hybrid (Picture: Kevin Decherf)
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